Adeel Naqvi
Director, Data & Analytics
Bordentown,NJ
Summary
Data & Analytics Leader with 15+ years of experience transforming organizations into data-driven enterprises, with proven success in the
Healthcare & Insurance sectors. Leading expert in building scalable data reporting infrastructure, establishing data governance, and leading
multidisciplinary teams of 25+ FTEs. Adept at integrating complex data sources (SQL, Snowflake, Python) to deliver actionable insights that drive
clinical, operational, and financial performance. Pioneer in deploying AI/LLM solutions to automate workflows and enhance decision-making.
Overview
15
15
years of professional experience
2
2
National Awards & Recognitions
Work History
Director of Analytics (Consulting)
Horizon Blue Cross Blue Shield of NJ
NJ
07.2021 - Current
- Directed the enterprise analytics strategy and business consulting framework by transitioning fragmented reporting into an automated product oriented operating model that supported over $1.8B in data driven health plan decisions
- Provided strategic oversight for medical cost and utilization analysis to develop clinical decision support tools that identified $85M+ in annualized value by optimizing pharmacy spend, medication adherence patterns, and medical management initiative
- Scaled Advanced Analytics Hub from 3 to 14 FTE including data engineers, BI developers, and data analysts for clinical operations, finance, and member services
- Led Snowflake cloud data warehouse implementation in partnership with IT infrastructure teams, modernizing enterprise data architecture to enable real time clinical decision support, predictive analytics, and self-service insights for 2000+ users
- Architected a unified dashboard hierarchy for executive leadership that enabled real time monitoring of financial results, clinical outcomes, and operational efficiency across diverse pharmacy and health plan products
- Embedded AI/GenAI powered insights using LLMs into operational workflows, automating trend detection, exception reporting, and executive analytics, reducing manual reporting burden from ~5,000 to ~1,000 daily reports while improving stakeholder access to real-time data
- Partnered with the Chief Medical Officer and Network leadership to conduct workflow assessments and implement actionable plans that optimized prior authorization and utilization management effectiveness
- Built 50+ self-service dashboards and launched 20+ analytical product suites covering claims analytics, utilization forecasting, and member engagement scoring to drive measurable economic outcomes
Associate Director of Data & Analytics
Ogilvy
NY
09.2019 - 06.2021
- Architected 46+ measurement frameworks and analytics methodologies for multi
platform data integration, establishing standardized approaches to behavioral data
analysis, audience segmentation, and performance tracking across diverse digital
ecosystems with 45M+ data points
- Engineered 16+ custom APIs and automated Python data pipelines for real-time
behavioral data mining and integration, demonstrating technical proficiency in
building scalable data infrastructure that consolidated disparate data sources into
unified analytics platforms
- Developed 27 machine learning and natural language processing models for
sentiment analysis, behavioral pattern recognition, and predictive trend forecasting,
applying advanced analytics techniques to extract actionable insights from
unstructured data at scale
- Delivered 150+ comprehensive analytical reports and competitive intelligence
assessments to C-suite stakeholders, translating complex data findings into
strategic recommendations that informed executive decision-making and resource
allocation across multi-million dollar portfolios
- Pioneered adoption of experimentation frameworks including A/B testing
methodologies, brand lift studies, and audience segmentation strategies as
standard analytics practice, establishing data-driven decision-making culture and
rigorous measurement standards across the organization
- Provided insight into watch time, viewer cohorts, and YouTube creator analytics to
inform campaign development and product optimization.
Sr. Business Intelligence Manager
Willis Towers Waston
NY
03.2015 - 09.2019
- Developed operational scorecards & data tracking metrics used as benchmarks in within all North American offices in order to monitor both financial health & operational business compliance
- Lead designer and implementation of 23 package reports ranging from SOP of all operational renewal processes (utilized and followed by ~300 FTE in all centers).
- Developed data mining algorithms to identify and classify patterns in data resulting in monthly operations of statistical studies running from 120+ hour to 5 hours.
Analytics Officer
United Nations Development Programme
NY
06.2013 - 02.2015
- Extensive analytical focus in data mining, measuring data quality, implementation, & designing/implementing business requirement & functional requirement documents
- Implementation and standardization of metrics including analytical forecasts via Ministries of Finance, saving and re-investing ~$40 million USD
- Development of HAP (Horn of Africa Program) setting standard metrics and quality
Analyst (Undergraduate Scientific Study Program)
Pfizer Inc.
Groton, CT
09.2009 - 08.2012
- Data management, algorithm assembly, & analysis overview 25 reports
- Weekly report analysis including developing project conferences
Education
MA Mathematics -
Wesleyan University
01.2013
B.S. in Mathematics & Science in Society - undefined
Wesleyan University
01.2012
Skills
- Python
- Anaconda
- Spyder
- SQL
- Tableau
- PowerBi
- Netbase
- Brandwatch
- Excel (VBA & Macros)
- PowerPoint
- Data Mining
- Web Scraping
- Machine Learning
- Algorithms
- APIs (Google Search, Facebook, Twitter, LinkedIn, Instagram, TikTok, Twitch, NOAA Weather, Open Weather, FEMA Operations, etc)
- Neural Networks w/ AWS
- Big Data Management
- Google Analytics
- Statistical modeling
- Business Intelligence
- Product Mapping & Roadmap Developments
Certification
- SAS Certified Big Data Professional, 2019
- Cloudera Certified Professional, 2018
- Microsoft Certified Azure Data Scientist, 2017
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director of Analytics (Consulting)
Horizon Blue Cross Blue Shield of NJ
07.2021 - Current
Associate Director of Data & Analytics
Ogilvy
09.2019 - 06.2021
Sr. Business Intelligence Manager
Willis Towers Waston
03.2015 - 09.2019
Analytics Officer
United Nations Development Programme
06.2013 - 02.2015
Analyst (Undergraduate Scientific Study Program)
Pfizer Inc.
09.2009 - 08.2012
MA Mathematics -
Wesleyan University
B.S. in Mathematics & Science in Society - undefined
Wesleyan University