Summary
Overview
Work History
Education
Skills
Interests
Timeline
Accomplishments
Certification
Skillsandtools
Generic
Seth Rowan

Seth Rowan

Senior Account Executive
West Palm Beach,FL

Summary

Results-driven Senior Account Executive with 8+ years of B2B and B2C experience in strategic account management, market expansion, and medical device sales within the healthcare industry. Skilled in driving revenue growth through therapeutic apheresis, cell and gene therapy, and SaaS-enabled data solutions , leveraging tools like Salesforce, LinkedIn Navigator, and AI platforms to optimize pipelines and build lasting client relationships. Proven ability to align innovative solutions with client needs, exceed targets, and deliver measurable outcomes while fostering strategic partnerships and operational excellence in high-impact roles.

Overview

9
9
years of professional experience
3
3
years of post-secondary education
1
1
Certificate

Work History

Senior Account Executive

Fresenius Kabi, USA
11.2020 - Current

Therapeutic Apheresis, Cell and Gene Therapy, Data and Software Solutions

  • Led strategic account management for the Amicus® Separator, achieving 150% of capital equipment goals in 2022 and driving the nation’s top-growing territory for capital equipment and kit utilization.
  • Built strategic relationships with C-level executives, driving adoption and ROI, positioning the territory as #1 in growth for three consecutive years 2022, 2023, 2024.
  • Spearheaded sales initiatives for plasma exchange and cell collection, selling 60% of total U.S. capital equipment in 2024, surpassing the annual goal by 180%.
  • First in the nation to sell the DXT® Data Management System in 2024, delivering SaaS-enabled analytics and real-time device connectivity.
  • Hit kit utilization goals annually while maintaining the highest YOY growth percentage among all territories from 2022 to 2024.
  • Drove adoption of the Lovo® Automated Cell Processing System for clinical trials and commercial applications, enhancing workflows and product quality.
  • Collaborated with IT and clinical teams to integrate software solutions, reducing errors, optimizing workflows, and ensuring compliance.
  • Leveraged tools like Salesforce, Excel, and AI-driven platforms to prepare reports, track KPIs, and exceed performance metrics.

Senior Key Account Manager

Smiths Medical (Acquisition)
05.2020 - 11.2020
  • Promoted to Key Account Manager during the Smiths Medical acquisition, assuming leadership of a 4-state territory and managing 8 account representatives to drive strategic product transitions and maximize regional growth.
  • Exceeded sales targets by $300K across multiple U.S. territories, consulting 65+ national hospitals on best-in-class solutions for critical care, surgery, post-operative recovery, and home infusion therapies.
  • Reported directly to the regional management team on strategic advancements, market performance, and sales outcomes, contributing to the development and execution of growth strategies for the Southeast region.
  • Collaborated with Smiths Clinical Team, Strategic Business Managers, and key stakeholders to optimize the sales process, increase market share, and enhance customer satisfaction.
  • Spearheaded the penetration of new accounts while expanding existing ones, fostering customer loyalty through strategic after-sales support and partnership-building initiatives.
  • Conducted advanced research on clinical trends, market developments, and competitive intelligence to drive informed decision-making and maintain a competitive edge in the healthcare space.

Regional Account Executive

Access Scientific
10.2017 - 11.2020
  • Promoted to Regional Account Executive , leading strategic sales initiatives across 8+ territories while maintaining consistent performance as a top producer.
  • Consistently exceeded quarterly quotas by 332%+, achieving #3 ranking among Account Managers for 12 consecutive quarters; honored with 'Champions Club' membership and multiple sales awards.
  • Drove 77% annual growth in product utilization through strategic account penetration at flagship institutions like Tallahassee Memorial (772 beds) and Baptist Medical Center (6-property system).
  • Designed and implemented lifecycle metrics to enhance retention and reduce churn, leveraging CRM insights, KPI analysis, and ROI assessments to optimize customer engagement and loyalty.
  • Spearheaded high-impact clinical trials at premier institutions, including the University of Alabama Medical Center (1,600 beds) and Piedmont Healthcare-Atlanta (11-property system), leading to significant market adoption and expansion.

Territory Account Manager

Access Scientific
10.2017 - 11.2018
  • Successfully led the trial and conversion of 3+ Integrated Delivery Network (IDN) systems, 6+ major hospitals, and 4+ alternate-site PICC properties, driving significant market penetration and account expansion.
  • Delivered strategic education and coaching to senior and C-level hospital stakeholders, aligning brand pillars, implementing monthly KPIs, and adopting best practices for long-term partnerships.
  • Spearheaded high-level strategic sales initiatives, achieving quarterly, annual, and YoY growth objectives while identifying new revenue opportunities and expanding market share.

Director, Long-term Care

Preferred Care at Home
10.2015 - 10.2017
  • Set and achieved KPIs, increasing annual revenue from $204K to $1.38M (576%).
  • Built cross-functional relationships to shape growth strategies and capture business at the top eight hospitals in Palm Beach County.

Education

Bachelor of Science - Psychology

Palm Beach Atlantic University
West Palm Beach, FL
09.2010 - 05.2013

Skills

Interests

Pickleball

Volunteer Work

Basketball

Golfing

LinkedIn Learning

Timeline

Senior Account Executive

Fresenius Kabi, USA
11.2020 - Current

Senior Key Account Manager

Smiths Medical (Acquisition)
05.2020 - 11.2020

Regional Account Executive

Access Scientific
10.2017 - 11.2020

Territory Account Manager

Access Scientific
10.2017 - 11.2018

Director, Long-term Care

Preferred Care at Home
10.2015 - 10.2017

John Maxwell Leadership Program

03-2015

Bachelor of Science - Psychology

Palm Beach Atlantic University
09.2010 - 05.2013

Accomplishments

    Private Pay and Regenerative Medicine Vertical

    Fresenius Kabi, USA

  • Created a new sales vertical targeting regenerative medicine and private pay clinics, introducing the Amicus® Apheresis Machine for environmental toxin removal.
  • Designed marketing tools, cold call templates, and email campaigns, securing the first national sale and driving engagement in this untapped market.
  • Developed a used device workflow to streamline go-to-market strategies, reduce errors, and enhance sales efficiency.
  • Led a DMAIC team to optimize quote processing, device handling, and shipping, improving operational efficiency and customer satisfaction.
  • Built a key partnership with an Alzheimer's center conducting groundbreaking research, contributing to white papers for clinical journals.
  • Established 6 new sites along the East Coast and executed a multi-state expansion plan to grow the vertical to 15+ locations and 40-50 device sales annually by 2024.
  • Collaborated with stakeholders to design a scalable, consumer-focused business model inspired by blood and plasma donation centers.
  • Identified strategic market opportunities and implemented sustainable frameworks to drive long-term growth and operational excellence.

Certification

John Maxwell Leadership Program

Skillsandtools

Business Development, Product Development/Launch, GTM Strategy, Research/Development, Cross-Functional Liaison, Analytical/Critical Thinking, Strategic Communication, Discovery Questions, Presentations/Pitches, Relationship Building, Career Coaching, Strong Executive Presence, B2B/B2C Strategic Planning/Implementation, Budget/Revenue Forecasting, Project Management, Healthcare Industry, Acute/Post-Acute Care, Disposals/Capital Equipment, Value-Based Purchasing, Microsoft Office Suite (Advanced), Google Suite, Salesforce, Medical Device(s)/Equipment

Seth RowanSenior Account Executive