Addie Meyer
Grapevine,TX
Summary
Marketing professional skilled in brand management, campaign strategy, and creative direction. I bring a people-first mindset shaped by my hospitality background, and build marketing strategies that are engaging and aligned with brand values. With experience in content creation and cross-functional collaboration, I bring an organized and creative approach to every project.
Overview
4
4
years of professional experience
Work History
Brand & Marketing Coordinator
Infinix Global Meetings & Events
Plano, TX
05.2023 - Current
- Lead brand strategy and execution across all marketing channels, ensuring consistent visuals and messaging aligned with company objectives.
- Maintain, refine, and enforce brand guidelines to support consistency across digital, print, and client-facing materials.
- Collaborate with executive leadership to define marketing priorities, refine messaging, and guide creative initiatives that support business goals.
- Develop marketing materials and digital content that strengthen brand visibility and client engagement.
- Manage social media strategy and content planning to drive audience engagement and maintain a cohesive brand voice.
- Supervise vendor and partner relationships to support creative production, sponsorship activations, and marketing deliverables.
- Oversaw exhibitor and sponsor management for a national-level tradeshow and sales meeting event, coordinating partner deliverables, branded materials, and on-site activations.
Sales & Marketing Assistant
Infinix Global Meetings & Events
Plano, TX
02.2022 - 05.2023
- Played a key role in the company's rebranding initiative, collaborating with leadership to refine visual identity, messaging, and brand positioning.
- Developed marketing materials and promotional content to support events and strengthen overall brand visibility.
- Managed website and blog content strategy, optimizing SEO and user experience to drive a 70% increase in website traffic.
- Assisted with social media management and campaign execution, contributing to a 30% increase in audience engagement.
- Implemented marketing automations in Salesforce and Monday.com, improving lead tracking, reporting accuracy, and campaign workflows.
- Supported the redesign and launch of a new company website by writing brand-aligned copy, and coordinating with external partners.
- Collaborated with cross-functional teams to improve communication, streamline project timelines, and ensure brand consistency.
Education
BBA - Marketing
University of North Texas
Denton, TX05-2023
Associate of Arts - Business
Tarrant County College
Hurst, TX01.2020
Skills
- Brand Management
- Campaign Development
- Creative Direction
- Content Strategy
- Social Media Management
- Digital Marketing
- SEO; Sponsorship Coordination;
- Project Management
- Vendor Relations
- Marketing Analytics
- Workflow Optimization
Websites
Timeline
Brand & Marketing Coordinator
Infinix Global Meetings & Events
05.2023 - Current
Sales & Marketing Assistant
Infinix Global Meetings & Events
02.2022 - 05.2023
BBA - Marketing
University of North Texas
Associate of Arts - Business
Tarrant County College