Adan Gonzalez

Weslaco,TX

Summary

Multimedia content creator focused on enhancing school culture and community engagement. Proficient in video editing, photography, and graphic design to craft compelling narratives that promote school spirit and highlight student achievements. Dedicated to utilizing technology and creativity to enrich academic environments.

Overview

years of professional experience

Work History

Teacher /Athletic Content Creator

Weslaco ISD

Weslaco, Texas

08.2025 - Current

Content Creator – Athletic Department

Produced engaging short-form video content, including Instagram Reels and social media videos, that enhanced visibility and promotion of the athletic department.
Highlighted student-athletes, teams, games, practices, and campus events, fostering school spirit and strengthening athletic culture.
Developed creative concepts and storytelling strategies designed to increase student engagement and community involvement.
Captured and edited video footage with modern techniques, enhancing storytelling through music, graphics, transitions, and visual effects.
Collaborated with coaches, athletes, and campus staff to create authentic content that showcased the energy and identity of the athletic department.
Promoted athletic programs and events through consistent, visually engaging social media content.
Used digital media to strengthen school pride, celebrate student-athlete accomplishments, and increase visibility for campus athletics.

Creative Campus Technology Coordinator

Mercedes Academic Academy

Mercedes, US

08.2024 - 05.2025

Facilitated training sessions for staff to enhance their technological skills and improve classroom integration.: Empowering teachers and staff with the knowledge and confidence to effectively use technology in their roles.
Created impactful multimedia content: Developed videos, photos, and graphic designs that fostered school pride and engaged the community.
Video editing: Producing high-quality videos to document school events, daily activities, and promotional initiatives.
Photography: Capturing compelling images that highlight the achievements, culture, and spirit of the school community.
Graphic design: Designing visually engaging materials, including posters, fliers, and digital graphics, to support school branding and communication.
Storytelling: Crafting narratives through multimedia content to showcase the unique identity and accomplishments of the campus.
Fostered community engagement: Built connections with students, parents, and the broader community through meaningful and creative content.
Promoted school culture: Highlighted unique aspects of campus life to inspire collaboration and pride within the academic environment.

Advertising / Event Director

VTHC Promotions

Pharr, US

06.2004 - 06.2020

Designed and executed advertising campaigns across print, digital, and social media, overseeing staff, managing budgets, and tracking key performance indicators.
Built and led advertising team targeting specific markets, raising awareness for music festivals, arts showcases, and community programs.
Produced promotional media including videos, fliers, brochures, and digital content, crafting messages and visuals that aligned with campaign goals and communicated event details.

Education

M.D. - Sports Administration

Concordia University

Austin, TX

12-2018

Bachelor's Degree - Advertising / Public Relations

University of Texas Rio Grande Valley

Edinburg, TX

12-2016

Timeline