ADELYNE DROESSLER BRAIMAH

• Increase sales and brand exposure by planning and managing marketing materials and optimizing target audience reach
• Collaborate with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets
• Produce and manage high-quality copy and design for marketing collateral (brochures, beta website, business cards, blog posts, white papers, social media, etc.)
• Conduct in-depth customer and competitive research to inform go-to-market strategy by analyzing industry trends, consumer demographics, etc.
• Orchestrate, execute, and monitor marketing event performance (trade shows, mixers, seminars, webinars, etc.) to enhance messaging and branding efforts

• Created and deployed social media campaigns, engaged with target audiences, and boosted reach with strategic ad placements
• Organized and managed Lunch-N-Learns and attended seminars for recruitment and lead generation
• Analyzed web, product, and customer metrics to support weekly, monthly, and quarterly business updates
• Leveraged partnerships through orchestrating omnichannel campaigns
• Onboarded HubSpot CRM, created company-wide workflows, created and automated sales funnels
• Benchmarked and implemented goal-tracking practices for page views, outbound clicks, site search, engagement, etc across omnichannel campaigns
• Mentored and trained teams in KPI analysis and performance evaluation

• Supported marketing and sales executives with report creation and customer presentations
• Organized and scheduled customer meetings
• Managed vendor relationships, entertainers, venues, expo services, and logistics
• Organized multiple onsite shows with competing deadlines, and priorities
• Managed sales lead program through CRM and follow-up communications with prospective clients
• Designed and posted social media posts, event updates, and PR to web and other platforms (i.e LinkedIn, Instagram & Facebook) while maintaining a marketing library and inventory of collateral
• Developed and managed print promotional materials, including giveaways/swag, brochures, advertising, and direct marketing (postcards, etc.) through delivery

• Assisted Marketing & Regulatory Communications Manager in special projects and assignments with competing deadlines
• Developed theme and collateral for National kick-off meeting, annual sales and operations meeting, and product launch kits including PowerPoint templates, video, promotional materials, and meeting banners
• Organized online video clip storage library for easier management and more efficient access to unique training and product campaigns
• Organized event and theme for North American Science & Technology Center Grand Opening attended by top customers, local politicians, and global leadership teams
• Conducted online competitive regulatory and social media audits for Strategic Marketing
• Managers in various vertical market applications
• Prepared matrix of competitive compliance advantages and gaps for further analysis by segment

GPA: 4.0

GPA: 3.6