Adelina Canolli
Fort Worth,USA
Summary
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Demonstrated record of success in marketing management and creative content development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with forward-thinking approaches.
Overview
8
8
years of professional experience
Work History
Digital Sales Specialist
IBM
Coppell, TX
02.2023 - Current
- Built strong customer relationships through personalized outreach efforts via email or phone calls.
- Built online marketing plan to improve customer engagement, and drive sales growth.
- Trained team members on how best to utilize available resources (Example: OneMob) when creating effective digital marketing plans.
- Utilized platforms such as LinkedIn & Sales Navigator to promote products or services online.
- Generated leads through email marketing campaigns explicitly tailored toward target audiences.
- Utilized Salesforce & Salesloft CRM to collect, organize, and manage sales data and customer information.
Co-owner & Marketing Manager
Strength Therapy
Fort Worth, TX
06.2020 - 02.2023
- Increased revenue by designing and enacting marketing strategies within budget parameters, as well as studying key consumer and market data.
- Created content for digital campaigns, including website copy, email newsletters, press releases, blogs, social media posts, and advertisements.
- Implemented SEO tactics across websites, landing pages, and other online assets.
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
- Developed email marketing program with automated workflows to engage customers through newsletters and promotions.
- Optimized website content for search engine optimization purposes.
Master Trainer
Larry North Solana
Westlake, TX
06.2016 - 06.2020
- Grew customer base through word-of-mouth referrals based on customer satisfaction and results.
- Top Sales performer for three consecutive years hitting targets over 100k+
- Developed orthopedic exercise rehabilitation plans to help clients safely transition to pre-injury fitness programs and reduce re-injury.
- Developed marketing strategies and campaigns to increase brand awareness.
Education
Business of Arts in Marketing Management - Marketing
Western Governor University
Utah08.2018
Skills
- Content marketing & strategy
- Data-Driven content marketer
- 10 Years Marketing and sales experience
- Cross-Channel Marketing & public relations
- Excellent customer service and relationships
- Team-oriented
Timeline
Digital Sales Specialist
IBM
02.2023 - Current
Co-owner & Marketing Manager
Strength Therapy
06.2020 - 02.2023
Master Trainer
Larry North Solana
06.2016 - 06.2020
Business of Arts in Marketing Management - Marketing
Western Governor University