Adelia (Che') Hardaway
Atlanta,GA
Summary
Dynamic and results-driven Business Account Executive with a proven track record at achieving monthly sales quotas. Expert in Salesforce and adept at building strong client relationships, I excel in fast-paced environments, demonstrating exceptional negotiation and customer service skills. My background includes successfully guiding clients through financial solutions and spearheading business development initiatives.
Overview
9
9
years of professional experience
Work History
Account Executive
Independent Sales Contractor
11.2022 - 05.2025
- Exceeded monthly, quarterly, and annual revenue growth goals by 109% through consistent pipeline development and proactive closing.
- Executed full sales cycle from lead qualification to contract negotiation and closing, driving significant increase in funded accounts.
- Built and managed a book of business of Brokers/Loan Officers, strengthening long-term partner relationships.
- Identified and pursued new business through cold calling, networking, marketing campaigns, and CRM prospecting.
- Negotiated pricing, terms, and fees to maximize revenue and customer satisfaction.
- Guided customers through finance solutions by assessing needs and simplifying complex lending requirements.
- Facilitated onboarding and training for new business clients via virtual product presentations.
Account Executive
Athas Capital
02.2022 - 10.2022
- Built book of business of loan officers and brokers in order to submit 10+ deals a month consistently
- Pre-Underwrite/Pre-Approve loan files
- Responsible for obtaining completed broker applications
- Add value to my book of business through thorough knowledge of products and underwriting guidelines
- Created marketing material, generated leads, and did presentations daily to educate loan officers on our non-QM products.
Solutions Account Executive
Elavon
02.2018 - 12.2021
- Responsible for setting up new business merchant accounts through an inbound call queue
- Responsible for selling point of sale products, loyalty and gift cards, security and compliance, credit and debit services, Ecommerce solutions, and other cloud-based business solutions for new and existing accounts
- Achieving 120% of monthly sales quotas for new account set up and activations.
Inside Account Executive
Windstream Communication
02.2016 - 01.2018
- Reach out to new and existing customers and developing relationships that will bring in new business
- Access and update customer accounts through Salesforce and Outlook
- Create quotes using PAO system while ensuring margins are profitable for the company
- Manage and track long-standing business accounts through Salesforce for additional sales leads.
- Monitored portfolio growth and identified key accounts to upsell.
Education
High School Diploma -
Georgia State University
Atlanta, GASkills
- Salesforce
- Exceptional Customer Service
- Effective Conflict Resolution
- SaaS Software
- Point of Sales/Money Management
- Pipeline management
- Contract negotiation
- Customer relationship management
- Product knowledge
- Presentation skills
- Problem solving
- Lead generation
- Sales strategy
- Goal-Oriented
- Effective Multitask Skills
- Negotiating Skills
Timeline
Account Executive
Independent Sales Contractor
11.2022 - 05.2025
Account Executive
Athas Capital
02.2022 - 10.2022
Solutions Account Executive
Elavon
02.2018 - 12.2021
Inside Account Executive
Windstream Communication
02.2016 - 01.2018
High School Diploma -
Georgia State University