Addie Teeters
Appleton,WI
Summary
Proactive and achievement-oriented marketing and communications leader bringing 25+ years of of marketing and leadership experience. Articulate communicator, natural leader and organized manager, with a significant focus on community and employee engagement.
Marketing communications professional with robust background in developing and implementing strategic communication initiatives. Known for delivering compelling campaigns that align with business goals and foster brand loyalty. Dependable team player with strong focus on collaboration and results-driven execution. Proficient in digital marketing, content creation, and public relations.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Vice President Marketing and Communications
Special Olympics Wisconsin
09.2023 - Current
- Cultivated strong relationships with key stakeholders, including athletes, vendors, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects
- Launched successful brand campaign new to organization
- Implemented integrated marketing communications strategy and social media strategy
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
Head of Marketing Communications & Public Affairs
Ahlstrom
05.2006 - 10.2023
- Continually maintained and improved company's reputation and positive image in global markets served.
- Oversaw preparation of marketing copy, images, videos, social media strategy and all external collateral.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Developed and executed multiple brand architectures
- Led the organization in crisis communications, North American public affairs, and external communications strategies
Communications Specialist
Community Blood Center
02.2003 - 05.2006
- Marketing Communications Specialist for one of the largest nonprofit organizations in region.
- Supported media relations consultants in outreach and external campaigns.
- Community relations management throughout Northeast Wisconsin region.
- Created collateral material for external use.
Communications & Volunteer Manager
United Way Of Eau Claire
01.2002 - 01.2003
- Community relations and volunteer management
- External media relations and communications
- Developed external awareness campaigns
- Managed communication and collateral around annual donation campaign
News Reporter & Producer
WQOW News 18
05.1999 - 01.2002
- Interviewed individuals from all walks of life and all cultures for standard and breaking news stories.
- Researched and produced daily news reports.
- Presented news by researching, developing and covering field news events.
- Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.
- Videography and editing.
Education
Bachelor of Arts - Communication & Journalism
University of Wisconsin - Eau Claire
Eau Claire, WISkills
- Website Implementation & Management
- Marketing Material Design and Development
- Market Research
- Videography & Brand Campaigns
- Critical Thinking & Lean Efficiency
- Public Relations & Public Affairs
- Corporate Messaging
- Media Placement
- Digital Communications & Social Media Strategy
- Budgeting and Allocation
- Market Positioning
- Campaign Management
Accomplishments
Additional Business Accomplishments
- Public/Private Partnership Development of Historical Paper Mill Building, currently host of the Ahlstrom Central Office Building in Kaukauna, WI. Secured a $1 Million Grant to develop building and offices.
- Led Diversity | Equity | Inclusion training for Leadership Team peer group
- Secured ~$1 Million in workforce training grants for operations teams
- Recognized as 2024 "Women We Admire" recipient
Public Affairs
- Vice Chair & Future Chairperson of Wisconsin Paper Council Board of Directors
- Wisconsin and Federal lobbying and instrumental in influencing, writing, and changing voting decisions on numerous proposed bills impacting Wisconsin's manufacturing industry
Regional & Community Relations
- Board of Directors, Fox Valley Symphony Orchestra (Past President)
- Building for Kids Children's Museum (Past Vice President)
- Board of Directors, NewVoices (past board member)
- State of Wisconsin “Adoption Choice Act” Author and Speaker/Lobbyist
- Board volunteer with Paper Discovery Center | International Paper Hall of Fame
- Board member, Trees for Tomorrow
- Board member, Covey (current)
- Board member, Institute for Women's Leadership, UWGB (current)
Certification
Lean Six Sigma Green Belt Certified
Timeline
Vice President Marketing and Communications
Special Olympics Wisconsin
09.2023 - Current
Head of Marketing Communications & Public Affairs
Ahlstrom
05.2006 - 10.2023
Communications Specialist
Community Blood Center
02.2003 - 05.2006
Communications & Volunteer Manager
United Way Of Eau Claire
01.2002 - 01.2003
News Reporter & Producer
WQOW News 18
05.1999 - 01.2002
Bachelor of Arts - Communication & Journalism
University of Wisconsin - Eau Claire