Aditi Bansal

• Managed the full-cycle recruitment process for technical roles including software engineers, project managers, and IT specialists.
• Collaborated with hiring managers to understand job requirements, develop job descriptions, and create effective sourcing strategies.
• Utilized various sourcing methods including job boards, social media, networking, and employee referrals to identify potential candidates.
• Conducted initial phone screens and in-depth interviews to assess candidate qualifications, skills, and cultural fit.
• Coordinated and scheduled interviews with hiring managers, providing timely feedback to candidates throughout the process.
• Implemented a new applicant tracking system to streamline the interview process and candidate assessments, resulting in faster position fills.
• Maintained and updated the applicant tracking system (ATS) with candidate information, interview notes, and hiring decisions.
• Developed and maintained a pipeline of qualified candidates for future hiring needs.
• Achieved a 30% reduction in time-to-hire by streamlining the recruitment process and implementing best practices.
• Recruited candidates globally (US, LATAM, INDIA).
• Increased the company’s LinkedIn followers by 1,000, reaching a total of 30,000+ through recruiting efforts.

Product Design:

• Solely responsible for the end-to-end design process of new products, from initial concept and prototyping to final production and market launch.
• Conducted extensive user research through surveys and focus groups to gather feedback and insights, leading to product improvements and innovation.

Website and Online Store Management:

• Developed and maintained the company’s website, ensuring a user-friendly interface and seamless navigation.
• Managed the online store optimizing listings, and implementing effective SEO strategies to increase visibility and drive sales.
• Analyzed website and store metrics to identify areas for improvement and implemented changes that enhanced user experience and conversion rates.

Social Media Management:

• Strategically managed social media accounts, creating and scheduling engaging content that resonated with the target audience.
• Grew the number of followers from zero to 8,000 within one year through consistent posting, interactive content, and targeted campaigns.
• Engaged with followers, responded to inquiries, and fostered a community around the brand, enhancing customer loyalty and engagement.

Content Creation:

• Developed creative, brand-aligned content for social media, email newsletters, and promotional materials to boost brand awareness and engagement.
• Utilized storytelling techniques and visual content to highlight product features, benefits, and brand values, attracting new customers and retaining existing ones.

Client Outreach and Marketing:

• Conducted and developed new client outreach initiatives through social media marketing, email campaigns, and participation in trade shows across California.
• Built and maintained a robust network of clients and industry contacts, driving business growth and expanding market reach.

Customer and Stockist Relations:

• Maintained strong relationships with customers and stockists, ensuring high levels of satisfaction through excellent service and support.
• Promptly addressed and resolved customer complaints or issues, leading to enhanced customer satisfaction and loyalty.
• Implemented feedback mechanisms to continuously improve service quality and product offerings, resulting in long-term retention of stockists.