ADDISON WILLIAMS
Portland,OR
Summary
Determined professional with dedication to hard work and team player attitude. Offers strong inventory management, product packaging abilities, Punctual, and focused.
Overview
8
8
years of professional experience
Work History
Merchandiser
Maletis Beverage
07.2023 - Current
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Updated pricing and signage to complete product displays and educate customers.
- Verified products appeared at correct locations in proper quantities.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Inspected merchandise for quality and arranged proper display location on floor.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Utilized paper, fabric and props to create displays.
- Arranged consistent shelves, bins, and racks at 5 locations by following established planograms.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Collaborated with store managers to determine best placement for merchandise displays.
DIRECTOR OF DIGITAL MARKETING
Optevo
01.2017 - 01.2022
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 20%.
- Created email blast campaigns to target key customers.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Leveraged MailChimp and AWeber to implement email campaigns and monitor performance.
- Optimized email campaigns to increase open and click-through rates.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Coordinated with design and media teams to develop high-quality creative assets.
- Wrote and distributed press releases to increase brand visibility.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
Education
ENGLISH -
ROOSEVELT UNIVERSITY
Chicago, ILBachelor of Fine Arts - Graphic Design
Southern New Hampshire University
Hooksett, NH03.2025
Skills
- Store maintenance
- Maintaining stock levels
- Stock Rotation
- Product marketing
- Campaign Management
- Training and Onboarding
- Event Promotion
- Copywriting and editing
- Product Promotion
- Budget Forecasting
- Expert in Adobe Photoshop
- Friendly and outgoing
- Reliable and punctual
Continuededucation
- ADVANCED DIGITAL MARKETING CERTIFICATE
- GOOGLE ADWORDS CERTIFICATE
- YAHOO ADS CERTIFICATE
- MICROSOFT MTC CERTIFIED
- PART 107 PILOTS LICENSE
Building Drones
I enjoy learning the complexities of building, programming, and flying drones. For the past 3 years I have been teaching myself CLI coding to program the flight controllers and ESCs to drones allowing them to reach their full flight potential. I also enjoy the mechanical portion of building the drones from scratch to completely understand how they function, and how to repair to keep them air worthy. During COVID I was lucky enough to buy, build, program, and sell drones on my own as a enjoyable and profitable side hobby. I Have obtained my FAA commercial license, still enjoy building, and am working my way up to piloting larger crafts.
Timeline
Merchandiser
Maletis Beverage
07.2023 - Current
DIRECTOR OF DIGITAL MARKETING
Optevo
01.2017 - 01.2022
ENGLISH -
ROOSEVELT UNIVERSITY
Bachelor of Fine Arts - Graphic Design
Southern New Hampshire University
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