Adimu Colón
Arlington,VA
Summary
Media Executive with over 20 years of culture shifting big ideas scaled across all platforms in media. Expertise in content and event production, content programming, brand building, marketing strategies, networking, contracts, negotiations and forecasting. Champion continual progress for creatives and innovators to reach their full potential. Team-first mindset and belief that collective work and responsibility creates a culture of purpose.
Overview
17
17
years of professional experience
Work History
Signature Voice of R&B Brands, Host
IHeart Media
04.2019 - Current
- Voice and produce imaging for 24 US radio markets including iHeartRadio's app. - #1 streaming radio platform with more than 164 million registered users.
- Lead region to record-breaking ratings and revenue resulting in company profits for the first time in six years.
- Work in matrix management environment with national level managers, operations, production and sales teams across US.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Executive Creative Director
Rare Creative Company
09.2013 - Current
- Develop and executive produce high-impact creative content for the world's best-selling Grammy Award-winning/nominated musicians and film and television entertainers. Manage production of innovative experiential marketing events for brands including leading European luxury automobile companies and international real estate firms.
- Negotiate contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
- Set and administer budgets of projects to make sure they run to deadline and on budget.
- Collaborate with marketing and advertising teams to maintain brand consistency across campaigns.
Head of Content (Consultant)
Alkemiz
04.2021 - 10.2022
- Alkemiz was a startup robust VOD streaming platform powered by blockchain technology where content creators produce, distribute and monetize through their own channel.
- Lead development of 35 new pieces of original content.
- Restructured organizational objectives with company mission and content strategies across all digital channels to facilitate business expansion.
- Oversaw development of company mobile app including design, wireframes, UI and UX in collaboration with overseas development team.
- Lead development and pre-production of a film following the life of an American musician who's revered as the number-one purveyor of an entire genre and soundtrack featuring members of one the most influential hip-hop groups in history.
Programmer, Curator, Host
Audacy
08.2016 - 04.2019
- Created, developed, programmed and curated weekly new music playlists for live broadcast on WPGC and for live stream on Audacy.com.
- Produced all content, interviews and imaging for playlisting.
- Forged and cultivated productive relationships with talent and record labels.
- Developed content roadmapping to drive ratings and revenue.
Program Director, Music Director
Radio One
09.2010 - 01.2015
- Created and defined the vision of station.
- Executive Producer and Creative Director for company marketing campaigns and concert series for three brands including logo design, branding and digital assets.
- Developed and programmed daily playlists and maintained music libraries.
- Created NTR (non-traditional revenue) with on-air and digital content, and event marketing.
- Coordinated budgeting, scheduling and resource allocation to facilitate smooth flow of operations.
Director of Business Development
Alta Vida Group
10.2008 - 12.2013
- Conceptualized and executed ground-breaking 6-month product campaign for six brands within the company portfolio of one of the worlds largest spirits companies. Featured high profile musicians and partnerships across multiple platforms including international publishing, cable TV and radio media companies. Impact increased market share for all six brands, making one brand the market's best-selling in it's category.
- Negotiated, prepared, and signed contracts with clients.
- Established, initiated and optimized business development strategies based on company targets, market data, and budget factors.
- Developed and negotiated digital, print and radio advertising buys.
- Managed fifty-person staff, booked all talent for concerts and special events.
Director of Marketing
Ibiza, LLC
11.2007 - 09.2010
- Developed and implemented successful marketing strategies that drove $32 million in revenue including presidential inaugural events, high profile artist performances and product showcases for global athletic and spirit brands.
- Managed annual marketing budget in excess of $750k.
- Organized and executed robust, creative experiential marketing events.
- Devised dynamic marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Built strong relationships with industry professionals and influencers.
Education
Bachelor of Arts - Mass Communications
Hampton University
Hampton, VASkills
- High Profile Event Planning & Management
- Strategic Planning and Execution
- Content Production
- Content Programming
- Market Research & Competitive Analysis
- Brand Building & Media Placement
- Operations Oversight
- Live Radio and Streaming Broadcasts
- MS Office
- Mastery of Adobe Creative Suite
- Attention to Detail
Additional Information
- Arlington Soccer Association Head Coach (Recreation)
- Arlington Soccer Association Head Coach (ADP)
- 30th NAACP Image Award for Outstanding Children's Program
- 31st NAACP Image Award for Outstanding Children's Program
- United States Department of Labor Excellence in Media Award
- Governor's Official Citation, State of Maryland, Standard of Living Community Awards
- Maryland General Assembly, Official Citation for Service and Philanthropy
- Omega Psi Phi Fraternity, Inc.
Timeline
Head of Content (Consultant)
Alkemiz
04.2021 - 10.2022
Signature Voice of R&B Brands, Host
IHeart Media
04.2019 - Current
Programmer, Curator, Host
Audacy
08.2016 - 04.2019
Executive Creative Director
Rare Creative Company
09.2013 - Current
Program Director, Music Director
Radio One
09.2010 - 01.2015
Director of Business Development
Alta Vida Group
10.2008 - 12.2013
Director of Marketing
Ibiza, LLC
11.2007 - 09.2010
Bachelor of Arts - Mass Communications
Hampton University
Similar Profiles
Jessie M. TrillerJessie M. Triller
Promotions Assistant at iHeart MediaPromotions Assistant at iHeart Media
Josh LoefflerJosh Loeffler
Vice President of Sales at iHeart MediaVice President of Sales at iHeart Media
Nicholas ArmstrongNicholas Armstrong
Executive Producer at IHeart MediaExecutive Producer at IHeart Media