Adelyne Droessler Braimah
Atlanta,GA
Summary
Innovative marketing professional with 5+ years of experience supporting, developing, and executing digital marketing strategies. Proven expertise in driving brand growth, developing go-to-market strategies, optimizing conversion rates, and leveraging web analytics to enhance customer experiences. Skilled in cross-functional collaboration and stakeholder management to deliver measurable outcomes.
Creative and analytical | Organized and pragmatic| Fast learner and high performer | Reliable and thoughtful
Overview
7
7
years of professional experience
Work History
Freelance Marketing Consultant
Tri2Be Marketing
12.2017 - Current
- Developed and executed go-to-market strategies for brands including Petite N' Pretty, Caterpillar Car Wash, College Campus Tours, Jack Daniel's, Great and Small Ride, and more, optimizing digital presence and customer acquisition
- Managed end-to-end marketing campaigns, audits, and benchmarking to refine business strategies and improve conversion rates
- Led social media marketing efforts, increasing engagement and brand visibility through data-driven content strategies
- Planned and executed event marketing initiatives, overseeing logistics, vendor coordination, and promotional strategies
- Provided branding consultation and marketing management, ensuring cohesive messaging and strong brand positioning
Marketing Specialist
CHEP
01.2024 - 12.2024
- Led strategic lead generation initiatives, utilizing lead scoring and targeted campaigns to drive high-quality leads and customer acquisition
- Directed brand positioning efforts, ensuring consistent messaging across digital, print, and sales enablement materials
- Partnered cross-functionally to develop data-driven marketing strategies, optimizing customer journey touchpoints and improving conversion rates
- Conducted market research and competitive analysis, refining targeting strategies and enhancing go-to-market execution
- Analyzed campaign performance metrics to provide insights that optimized marketing efforts, driving increased engagement and ROI
Digital Marketing Specialist
Mather Economics
01.2022 - 06.2022
- Managed website maintenance and content updates, ensuring an optimized user experience and alignment with marketing objectives
- Developed and executed email marketing campaigns, leveraging automation and segmentation to increase open and conversion rates
- Created and scheduled social media content, enhancing audience engagement and brand reach
- Utilized Google Analytics and HubSpot CRM to track marketing performance, providing data-driven recommendations for continuous improvement
- Designed marketing collateral, including brochures, landing pages, and promotional materials, to support sales and brand initiatives
Marketing Assistant
Red Clay Consulting
01.2019 - 05.2019
- Managed social media content calendars, ensuring consistent and engaging brand messaging
- Coordinated vendor relationships and event logistics for trade shows and industry conferences
- Assisted with CRM data management and lead tracking, supporting targeted sales outreach
- Designed digital and print marketing materials, aligning with brand identity and campaign goals
- Conducted competitive research and analysis, refining marketing strategies based on industry insights
Marketing Associate
Imerys Performance Minerals
12.2017 - 06.2018
- Assisted in executing marketing campaigns for national events and product launches
- Conducted market research to inform strategic marketing initiatives
- Managed internal and external communications, maintaining brand consistency
- Developed engaging collateral for sales meetings and promotional events
- Streamlined digital asset management, improving accessibility for training and marketing materials
Education
M.S. - MARKETING, concentration in Digital and Social Media
UNIVERSITY OF ALABAMA
08.2021
B.B.A. - MARKETING
GEORGIA STATE UNIVERSITY
12.2017
Skills
- Project management
- Brand messaging
- Analytics and SEO
- Social media management
- Customer research
- CRM management
- Campaign management
- Google analytics
Technical Skills Certifications
- Email Marketing: HubSpot, MailChimp, Constant Contact
- Social Media & Content Strategy: Hootsuite, LinkedIn, Canva, Facebook Ads
- Website Management & SEO: WordPress, Wix, Google Ads and Analytics, SEMrush, Ahrefs
- Marketing Automation & CRM: Salesforce, ZoomInfo, Asana, Seismic
- Project Management: Google Project Management (in progress)
Timeline
Marketing Specialist
CHEP
01.2024 - 12.2024
Digital Marketing Specialist
Mather Economics
01.2022 - 06.2022
Marketing Assistant
Red Clay Consulting
01.2019 - 05.2019
Freelance Marketing Consultant
Tri2Be Marketing
12.2017 - Current
Marketing Associate
Imerys Performance Minerals
12.2017 - 06.2018
B.B.A. - MARKETING
GEORGIA STATE UNIVERSITY
M.S. - MARKETING, concentration in Digital and Social Media
UNIVERSITY OF ALABAMA
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