ADEIZA A. LAWRENCE

Led the implementation of an AI-powered global fan engagement platform in partnership with Adobe, scaling personalized digital experiences across web, mobile, and live event channels for the NFL’s 32 teams. The NFL partnered with Adobe to deploy an AI-driven fan experience platform using Adobe Experience Platform, Adobe Firefly, and Adobe Express. This initiative focused on personalized fan journeys, scalable live content creation, and fan-generated creative tools across digital and in-stadium channels. Adobe Newsroom

• Cross-functional coordination between NFL, Adobe, and 32 club teams
• Oversight of stakeholder alignment, content workflows, and creative technology rollout
• Project scope included digital engagement, marketing automation, and fan personalization

Defined, documented and created a new HR design architecture to map all employees to a job family position/group as well as mapping current processes i.e. recruitment, position Management, onboarding, cross boarding and off-boarding to a new target operating model. Developed a new success factor solution for global implementation.

• Created and maintained cost, resource plans and project reporting
• Build and managed a global virtual team (internal staff as well as vendors)
• Maintained project documentation including PID/Project Brief, Project Plan, Risk, and Issues register, weekly reports, stakeholder reports, Lessons learned etc
• Set up and managed project governance, including decision forums and led steering committees
• Worked alongside Financial Business partner to review project benefits

• Developed detailed project plans, scope, objectives, timelines, and resource allocation using MS Project.
• Facilitated regular stakeholder communication through status reports, meetings, and presentations.
• Identified and mitigated risks by conducting thorough analyses and implementing proactive measures to ensure project success and minimize disruptions.
• Monitored project progress against established milestones, adjusting plans as necessary to accommodate changing requirements and ensuring timely completion.
• Established the initial project budget and regularly tracked the actual cost against the projected cost while managing project finances.
• Collaborate with technical teams and PMO to implement best practices, optimize change, and maintain roadmap and backlog priorities to improve project success rates and enhance business value.
• Defined requirements, scope of work, and schedules with key stakeholders to meet aggressive deadlines and consistently exceed performance benchmarks.
• Maintained documentation for projects, including budgets, timelines, work orders, contracts, vendor invoices, purchase orders, and communication logs.
• Managed a portfolio of projects totaling 5M$, consistently achieving on-time and on-budget project deliveries with a 95% project completion rate and 15% cost saving on each project.

• Managed developing and implementing large-scale system automation projects of varying scope, complexity, and 5M$ budgets and defined project plans, scope, objectives, and schedules.
• Directed cross-functional teams throughout the project life cycle and nurtured collaboration to align IT, HR, and legal teams to adhere to scope, timeline, and cost parameters and achieve project goals.
• Managed project risks, issues, KPIs, and change requests to ensure timely delivery and prevent potential delays.
• Managed the product backlog for each sprint and conducted backlog refinement, planning, and meetings as needed to execute product requirements.
• Assisted test managers in test planning, test preparation, execution, and issue resolution throughout the project lifecycle implementation.
• Coordinated resource management, overseeing budget allocations, personnel assignments, and vendor relationships to optimize project outcomes.
• Implemented best practices in project management methodologies (Agile and Scrum) to enhance team productivity and deliver high-quality results.
• Trained and mentored junior team members, fostering a culture of continuous improvement and professional development within the project management team.
• Achieved a 98% issue-free cutover and live for the new internal communication platform while minimizing disruptions to ensure a successful transition.
• Generated and submitted monthly financial reports to senior management, offering insights into budgets, actuals, accruals, variances, and projections with 98% accuracy.

• Oversaw small to medium projects in diverse corporate and social environments and implemented risk management strategies to mitigate potential issues and meet deadlines while maintaining quality and safety standards.
• Negotiated favorable terms with external suppliers, including pricing, quantities, and delivery schedules, while establishing exclusive partnerships to improve project cost efficiency.

• Coordinated project activities, resources, equipment, and information across cross-functional teams to ensure timely and efficient project completion.
• Assisted in developing project plans, timelines, and deliverables, ensuring alignment with project goals and stakeholder expectations.
• Monitored project progress and proactively addressed potential issues by providing senior management and stakeholders with detailed status reports.
• Collaborated with internal teams and external vendors to track project milestones, ensuring all deadlines were met within budget constraints.
• Facilitated project meetings, prepared meeting agendas, documented action items, and followed up on deliverables to ensure smooth workflow.
• Managed project documentation and maintained comprehensive records for easy reference and auditing purposes.
• Assisted in coordinating change management processes, ensuring all project modifications were communicated effectively.
• Maintained project administration and documentation in compliance with federal regulations and guidelines.
• Provided regular updates on project progress, risks, and achievements to stakeholders and multidisciplinary teams through regular meetings.
• Managed project budgets ranging from £5,000 to £60,000, achieving a 15% reduction in budget variances.
• Improved project mobilization efficiency by thoroughly understanding project requirements, leading to efficient launches and a 20% reduction in start-up delays.