Aditi Trivedi
New York,NY
Summary
Fashion marketing and PR professional connecting brand storytelling with measurable impact. Experienced in driving visibility and sales through high-energy events, influencer activations, and digital campaigns. Known for translating creative concepts into results-driven brand moments that engage culture, community, and commerce.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Consumer Marketing Intern
Brookwood Companies
New York, New York
03.2025 - Current
- Organized visual and marketing execution for the FFF Trade Show 2025, curating brand-aligned displays that attracted 500+ B2B visitors and generated 30+ client leads.
- Conducted textile and color trend forecasting that guided 3+ new fabric developments, later adopted by the product team.
- Coordinated 25+ luxury sample shipments (Ralph Lauren, Canada Goose) with 100% on-time delivery, ensuring brand consistency across trade show and client presentations.
- Collaborated with R&D and product development to integrate sustainability and innovation into marketing storytelling, improving brand differentiation in B2B channels.
- Produced post-event analysis and engagement reports that informed 2025 product positioning strategy and future marketing initiatives.
PR and Event Marketing Assistant
Ganzy
New York, New York
01.2025 - 05.2025
- Managed 70% of RSVPs and outreach, achieving a 95% turnout of top-tier editors, stylists, and influencers at the brand's exhibition launch.
- Expanded the PR database by over 200 new media contacts.
- Supported the creative direction and rollout of two event campaigns, increasing press mentions by 25% across social media.
- Oversaw guest experience and VIP relations for 150+ attendees, strengthening key partnerships, and reinforcing brand image in the luxury event space.
PR & Social Media Marketing Assistant, NYFW
Global Fashion Collective (GFC)
New York, New York
02.2024 - 02.2025
- Coordinated backstage influencer relations for 8 international designers, extending post-show reach by 30%.
- Created and distributed live event content that boosted social engagement by 10% and enhanced audience retention across digital channels.
- Managed VIP seating and guest logistics for over 100 attendees, ensuring a consistent brand tone and hospitality standards.
- Partnered with creative teams to produce cross-platform brand storytelling, supporting three NYFW seasons with a cohesive communication strategy.
Retail Sales and Merchandising Associate
Macy's
Tempe, Arizona
04.2024 - 08.2024
- Increased customer satisfaction by 25% by providing exceptional service in merchandising and inventory management.
- Coordinated with CRM, improved store visuals, promoted loyalty programs, and increased customer engagement and sales.
- Liaised with department managers and marketing teams to align sales strategies with promotional goals.
- Assisted in visual merchandising to enhance product presentation by 40%.
Brand Manager- Clinique
Dillard's
Tempe, Arizona
05.2023 - 11.2023
- Surpassed quarterly targets by 15%, generating over $15K in incremental sales through personalized beauty consultations and client follow-ups.
- Delivered over $25K in monthly luxury consultations, ranking in the top three associates for regional performance.
- Improved brand loyalty by 30% by storytelling-led product education and curated experiences.
- Designed visual displays aligned with campaign aesthetics, increasing product engagement and in-store traffic by 20%.
- Mentored and trained 5+ associates on brand voice, client experience, and cross-selling strategies.
Creative Marketing Intern
Anuj Bhutani
Delhi , Delhi, India
05.2022 - 10.2022
- Supported content production for a sustainable collection campaign, driving a 15% rise in digital engagement, and securing 10+ leads from eco-conscious retailers.
- Assisted with brand storytelling and lookbook design that were featured in two trade presentations, reinforcing the label’s sustainable positioning.
Education
MPS - Fashion Management
Parsons School of Design
New York, NY08-2025
Bachelor of Arts - Fashion Designing
Unitedworld Institute of Design
India 06-2023
Skills
- Trend forecasting
- Brand management
- Customer engagement
- Cross-functional collaboration
- Client relationship management
- Event coordination
- Market & Sales Analysis
- Visual Merchandising
- Inventory & Stock Management
Resident of United States of America - GreenCard Holder
Legally authorized to work in the USA
Technical Skills
Adobe Creative Suite / Microsoft Office / WGSN / Hubspot / Tableau / CaptureOne / Figma
Affiliations
- Culture Events Co-Head- Leading the Cultural events team at Parsons School of Design
Accomplishments
- 2023- Best Collection For Creative Innovation- UID-University, India
Certification
- Inside LVMH Certificate 2025- Creation & Branding, Retail & Client Experience
- IP Holder ("Takhth"(2022)- Aditi Hemal Trivedi- IPN00344529)
Timeline
Consumer Marketing Intern
Brookwood Companies
03.2025 - Current
PR and Event Marketing Assistant
Ganzy
01.2025 - 05.2025
Retail Sales and Merchandising Associate
Macy's
04.2024 - 08.2024
PR & Social Media Marketing Assistant, NYFW
Global Fashion Collective (GFC)
02.2024 - 02.2025
Brand Manager- Clinique
Dillard's
05.2023 - 11.2023
Creative Marketing Intern
Anuj Bhutani
05.2022 - 10.2022
MPS - Fashion Management
Parsons School of Design
Bachelor of Arts - Fashion Designing
Unitedworld Institute of Design