Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Adin Witt

Long Beach

Summary

Motivated and adaptable marketing operations professional with a strong foundation in digital advertising, data-driven campaign execution, and cross-functional collaboration. With hands-on experience in platforms like Salesforce Marketing Cloud, Google Ad Manager, and Looker Studio, I’ve contributed to high-impact ad and email marketing initiatives across both technical and strategic roles. Known for my attention to detail, analytical mindset, and proactive problem-solving, I consistently seek opportunities to expand my skill set and take on new challenges. I thrive in fast-paced environments where I can learn from others, drive process improvements, and play a key role in helping teams operate more efficiently and effectively. Excited to continue growing in roles that blend creativity, data, and strategic ownership.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Associate Campaign Manager

Ziff Davis Tech
08.2024 - Current
  • Manage end-to-end execution of digital advertising campaigns (direct and programmatic), including trafficking display and video ads in alignment with client strategy and key performance indicators (KPIs).
  • Monitor and optimize live campaigns to ensure proper pacing and performance, implementing real-time adjustments to maximize viewability, CTR, VCR, and inventory efficiency while mitigating revenue risk.
  • Work within both the Ad Operations and newly established Data Operations team, contributing to the rebuild of reporting infrastructure and dashboards following a system migration.
  • QA and troubleshoot third-party creative assets, tags, and tracking to ensure flawless campaign launches and minimal discrepancies across platforms.
  • Collaborate cross-functionally with sales, strategy, and external partners to identify and resolve delivery issues and support technical setup for complex ad campaigns and integrations.
  • Develop and maintain dashboards in Looker and Looker Studio to streamline internal reporting, track KPIs, and support leadership visibility into key business initiatives.
  • Regularly present to key stakeholders on site health, campaign performance trends, and emerging delivery issues—providing actionable insights that support strategic planning and cross-team alignment.

Technical Analyst

Silverbullet Data Services
10.2022 - 02.2024
  • Executed and meticulously monitored the distribution of 500+ broadcast and campaign-driven emails, employing first-party data to derive actionable insights for continuous improvement.
  • Leveraged Salesforce Marketing Cloud's Email Studio, Automation Studio, and Journey Builder, complemented by SQL activities, to craft and deploy over 50 personalized, data-driven email campaigns.
  • Collaborated closely with the data team to conduct comprehensive back-end data cleanup, backfills, and testing ensuring data integrity and optimized campaign targeting.
  • Conducted comprehensive A/B testing across multiple campaigns to refine email content, subject lines, and send times, significantly enhancing open rates and engagement.

Education

MBA - Concentration in Management Information Systems

Binghamton University, State University of New York, School of Management
Vestal, NY
05.2022

Bachelor of Arts - Economics

Binghamton University, Harpur College of Arts And Sciences
Vestal, NY
05-2021

Skills

  • Campaign Management
  • Account Management
  • Advertising
  • HTML
  • SQL
  • SEO/SEM
  • UX Design
  • Jira
  • Salesforce
  • Looker Studio

Certification

Certificates: Fundamentals of Digital Marketing, Google Ads Search, Google Ads Display, Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Administrator

Timeline

Associate Campaign Manager

Ziff Davis Tech
08.2024 - Current

Technical Analyst

Silverbullet Data Services
10.2022 - 02.2024

MBA - Concentration in Management Information Systems

Binghamton University, State University of New York, School of Management

Bachelor of Arts - Economics

Binghamton University, Harpur College of Arts And Sciences

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