Ada TORRES

Strategic Planning & Visioning
Executive Leadership & Team Motivation
Diversity, Equity, & Inclusion Advocacy
Program & Project Management
Crisis Management & Response
Media Relations & Public Speaking
Fundraising & Resource Development
Digital Marketing & Branding
Stakeholder Engagement
Editorial & Content Creation
Cross-functional Collaboration

• Led strategic planning and execution in areas such as crisis management, branding, digital marketing, and media management, enhancing corporate visibility and reputation. Conducted media management planning and execution, served as a press and public spokesperson coach, and supervised digital marketing initiatives, ensuring consistent and effective public engagement. Managed and directed agency teams in media management and advertising campaigns, leveraging extensive experience with globally impactful consumers like Heineken, Johnny Walker, MasterCard, and Feeding America among others.
  Directed nationwide campaigns and formulated comprehensive communications strategies, including digital marketing, promotional campaigns, community outreach, investor relations, and crisis management for global clients.
  Developed and implemented community relations plans, integrating corporate messaging across platforms for cohesive brand communication.
  Developed a division focused on training of top executives on media management, projection, and effective communication.
  Developed and implemented a Corporate social responsibility (CSR) program that offered free consulting services to one non for profit or community organization per year. Over the years, this program has helped over 15 organizations, from women shelters and education, to the rebuilding of houses after Hurricane Maria.
  Developed locally relevant programs and narratives so that international firms like MasterCard, Heineken and Feeding America, could adapt their messages and services in a more relevant way to their local target markets.
  Fully understand and work with legal and technical teams to achieve results and strategies that work on all areas.

• Served as the primary liaison with advertising agencies for PREPA, overseeing contract negotiations and budget administration to ensure effective advertising strategies and campaigns. Led crisis management planning, media planning, media training, and the strategic execution of advertising campaigns, enhancing organizational reputation and stakeholder confidence. Managed contract administration with advertising agencies, ensuring alignment with corporate goals and effective utilization of resources. Directed administrative procedures, including staff management, budget oversight, and organizational planning for press conferences, professional forums, and community events.
  Played a pivotal role in Corporate Communications and Community Relations, contributing strategic insights as a member of the PREPA Board of Directors and serving as a consultant to the Executive Directors.
  Established and maintained strategic connections with government agencies and protocol representatives, facilitating communication and coordination for foreign visitor engagements.
  Oversaw the preparation and publication of the company’s Annual Report for shareholders, highlighting organizational achievements and financial performance.

Prime Time Anchor Person & Investigative Journalist
Noticentro, WAPA TV, Channel 4 Anchorperson

• Politics and economy news reports
• Special programming production
• Editor and anchorperson night edition
• Special investigative reports production and on-air talent
• Award winning producer.

• For the Puerto Rico and New York editions
• Direct supervision of staff for creative and editorial aspects related to the development of the magazines and other special publications for Casiano Communications.

• News
• And Anchorperson, War correspondent (Haití, Panamá, El Salvador, Nicaragua, Israel, among others).