ADI AGANOVIC
Fort Lauderdale,FL
Summary
Experienced front-end developer with a strong background in A/B and multivariate testing, e-commerce optimization, and user experience strategy. Proven ability to design and implement data-driven tests, build and integrate custom applications (including Shopify and Magento), and troubleshoot technical issues with precision. Skilled in improving conversion rates through thoughtful UX enhancements and performance monitoring.
Overview
10
10
years of professional experience
Work History
Senior Front End Software Developer
Obviyo
08.2021 - Current
- Design and implement A/B and multivariate (MVT) tests with a focus on optimizing user experience and conversion rates for e-commerce websites.
- Collaborate on the development of a Shopify application for product recommendations, leveraging Amazon’s recommendation algorithms.
- Support clients in integrating the product recommendation app, ensuring seamless alignment with their existing UI and product card designs.
- Contribute to the development of a Magento application for testing smart wallet functionality across key site pages using the Braintree API.
- Guide clients through the setup and execution of A/B and MVT tests, providing hands-on instruction and best practices.
- Monitor live tests during initial launch periods to ensure performance, functionality, and accuracy of data collection.
- Troubleshoot and resolved client-reported technical issues and bugs, ensuring minimal disruption to testing and user experience.
- Perform cross-browser and responsive QA testing using various tools to validate visual consistency and functionality.
- Mentor junior developers on the company’s testing platform, development processes, and client-facing communication.
- Analyze user behavior and traffic patterns to identify friction points in the customer journey and recommend areas for optimization.
- Propose UX and functional improvements grounded in data analysis and past test performance, often focusing on simplifying overly complex interfaces to reduce cognitive load and drive conversions.
Front End Software Developer
HiConversion
06.2015 - 07.2021
- Built A/B tests to help clients make data-driven decisions.
- Performed QA testing to ensure smooth, cross-browser functionality.
- Worked with clients to suggest effective testing strategies.
- Helped troubleshoot technical issues and support test implementation.
- Assisted with integrating the testing platform into client websites.
- Set up custom event tracking to monitor user behavior and test results.
Education
Bachelor's Degree - Management Information Systems
Florida Atlantic University
Boca Raton, FL05-2013
Bachelor's Degree - Business Econ
Florida Atlantic University
Boca Raton05-2013
Skills
- JavaScript (ES6, TypeScript, jQuery, AJAX, JSON), Reactjs (Hooks, Nextjs), Redux, HTML, CSS (SASS/SCSS, Flexbox, Bootstrap, Tailwind, Material UI)
- Ruby, Ruby on Rails, MySQL, GraphQL, REST APIs
- A/B & MVT Testing, CRO, Landing Page Optimization, Responsive & Cross-Browser Testing (BrowserStack, Xcode Simulator), Google Analytics
- UX Design, User Flows, Figma (Design Systems), Adobe Illustrator
Frontend Development:
Backend & Databases:
Testing & Optimization:
Design & UX:
- Shopify, BigCommerce, Magento, Demandware, WordPress
- Braintree, PayPal Checkout, Apple Pay, Google Pay, Custom API Integrations
- GitHub, Docker, VS Code, Jira, Salesforce, ChatGPT, VIM, Sublime Text
- Problem Solving, Teamwork, Collaboration
E-commerce Platforms:
Integrations & Payments:
Tools & Collaboration:
Soft Skills:
Timeline
Senior Front End Software Developer
Obviyo
08.2021 - Current
Front End Software Developer
HiConversion
06.2015 - 07.2021
Bachelor's Degree - Management Information Systems
Florida Atlantic University
Bachelor's Degree - Business Econ
Florida Atlantic University