Adella Smith

• Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
• Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
• Developed overall marketing strategy and support implementation across departments.
• Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Identified value propositions and key messages for company marketing campaigns.
• Launched marketing activities for new product lines and market penetration.
• Developed and implemented targeted digital strategy to improve business performance.
• Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
• Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
• Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
• Preserved brand integrity by monitoring consistency and quality of marketing content.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Planned and executed marketing campaigns to target groups, areas and wider community.
• Established targets for social media platforms to reflect business objectives.
• Supported business development efforts and coordinated with marketing team on special campaigns.
• Drove company branding efforts to increase market presence and brand recognition.
• Private equity
• Doubled company revenue in 4 years

• Complete magazines assigned by ensuring each month's layouts follows company pre-approved branded recipe layouts as provided.
  
• Uphold the ethics and mission of Lifestyle Publications by alerting the Art Director immediately upon receipt of inappropriate editorial materials or request.
  
• Stay current on design trends to ensure the design integrity of the company stays above average.
  
• Complete first round of proofing edits by appropriately interpreting a Publisher's, Editors or Editorial Coordinator's revision request while still upholding a high design standard.

Design logos, mailers, banners, palm cards and digital ads for republican candidates nation wide. Work closely with copywriters to come up with concepts for each candidates main points to send to voters. I've previously done a banner for the Ted Cruz campaign and many more republican candidates for the 2016 election year.

• Oversee and manage all art and visual direction as it relates to marketing and promotional campaigns, company and facility branding, and website representation.
  
• Produce a large amount of creative and promotional assets including brochures, flyers, business cards, posters, banner, signage, web materials, etc.
  
• Delegate tasks to members of the marketing team including graphic designers and web developers.