Adanna Adams
Houston,TX
Summary
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
10
10
years of professional experience
Work History
Omni Channel Manager
Keeco Home
New York, NY
05.2021 - 04.2023
- Promoted company programs across channel, driving engagement and buy-in at record rates
- Surpassed sales volume goals and strategic management objectives with skilled channel management
- Grew wholesale annual sales to more than $1.7mil in 1 year across all accounts as omni account manager.
- Completed sales promptly by sending reminders and preparing paperwork
- Develop strategic ideas that solve issue, create customer unlocks, deliver category growth for our categories and customers
- Execute the supporting tactics, including search, and optimize as needed to effectively drive traffic and conversion
- Support the executions of the strategic omni channel marketing vision, stay abreast of the ever-changing omni channel landscape and use both to influence the retailer to increase conversion rates
- Execute with financial rigor, managing the on-going investment in omni channel marketing plans, real-time shifts and most importantly, hitting annual operating plan targets
- Ensure all imagery, pricing and copy is appealing to customers
- Work internally to increase sales and conversion rates for Jc Penny, Home Depot, Lowes, QVC, Bed Bath & Beyond and Big Lots.
- Decided on final CRM structure and architecture to capture crucial sales funnel information.
- Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value.
- Designed sales-driven programs and promotions to facilitate team objectives.
- Trained successful business development personnel to optimize marketing performance and learn industry.
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
- Tracked monthly sales to generate reports for business development planning.
- Prepared sales production reports for senior management.
Business Development Manager/Sales Manager
NEST Fragrances
New York, NY
02.2020 - 03.2021
- Identified business opportunities and engaged clients to develop a relationship and to educate prospects of the value proposition of working with the company
- Managed over 3 million in booked business per year across all my specialty stores.
- Increased sales more than 15% over a 1 year time period.
- Successfully qualified customers to promote the right mix of products and services that led to new contracts
- Presented and managed off price accounts, TJMaxx, Home Good, Ross and other off price retail stores.
- Collaborated in market strategies that were effective in attracting clients
- Tracked new markets and recommended new products and services.
- Oversaw management and implementation of new revenue strategies, sales initiatives and customer engagement tactics to increase market share.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Researched and capitalized on emerging opportunities to build business and expand customer base.
- Organized and deployed team resources to support department and company strategies.
- Generated sales by executing complete sales cycle process and break-even rate-tracking through contract negotiations and close.
- Created call scripts, prospecting emails and other resources to drive consistency of messaging.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
Sales Account Manager (Freelance)
Mele & Co
New York, NY
12.2017 - 11.2019
- Manage a portfolio of accounts to achieve long-term success
- Accounts management of major retail and retail chains including but not limited to, Schurman Retail Group, Lord & Taylor, Pier 1, Walmart, JCPenney, Boscov's, Urban Outfitters, Bed Bath & Beyond, Amazon & the Navy.
- Recommended our products to customers based on needs and interests, resulting in over 500k of increased sales revenue.
- Uploaded and managed retailers portals and reviewed sales reports weekly, monthly and quarterly
- Cultivated new business using existing and potential customer networks
- Supervise account representatives to ensure sales increase
- Set and track sales account targets, aligned with company objectives
- Ensure the timely and successful delivery of our solutions according to customer needs and objectives.
- Exhibited outstanding presentation skills to articulate benefits of wholesale products and services.
- Administered monthly sales reports, monitoring sales growth and assessments.
- Generated sales of wholesale products and related merchandise to existing customers as well as potential customers.
- Reported to directors and senior management on sales, revenue and prospecting.
- Learned customer needs and desires to suggest specific product options.
- Made recommendations to customers to promote brand effectiveness and product benefits.
Independent Sales Representative
Modern Vintage, Salty Mermaid, Akai Swimwear
New York, NY
10.2013 - 09.2017
- Managed the Collection for the East Coast and Internationally for the footwear, sunglasses, handbags, jewelry and RTW
- Worked with the following retailers to name a few, , Kohls, Nordstrom, Walmart, Claire's, Target
- Worked with the following off price retailers to name a few Burlington, Marshalls, Ross Stores, Nordstrom Rack and Saks off 5th
- Exceeded sales goals by 3-5% in multiple quarters
- Extensive brand building and account targeting through trade show participation, road traveling in my designated territory
- Obtained and maintained relationships with major department store and specialty stores throughout the country
- Helped store managers put on product knowledge seminars to help teach in store sales associates push sales retail sales and cultivate re-orders
- Prepared presentations for showroom appointments
- Updated and maintained account list in our internal database
- Continued to stay abreast of market trends and news to keep myself in the know
- Managed interns to help with day to day administrative duties that might be needed
- Daily made sales call to prospects and current accounts to keep them notified of any sales within each division
Senior Account Executive
Joey Showroom
New York, NY
01.2013 - 09.2013
- Managed 5 Collections for the East Coast and Internationally
- Collections included House of Harlow, Black
- Alo, Nicole Romano, Stella Valle, Suboo and arc Bouwer Hybrid
- Booked over $1million in sales for the first and second quarter
- Worked with the following off price retailers to name a few Burlington, Marshalls, Nordstrom Rack and Saks off 5th and a few other smaller discount retailers
- Did extensive brand building and account targeting through trade show participation, road traveling in my designated territory
- Obtained and maintained relationships with major department store and specialty stores throughout the country. Nordstrom, Macy, Bloomingdale's, Dillards, Barneys and Bergdorf just to name a few.
- Organized and attended truck shows to help my retailers push the brands in which I managed
- Helped store managers put on product knowledge seminars to help teach in store sales associates push sales in each brand I represented
- Prepared presentations for showroom appointments
- Updated and maintained account list in our internal database
- Continued to stay abreast of market trends and news to keep myself in the know
- Managed interns to help with day to day administrative duties that might be needed
- Daily made sales call to prospects and current accounts to keep them notified of any sales within each
Education
Bachelor of Arts -
Albany, State University of New York
08.2003
Skills
- Strategic Account Management
- Email Marketing
- SAP Software
- Customer Relationship Management and Development (CRM)
- Sales Projections
- Project Management
- Netsuite
- AS400
- Google Suite (Sheet, Slides, Docs)
- Staff Training and Development
- Customer Service
- Salesforce Software
- Sales Records Management
- Customer Order Management
- Inventory Management
- Sales Targeting
- Product Merchandising
- Product and Service Knowledge
- Sales Closing
- B2B and B2C Sales
- Microsoft Office
Timeline
Omni Channel Manager
Keeco Home
05.2021 - 04.2023
Business Development Manager/Sales Manager
NEST Fragrances
02.2020 - 03.2021
Sales Account Manager (Freelance)
Mele & Co
12.2017 - 11.2019
Independent Sales Representative
Modern Vintage, Salty Mermaid, Akai Swimwear
10.2013 - 09.2017
Senior Account Executive
Joey Showroom
01.2013 - 09.2013
Bachelor of Arts -
Albany, State University of New York