Adana Leonard
Erie,CO
Summary
Dynamic Real Estate Broker Associate with a proven track record at Compass Colorado and LIV Sothebys International Realty. Adept in negotiation and relationship building. Excelled in developing marketing strategies that significantly increased sales, while leveraging excellent people skills to enhance client satisfaction and retention. Demonstrated strong problem-solving abilities and sales expertise, contributing to substantial business growth without exceeding a numerical percentage. Self managed and motivated. Proven track record both in resale and on-site real estate.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Real Estate Broker Associate
Compass Colorado
04.2023 - Current
- Developed effective marketing strategies for property listings, resulting in faster sales and higher closing rates.
- Increased client satisfaction by providing personalized real estate services and advice tailored to individual needs.
- Maximized seller profits by suggesting cost-effective improvements that would enhance the appeal of their properties.
- Conducted comprehensive market analysis to accurately price properties and attract potential buyers.
- Continuously sought opportunities for personal and professional growth through ongoing education, training, and certification programs.
- Cultivated lasting relationships with past clients through consistent follow-up contact to support their ongoing real estate needs or concerns.
- Stayed current on industry trends and market fluctuations by attending professional development courses, conferences, and networking events.
- Negotiated favorable contract terms for clients by effectively leveraging market knowledge and strong communication skills.
- Facilitated seamless relocation experiences for clients moving into or out of the area by collaborating with brokers across different regions.
- Strengthened professional reputation through consistent networking efforts within the community and participation in industry events.
- Managed multiple property transactions simultaneously while maintaining excellent organization and communication skills.
- Hosted open houses and private showings for prospective buyers, effectively showcasing properties'' features and benefits.
- Coordinated efficient closing processes by working closely with attorneys, inspectors, appraisers, lenders, and title companies.
Real Estate Broker Associate
LIV Sothebys
09.2013 - 04.2023
- Hosted open houses and private showings for prospective buyers, effectively showcasing properties'' features and benefits.
- Educated first-time homebuyers on the buying process from start to finish, alleviating anxieties and guiding them every step of the way.
- Collaborated with other real estate professionals to expand network and referral opportunities, boosting overall business growth.
- Strengthened professional reputation through consistent networking efforts within the community and participation in industry events.
- Analyzed local real estate market conditions and trends to identify profitable investment opportunities.
- Set up virtual home tours, in-person visits, and open houses for properties.
- Helped clients navigate transactions, complete paperwork and finalize sales or purchases.
- Compared properties possessing similar features to determine competitive market prices.
- Utilized online marketing platforms to promote real estate services and generate leads.
- Increased overall office productivity by implementing streamlined systems for client management, lead tracking, and transaction coordination.
- Developed strong relationships with mortgage lenders, facilitating smoother financial transactions for clients.
- Successfully listed and managed a multi-family, new construction project of 5 buildings (24 condos per building) while maintaining my book of business. Interfaced with the developer, general contractor and community personnel. Managed an average backlog of 48 clients and Buyer's Agents at one time as the project progressed. Coordinated closings with lenders and title company for two buildings during the beginning of COVID. Interfaced with the housing authority and developer to manage and successfully select options, market and close several low income condos per building. Managed and closed multiple 1031 Exchange scenarios during the project.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Passionate about learning and committed to continual improvement.
- Worked flexible hours across night, weekend, and holiday shifts.
- Organized and detail-oriented with a strong work ethic.
- Paid attention to detail while completing assignments.
Sales Manager
Shea Homes
03.2001 - 06.2013
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Organized promotional events and interacted with community to increase sales volume.
- Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Education
Bachelor of Science - Architectural/Interior Design
Bob Jones University
Greenville, SC05-1984
Skills
- Listening Skills
- Goal-Oriented
- Excellent people skills
- Problem-solving skills
- Negotiation
- Teamwork and Collaboration
- Relationship Building
- Verbal/written communication
- Sales expertise
- Meeting deadlines
- Upselling
- Policy and Procedure Adherence
Certification
- Real Estate Negotiation Expert (RENE) Certification - Real Estate Business Institute.
- Military Relocation Professional (MRP) Certification - National Association of Realtors.
- Real Estate Broker License - [State] Real Estate Commission.
- Certified Sales Professional (CSP)
- Accredited Buyer's Representative (ABR) - Real Estate Buyer's Agent Council (REBAC).
- Seller Representative Specialist (SRS) - Real Estate Business Institute.
- Member of Luxury Board of Regents
- Member of Denver Board of Realtors
- Member of Luxury Home Tour - Denver
Top Producer - recognized multiple years
Recognized by the Denver Board of Realtors as a top producer for multiple years.
Timeline
Real Estate Broker Associate
Compass Colorado
04.2023 - Current
Real Estate Broker Associate
LIV Sothebys
09.2013 - 04.2023
Sales Manager
Shea Homes
03.2001 - 06.2013
Bachelor of Science - Architectural/Interior Design
Bob Jones University
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