Adilson Oliveira

• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Conducted market research to identify new opportunities and target markets.
• Created and managed social media campaigns to increase brand engagement.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Devised content strategy to effectively engage target audiences.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Continually maintained and improved company's reputation and positive image in markets served.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic and generating more than 2000 leads in 2 Years.
• Analyzed and reported KPIs to validate and demonstrate success of marketing campaigns.
• Managed budget allocation and resource utilization to maximize marketing ROI

• Responsible for developing strategies, planning and implementing b2b partnerships, and generating new business, marketing, sales, and expansion plans.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Prepared sales presentations for clients showing success and credibility of products.
• Understood cross-functional business operations.
• Responsible for managing the Business incubator of Franca, São Paulo.
• Boosted marketing, reviewed pricing strategies, and expanded distribution channels to increase sales revenue.
• Developed compelling presentation decks to gain approval for ideas and communicate results.
• Solid experience in preparing, implementing, and managing advanced account and product management tools.
• Significant experience in using relationship strategies (events, symposia, workshops, and lectures) in order to solidify the brand and increase sales.
• Working in pipeline of commercial opportunities (“sales funnels”).
• Government procurement (public service) – Consulting services and assistance for the standardization of services and products for private companies, respecting the laws of government guidelines, in addition to sales negotiations through electronic tender for direct supply to government agencies.
• In 2013, I had the opportunity to become elected vice-president of the board of directors, becoming a director responsible for all projects and services provided to private companies and collaborating with developing projects and plans aimed at government agencies in Brazil.

• Partner Owner, Director responsible for Business Strategy & Planning.
• Contributes to sales engineering effectiveness by identifying short-term and long-range issues and recommending courses of action.
• Attended trade shows and seminars to promote products and network with industry contacts.
• Utilized creative problem-solving skills to overcome challenges in the sales process.
• Developed and implemented product marketing plans to reach target customers.
• Developed proposals and presentations for key partners.
• Analyzed business processes to identify cost savings and operational efficiencies.
• Evaluated and negotiated contracts to procure favorable financial terms.
• Responsible to Identify opportunities with partners and co-design solutions to unlock these opportunities.
• Analyzed market trends, competitor performance and product strengths.
• Identified sales opportunities by assessing environment and devising and implementing winning strategy.
• Lead strategic engagements with key partners - Brazilian Top brands such as Lança Perfume, Morena Rosa, Iodice, Maria Valentina, GataBakana, Moikana, Dimy in the planning and development of shaping communications strategies and promotional events in large companies in the country that had a significant number of women in their workforce.
• Promotion of fashion shows and events aimed at the female audience, which relied on collaborative partnerships between the store and Brazilian Top brands that made products available on consignment, generating revenue and reducing the risk of stock-outs.
• More than 3000 new clients in 2015 through promotional events.
• Costs of holding the events were covered by partners entrepreneurs in the region who also exhibited their products and services.

• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Improved website visibility through development and implementation of SEO strategies.
• Conducted market research to identify new opportunities and target markets.
• Identify opportunities with partners and co-design solutions to unlock these opportunities.
• Devised content strategy to effectively engage target audiences.
• Planning, development, and implementing the growth and expansion project of the Box Container company, from Container Group.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Continually maintained and improved company's reputation and positive image in markets served.
• Established strategic partnerships with architecture and design offices, in addition to a key partnership with the store network Leroy Merlin in Brazil.
• As a result of the Growth Plan, through the established partnerships, R$ 145,587,670.00 were generated in revenue between 2015 and 2017. Among the highlights, the first shopping center with 100% structure in maritime containers in Brazil, Vila Butantã was the result of a partnership established between Box Container and Architecture Office Todescan Siciliano. The Project cost R$ 12,000,000.00 and had more than 4 thousand square meters of built area, with 47 commercial points divided between stores and restaurants, in addition to a space for cultural events with Food Trucks.
• In February 2016, the Development of the Pepsi Twist Land Project in Partnership with Pepsi Brazil. The first Music Festival with structures all mounted in containers toured Brazil and received great national and international Artists. The event was part of the project to launch and insert the Pepsi Twist Product in the Brazilian market.
• May 2016 - Box container, a company of the container group signs contract with Leroy Merlin Brazil Network – the Expo Casa Box across the entire Leroy Merlin in Brazil network, sold thousands of container homes through the partnership established between Box Container and Leroy Merlin Brazil.
• First Community of container houses built in Brazil through a partnership established between Box Container and the architecture company Clau Arquitetura, designed by architect Camila Mesquita Macedo.

• Planning, development, and lead strategic engagements with key partners.
• Completed in-depth reviews of market conditions and customer preferences before select right partners for a collaborative partnerships.
• Identified appropriate marketing channels and target customers for campaigns.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Implementation of strategic partnerships with more than 160 hotel chains
• Worked closely with in-house design team to develop visuals for content.
• Marketing actions responsible for 100% reduction of expenses in the agency's media, generating brand recognition and an increase of 58% in the number of sales compared to the previous year.
• Onboarded new team members and coached personnel in marketing tasks.
• Wrote engaging and successful marketing, advertising, and website copy.
• CVC received its First National Award “Folha Top of Mind”, given by Folha de São Paulo and Instituto Data Folha.
• The “Rio Quente Resorts”, “Nannai Beach Resort” and “Mazzapori” Hotels, which signed a collaborative partnership with CVC Turismo, were also awarded this year.
• The tourism company was two-time champion in the "Trusted Brands 2011" award, held annually by magazine Seleções Reader's Digest, in partnership with Ibope Inteligência.

Strategic Partnerships

Marketing Strategy

Business Strategy

International Development Planning

Building Business Partnerships

Business Intelligence (BI)

Marketing Growth Strategies

Project Management Fundamentals
Project Feasibility Analysis
Time Management in Projects
Negotiation and Conflict Management
Project Cost Management
Business Strategy
Project Communication Management
Product Development
Quality Management in Projects
Project Risk Management
Interpersonal communication
Business economics
Project procurement management
Leadership and Teamwork
Project Scope Management
Financial Accounting
People Management in Projects