Summary
Professional Highlights
Skills
Overview
Work History
Timeline
52
Anthony DiFuria

Anthony DiFuria

Sales Leader
Douglassville,PA

Summary

Hands-on sales leader with a track record of coaching Account Executives to outperform in competitive enterprise software markets. Skilled at territory planning, pipeline building, and closing high-value deals, while developing future sales leaders. Known for leading teams to 100%+ attainment, driving double-digit pipeline growth, and maintaining a player-coach presence in the field.

Professional Highlights

  • Increased ARR by 20% YoY at Plixer through GTM realignment, channel acceleration, and migrating from perpetual licenses to a subscription model.
  • Rebuilt East Region at Securonix, hiring 8 AEs in 4 months, delivering 4x pipeline growth, and improving win rate by 21%.
  • Reduced enterprise sales cycles by 22% at ExtraHop by deploying MEDDICC, Command of the Message, and Sequence of Events (SOE).
  • Increased ACV by 17% and improved profit margins by 15% at LogRhythm through targeted strategic initiatives during a critical growth period.
  • Closed multi-million-dollar SaaS contracts across Financial Services, Healthcare, Industrial, and Retail by engaging CxOs and executing Mutual Action Plans (MAPs).

Skills

Sales coaching and team development

Territory and pipeline management

Sales process execution (MEDDPICC, Force Management, Value Selling)

Player-coach leadership style

Forecast accuracy and deal reviews

New logo acquisition

Account expansion and retention

Channel and partner enablement

Sales forecasting

Customer retention

Quota management

Revenue growth

Technologies

DLP (Data Loss Prevention) SIEM (Security Information and Event Management) NGFW (Next-Generation Firewall) EDR (Endpoint Detection and Response) UEBA (User and Entity Behavior Analytics) IPS (Intrusion Prevention System) NDR (Network Detection and Response) Observability Platforms Security Analytics

Overview

18
18
years of professional experience

Work History

Regional Vice President of Sales (First Line Lead)

Securonix
Addison, TX
09.2023 - 04.2025

Position eliminated as part of a strategic shift to a Managed Security Services Provider model

  • Joined knowing one field seller out of nine positions filled, and no outbound motion in place; tasked with resetting and redesigning the East Region go-to-market strategy by building a team and generating a net-new pipeline.
  • Rebuilt the sales organization, hiring eight Account Executives in 120 days to achieve full territory coverage across enterprise and commercial segments.
  • Designed and launched new territory plans and outbound playbooks, driving a 21% improvement in win rates, and delivering 4x pipeline growth in six months.
  • Partnered with Product and Marketing to refine the value proposition, shorten sales cycles, and expand new logo acquisition through coordinated national and regional partner GTM strategies.
  • Generated $4.9M ARR in the first full 12 months, improving forecast accuracy, and establishing a foundation for sustained growth.

Interim GTM and Revenue Leader

Plixer
Kennebunk, ME
01.2023 - 09.2023
  • (Temporary Contract Role)
  • Brought in during the CEO transition and private equity oversight to stabilize revenue operations, I directed a global team of 24 across Sales, Marketing, RevOps, and Channel, ensuring business continuity and performance.
  • Tasked with modernizing the revenue model, I led the SaaS subscription migration from perpetual licensing, increasing ARR from $25M to $30M and reducing churn from 10% to 4% on a $29M quota.
  • Focused on improving sales management rigor; built KPI dashboards and performance scorecards, boosting coaching effectiveness, and improving forecast accuracy by 15%.
  • Designed and implemented SDR-to-AE career pathing, and aligned outbound cadence, resulting in a 2x increase in qualified pipeline.

Vice President of Sales Majors (First Line Leader)

ExtraHop
Seattle, WA
07.2021 - 01.2023
  • Joined post–Bain Capital acquisition with a mandate to help drive toward a $120M ARR goal; scaled and led a seven-person Fortune 1000 enterprise sales team, expanding strategic account penetration, and generating over $17M in contracts.
  • Exceeded sales targets with 104% attainment in FY22 and 110% in FY21, maintaining forecast accuracy within 7% through disciplined pipeline management, and rigorous deal inspection.
  • Implemented Mutual Action Plans (MAPs) and performance-based coaching to boost buyer engagement and accelerate enterprise deal cycles, contributing to sustained over-attainment.
  • Deployed MEDDICC, Command of the Message, and Sequence of Events (SOE) frameworks, reducing sales cycles by 22%, and improving qualification consistency across the team.

Regional Sales Director (First Line Leader)

LogRhythm
Boulder, CO
01.2020 - 07.2021
  • Joined shortly before COVID-19, led a shift from on-premise SIEM to the cloud, and launched a team of eight account managers across mid-market and enterprise segments; achieved quarterly quota attainment through coaching, pipeline reviews, and best-practice sharing.
  • Captured cloud migration opportunities via targeted account planning, increasing annual contract value by 17%.
  • Improved delivery efficiency during remote operations, boosting profit margins by 15%.
  • Maintained over 96% forecast accuracy on $13 million FY2020 targets, ensuring clear performance visibility.

Regional Director Northeast (First Line Leader)

Cylance
03.2018 - 03.2019
  • Tasked with expanding regional revenue and market presence, I developed and executed sales strategies that resulted in 102% quota attainment and $13M in annual revenue.
  • Designed and implemented targeted go-to-market plans that sustained revenue growth and strengthened competitive positioning in a crowded cybersecurity market.
  • Partnered with Product, Marketing, and Channel teams to enhance product offerings and open new routes to market, driving broader adoption.
  • Contributed to organizational growth and market positioning, helping to position the company for a successful acquisition by BlackBerry.

IC and Sales Leader

McAfee
01.2012 - 03.2018
  • Ranked among the top sales performers, company-wide, as an individual contributor.
  • Earned Presidents Club recognition in 2013 and 2014 for exceeding quota and driving high-value wins.
  • Promoted to leadership in 2015 based on sustained revenue growth, and sales excellence.

Multiple Positions

RSA
04.2007 - 01.2012
  • Earned multiple promotions from Sales Engineer to Account Executive by consistently exceeding performance expectations.
  • Recognized with Presidents Club honors in 2010 for top-tier sales achievements, and revenue impact.

Timeline

Regional Vice President of Sales (First Line Lead)

Securonix
09.2023 - 04.2025

Interim GTM and Revenue Leader

Plixer
01.2023 - 09.2023

Vice President of Sales Majors (First Line Leader)

ExtraHop
07.2021 - 01.2023

Regional Sales Director (First Line Leader)

LogRhythm
01.2020 - 07.2021

Regional Director Northeast (First Line Leader)

Cylance
03.2018 - 03.2019

IC and Sales Leader

McAfee
01.2012 - 03.2018

Multiple Positions

RSA
04.2007 - 01.2012
Anthony DiFuriaSales Leader