Adi Gulati

Building and leading the North America organization, running a world-class team in commercial and operational functions.

• Established high-performance culture aligned with RDC.AI's global values, tailored to local market needs.
• Serving as the key spokesperson for RDC.AI across North America, engaging with media, regulators, customers, and partners.
• Executed North America Go-to-Market strategy, developing targeted approaches for Enterprise, Commercial, and Fintech segments.
• Collaboration with Product, Engineering, and Global GTM teams to refine product-market fit, and influence the localized roadmap.
• Developed partnerships with technology providers, marketplaces, banking partners, and regulators to enhance ecosystem relationships.
• Managed full P&L responsibilities for North America, driving revenue growth and improving operational efficiency.
• Oversaw operations in customer onboarding, delivery, support, people operations, and talent.

Leading a segment for Salesforce's financial services customers in North America.

• Oversaw a team of Regional Sales Directors and Account Executives, driving a performance culture, and fostering innovation.
• Defined and executed a go-to-market strategy aligned with Salesforce’s objectives.
• Cultivated relationships with senior executives to position Salesforce as a digital transformation partner for financial services.
• Led the partnerships with Visa and Mastercard to co-create joint products for the market.
• Partnered with Marketing, Solution Engineering, and Partner Alliances for seamless execution of growth strategies.
• Drove accountability across teams to exceed sales targets, expand customer relationships, and drive innovative solutions.
• Represented Salesforce at industry events to enhance market presence and influence.
• Managed forecasting, pipeline, and reporting using data-driven insights to optimize outcomes.
• Hired and developed diverse sales talent, ensuring a high-performing team.
• Sales Leader of the Year, FY23, for Regulated Industries. Various other MVP awards were given across the three years.

• Created and scaled the fintech business, expanding the team from 5 to 21 account executives.
• Achieved 722% year-over-year growth in FY21 through the differentiated market positioning of Salesforce solutions.
• Developed an innovative go-to-market strategy with unique solutions and pre-configured templates specific to buy-now-pay-later, non-bank lenders, and foreign exchange firms.
• Collaborated with VC and PE firms to influence early-stage adoption of Salesforce.
• Recognized as APAC Sales Leader of the Year for outstanding performance in FY21.

• Aligned Salesforce solutions with business objectives through effective client strategy leadership.
• Showcased One Salesforce value proposition by leading large, cross-functional sales team.
• Maintained strong relationships with key stakeholders and clients to drive satisfaction.
• Oversaw complex contract negotiations exceeding $100M in annual recurring revenue.
• Developed comprehensive account plans to enhance client engagement strategies.
• Executed internal executive engagement strategy to strengthen organizational alignment.
• Achieved quota consistently over three fiscal years, demonstrating exceptional performance.
• Recognized as APAC Account Executive of the Year for FY20.

• Focused on CX and Commerce Cloud platforms. Product specialist sales role.
• Worked closely with HQ product teams to localize the GTM strategy.
• Developed a partner framework with traditional SI's and e-commerce agencies
• Two consecutive areas of over-quota achievement.
• Learned foundational selling skills.
• Recruited out of college.