Adele Barber

• Led global Database Marketing team, providing hands-on leadership and counsel while overseeing ongoing Consumer Internal Acquisition and Loyalty Marketing campaigns
• Re-engineered processes to improve day-to-day operational efficiency and work to identify operational risk gaps.
• Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
• Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
• Established culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
• Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
• Delivered innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.― Led the implementation of a daily eligibility risk assessment strategy and functionality leveraging our Big Data platform Phase 1 was focused on Cross Sell acquisition strategies and launched in less than 6 months

Outcomes:

• Reduced year-over-year list-processing time for direct marketing campaigns by an average of 10%
• Managed a 30% increase in project volume while reducing operating expenses of 20%
• Trimmed processing time 20% and standardized/automated 17% of acquisition campaigns
• Instrumental in the reduction of operating-expense-to-marketing-spend ratio by over 23%.
• Instrumental key lead in launching Customer cross sell offer optimization process within company email channel