Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Adebola T. Adeniyi

Chicago,IL

Summary

Over twelve years of experience across Research, Project Management, and Data Analytics.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Product Manager/UX Designer

Mastery Logistics
07.2022 - Current
  • Partners with Product and UX teams to develop a comprehensive research agenda to inform product and marketing strategy for Mastery’s Training Management System (TMS)
  • Works closely with the sales and marketing teams to develop a blueprint Market launch strategy focused on long-lasting impacts
  • Partners with Marketing and PR teams to actively practice customer-centric thinking through personas
  • Conducts research and uses qualitative/quantitative data and user research to make informed decisions
  • Defines the target audience for the product and ensures all data attributes are captured
  • Partners closely with sales leaders to identify the highest leverage stakeholders and create product sales playbooks for their teams through the CRM in Mastery’s TMS
  • Manages the strategy and delivery of Mastery's Transportation Management System (TMS)
  • Develop measures for understanding product feature success
  • Manages the work intake through Mastery’s Product Management tool to determine the strength and validity of the work request, defined scope, and estimates from the engineering teams
  • Collaborate with stakeholders to translate strategy into prioritized requirements
  • Works with engineering teams to create and gather requirements (epics) around key product areas and help prioritize the backlog based on these requirements
  • Develops measures for understanding product feature success
  • Develop an understanding of Mastery's users and act as an advocate for their needs
  • Works effectively with cross-functional teams and design peers to create new features, new products, and product updates in a fast-paced environment
  • Lead user research activities to understand the unmet needs of our customers
  • Leads and executes usability testing for features and enhancements; analyzes results and works with Product Managers to prioritize issues
  • Designs prototypes for web and mobile user interfaces that demonstrate the appearance and behavior of implemented features
  • Works side-by-side with software engineers and designers to ensure that features are delivered with the intended user experience.

Loyalty and Insights Research Manager

U.S. Xpress Technologies
03.2022 - 05.2022

As the L&I Research Manager, I build and maintain strong relationships with external and internal stakeholders by managing client expectations and generating a thorough research plan by using MarTech (Marketing Technology), and Demand Generation Marketing. As a Scrum Master, I facilitate the planning, tracking, communication, and coordination of activities for an Agile team.

● Organized, moderated, and demonstrated value-add principal practices to the teams, emphasizing leveraging the

benefits of Agile.

● Facilitated continuous improvement and enabled teams to be self-empowered.

● Experience with developing and executing plans and roadmaps, developing and delivering status reports, meeting

deadlines, coordinating timelines and efforts, and operating under tight time constraints.

● Provided guidance, and direction, coached and counseled a team of analysts. Allocated available resources to meet

operating objectives. Developed and mentored staff through onboarding, open communication, training and

development opportunities, and performance management processes.

● Created and implemented divisional projects based on strategic needs. Utilized project management skills to create

client-focused deliverables, delegate work, executed project analysis, and delivered strategic results.


● Evaluated key performance indicators, provided ongoing reports, and recommend business plan updates.

● Continuously evaluated best practices, methodology, and tools and seeks to improve deliverables to maintain alignment

with business needs.

● Reviewed reports and metrics and identifies opportunities to grow and optimize the specified area of responsibility.

● Analyzed the competitive marketplace for patterns and trends and make made recommendations for applying findings.

Provides recommendations in creating and developing templates, methodologies, and presentations relating to

strategies for area of responsibility.

● Developed protocols to support established standards. Manages the development and implementation of processes and

/or tools. May oversee team(s) assigned to projects and manages the implementation processes.

● Deployed large-scale research projects to achieve customer growth and retention.

● Executed and present research to key internal and external stakeholders.

● Led and managed primary research projects across various methodologies: online surveys, focus groups, 1:1,

, etc.

● Utilized software solutions to support mission-critical business objectives and drive innovation within their organizations.

● Collaborated with Marketing, Sales, Executive, product groups, and other members across both Business and

Technology.

● Analyzed, summarized, and presented results to functional teams and decision-makers.

● Interpreted data, and analyze results using analytics, research methodologies, and statistical techniques

● Developed and implement data analyses, and leveraged data collection systems and other strategies that optimize

statistical efficiency and quality.

● Prepared, analyzed, and summarized various weekly, monthly, and periodic operational results for use by various key

stakeholders, creating reports, specifications, instructions, and flowcharts

● Conducted full lifecycle of analytics projects, including pulling, manipulating, and exporting data from project

requirements documentation to design and execution.

● Interpreted data, and analyze results using analytics, research methodologies, and statistical techniques

● Developed and implement data analyses, and leveraged data collection systems and other strategies that optimize

statistical efficiency and quality.

● Prepared, analyzed, and summarized various weekly, monthly, and periodic operational results for use by various key

stakeholders, creating reports, specifications, instructions, and flowcharts.

● Conducted full lifecycle of analytics projects, including pulling, manipulating, and exporting data from project

requirements documentation to design and execution.

Project Manager/Research Analyst

Technomic
08.2021 - 02.2022
  • Managed syndicated, global, and custom consumer research studies for the U.S
  • And Canadian markets
  • Produced reports for food manufacturer companies, and restaurants using predictive analysis to identify future trends and make recommendations
  • Coordinated the overall research process (created timelines, and collaborated with various departments for project completion)
  • Designed research studies, developed questionnaires, and analyzed quantitative and qualitative data
  • Worked with Statistical Analyst to field custom consumer research studies
  • Extrapolated food service and marketplace information from custom databases into excel
  • Analyzed consumer data tables and pulled out significant data points
  • Generated reports based on consumer trends and purchasing habits analysis
  • Drew on consumer research finding food service ice marketplace activity, and food service ice trends to incorporate findings into an editorial for syndicated reports
  • Successfully communicated, through editorial content, key findings and areas of growth opportunity for food service ice operators and manufacturers.

Equity Consultant/Diversity, DEI

Niles Township High Schools District
11.2017 - Current
  • Acts as an internal consultant to design, recommend and execute a fully integrated DEI Learning Strategy in collaboration with peers across the district to develop consistent, high-quality programs and practices
  • Assist in developing, implementing, and managing DEI learning and development strategies, programs, and initiatives to build inclusion, allyship, and awareness that progress our diverse workforce and inclusive culture for the Niles High
  • School District
  • Support leadership development strategy, empower our leaders in the DEI journey, coach, teach and mentor teachers, human resources, and senior leadership on diversity, equity, and inclusion trends
  • Develop evaluation systems to ensure that the strategic goal of the learning and development initiatives is achieving desired return on investment
  • Help enhance the communication strategy across the organization as it relates to DEI and activities on the company’s intranet, website, and other publications
  • Manages multiple large and complex projects simulated generously facilitated monthly meetings with various topics that addressed community building or parent/student satisfaction
  • Designs and delivers diversity training programs and workshops to employees
  • Develops diversity training curriculum and monitors changes in governmental laws and regulations to ensure that training stays current.

Project Manager/Social Science Analyst

Veterans Affairs
11.2019 - 06.2021
  • Oversaw and coordinated interaction and cooperation between research study investigators, site coordinators, CSPCC staff, Study Chairpersons, and all other stakeholders for the duration of the projects
  • Conduct Human Rights Committee (HRC) site visits to ensure proper protocol is followed between the study group, executive committee, data monitoring committee, and HRC reports
  • Served as a resource person regarding details of the study protocol and facilitated training for study personnel to ensure they followed the study protocol and data collection procedures
  • Assisted in the development and distribution of the study operations manual
  • Drafted study correspondence and ensure that appropriate tasks, correspondence, and study documentation are completed in the sequence established by CSP
  • Prepared agendas and materials for study meetings in consultation with the study team
  • Participated in study conference calls and attends study meetings
  • Served as a recorder of minutes and prepares draft reports of meetings, when needed
  • Served as primary liaison with all participating study sites in securing both initial and yearly approvals from the
  • Institutional Review Board of record and Research & Development Committees
  • Reviewed all budget requests for accuracy, evaluated special requests for budgetary increases, and made recommendations
  • Monitored expenditures of study funds to ensure the study is within budget
  • Prepares budget summaries and reports as required
  • Recommended and oversees the purchase of study equipment, patient incentives, and other items needed for the studies
  • Received and managed the distribution of the site monitoring reports and site audit responses to sites, CSP offices,
  • Study Chairpersons, and any necessary outside agencies
  • Assisted in the quality assurance process for assigned studies and is responsible for maintenance of the study Central
  • Study File per GCP requirements
  • Assisted site personnel in maintaining site documentation in compliance with GCP and
  • VA requirements.

Public Health Associate

10.2018 - 11.2019
  • Worked as a project manager both independently and collaboratively with the Minnesota Department of Health Office of
  • Health Protection to enhance the division of Infectious Disease Epidemiology, Prevention, and Control
  • Some of my projects included:
  • Worked on a grant in collaboration with Marshfield Clinic Research Institute, the Wisconsin Department of Health, and
  • CDC the, to explore disparities in adolescent immunization coverage between rural and urban areas
  • Lead a statewide initiative to determine the current vaccine-preventable disease immunization requirements and policies of Minnesota's four-year public and private colleges and universities
  • Assisted in securing grant funding through the CDC's Immunization Cooperative agreement grant
  • Assisted in improving the visualization/presentation of school and childcare immunization data so that external partners can more readily identify high and low vaccination coverage areas
  • Proposed and planned a vaccine data educational webinar for our local public health partners
  • Served as a liaison who plans and coordinators multiple efforts between various counties in Minnesota
  • Worked with partner’s/community leaders to reach diverse communities in MN by translating program materials and placing immunization–related messages in appropriate diverse media outlets (print, radio, TV)
  • Participated in faith and medicine sessions with Mosque in the Minneapolis/St Paul and greater Minnesota area that are aimed to provide reliable information to the community
  • Sat on a committee team for National Immunization Infant Week (NIIW)
  • Created a new texting script for the Minnesota Vaccine Management and Improvement program which was published on YouTube and promoted vaccine assistance among uninsured and insured children
  • Monitored health risks and factors affecting the community
  • Used valid and reliable data for assessing the health of a community
  • Synthesized public health information to accurately assess problems
  • Applied ethical principles in using (e.g., accessing, analyzing, using, maintaining, and disseminating) public health data and information
  • Used information technology in accessing, collecting, analyzing, using maintaining, and disseminating data and information Defends decisions using logic as well as qualitative and quantitative data
  • Provided expertise in public health performance improvement
  • Planned, developed, and implemented public health programs collaborating with federal, state, tribal, local, and territorial public health entities.

Captain (S1 Personnel Officer)

National Guard
01.2013 - Current
  • Commander's principal staff officer for personnel support
  • Coordinate all aspects of personnel services, finance services, chaplaincy activities, command information services, and legal services support within the battalion
  • 1st

Education

Master - Healthcare Informatics, Health Data Science

The University of Illinois
6.2023

Master - Healthcare Communication

Northwestern University
08.2018

Bachelor Of Applied Arts And Science - Systems Management

Loyola University
06.2016

Skills

  • SPSS
  • Data Entry
  • SASS
  • Project Management
  • Scrum Certified
  • HubSpot Inbound Marketing-certified
  • Klue (Competitive Intelligence Tool)
  • JIRA
  • BI Tool Development (Power BI)
  • Data and Statistical Analysis
  • SQL
  • Tableau
  • Product Management
  • Data Mining
  • Qualtrics
  • Training and Development

Certification

Scrum

PMP

Timeline

Product Manager/UX Designer

Mastery Logistics
07.2022 - Current

Loyalty and Insights Research Manager

U.S. Xpress Technologies
03.2022 - 05.2022

Project Manager/Research Analyst

Technomic
08.2021 - 02.2022

Project Manager/Social Science Analyst

Veterans Affairs
11.2019 - 06.2021

Public Health Associate

10.2018 - 11.2019

Equity Consultant/Diversity, DEI

Niles Township High Schools District
11.2017 - Current

Captain (S1 Personnel Officer)

National Guard
01.2013 - Current

Master - Healthcare Informatics, Health Data Science

The University of Illinois

Master - Healthcare Communication

Northwestern University

Bachelor Of Applied Arts And Science - Systems Management

Loyola University

Scrum

PMP

Adebola T. Adeniyi