Overview
Work History
Education
Skills
Timeline
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Aditi Verma

Gotha,Florida

Overview

20
20
years of professional experience

Work History

VP of Revenue Management

North View Hotel Group, LLC
01.2011 - 04.2024
  • Provided Revenue Management Pricing, Sales, Digital Marketing and Distribution strategy guidance for a portfolio of Branded and and Independent destination resorts with residences
  • Led Revenue Optimization meetings to review and optimize Revenue Management, Digital Marketing, Sales and Distribution performance
  • Evaluate and Develop all RM systems, proprietary strategy tools and training to maximize overall hotel profitability
  • Developed and implemented Budgeting and forecasting tools to create and present the Annual Operating Plans to Ownership and Partners
  • Analyzed market intelligence, brand reports and created KPIs in order to maximize revenue opportunities
  • Integral part of Sales and Marketing, IT and Revenue Management transitions during acquisition of fourteen hotels since 2011
  • Manage, develop, and mentor Property RM teams by continuously monitoring/reviewing forecasts, yielding decisions, and other KPIs.
  • Created Revenue maximization tools to evaluate business opportunities to optimize Total Resort RevPAR
  • Implemented NAVIS a reservations sales software and increased conversion from 35% to 59%
  • Manage and optimize the performance of the Central Reservations team that booked 50% Leisure revenue and over $1M in incremental ancillary revenues
  • Responsible for evaluating and negotiating contracts for various Revenue Management and Sales & Marketing tools
  • Drive property marketing initiatives including brand management, website development, and effective strategic partnerships along with the marketing team
  • Develop and create 5-year strategic plans for long term growth by segment.

DIRECTOR OF REVENUE MANAGEMENT

Hawks Cay Resort
03.2010 - 12.2010
  • Worked with GM and DOSM to formulate strategies to increase both Group and Transient business
  • Created Monthly and Daily Pace tools to measure year-over-year performance by segment, price optimization and maximizing yield decisions
  • Increased RevPAR by 14% from July through December 2010
  • Developed tools and processes to minimize wholesale adjustments which led to $800k in annualized savings
  • Created Incentive plan to influence and measure Key behaviors in Transient Sales team and Front office team that drove over $500k in annualized revenue in 2010
  • Created business intelligence tools to understand customer behavior by season and developed brand positioning documents that helped implement promotions and packages
  • Created all revenue forecasts/budget documents including 18-day, 30-60-90 forecast and maintain forecast accuracy +-3%.

DIRECTOR OF REVENUE MANAGEMENT

Gaylord Palms Resort & Convention Center
06.2004 - 03.2010
  • Developed and led hotel’s annual budget, long-range financial and strategic plans and monthly forecasting process
  • Collaborate with GM and VP of Sales & Marketing to formulate and implement the most effective revenue management strategies for both group and transient business
  • Analyzed Special events performance and made pricing and yielding changes and increased revenues by 25% year-over-year
  • Created incentive programs by partnering with Reservations and Front office that helped produce $1M incremental revenue
  • Created benchmarking tools by analyzing ratio of rooms to function space utilized, desired segmentation mix, STR reports and devised strategies for space optimization and revenue maximization
  • Developed booking pace reports and created strategies to fill distressed demand periods
  • Supported financial analysis of Hotel Operations to ensure cost effectiveness and increase efficiencies.

SENIOR FINANCIAL ANALYST

Gaylord Palms Resort & Convention Center
04.2006 - 12.2006
  • Participated and supported annual budgeting, monthly forecasting process and developed resort’s long-range financial plan
  • Analyzed Housekeeping labor model and implemented credit system that saved $2M in annualized labor costs
  • Created performance reports for various revenue generating departments to measure effectiveness.

FINANCIAL ANALYST

Gaylord Palms Resort & Convention Center
04.2005 - 03.2006
  • Developed and implemented Excel based budgeting models to ensure a smooth budgeting process throughout the hotel
  • Worked with department leaders in compiling the revenue and expense forecast for the rest of the year
  • Analyzed costs against budget and forecast, and prepared departmental monthly accuracy reports
  • Trained department managers on how to better utilize financial planning tools and processes; such as expense forecasting, checkbooks etc
  • Assisted with financial planning and review process for assigned departments including budget preparation, operating reviews and financial packages for presentations.

Education

MBA -

Rollins College, Crummer Graduate School of Business

Diploma in Statistics -

Panjab University, India

BS in Physics -

St. Stephen’s College, India

Skills

  • Strategic Planning
  • Operations Management
  • Financial Analysis & Modelling
  • Leadership and Team Management
  • Data Mining & Analytics
  • Negotiation and Contract Management
  • Technology Proficiency
  • Project Management
  • Cross-functional Collaboration
  • Systems & Brands: Synxis, Travelclick, Revinate CRM, NAVIS,Springer Miller, Opera, Micros, Delphi, Real Time Accounting Software, Datavision, Power BI, Proprietary sales and revenue management tools by Marriott and IHG

Timeline

VP of Revenue Management

North View Hotel Group, LLC
01.2011 - 04.2024

DIRECTOR OF REVENUE MANAGEMENT

Hawks Cay Resort
03.2010 - 12.2010

SENIOR FINANCIAL ANALYST

Gaylord Palms Resort & Convention Center
04.2006 - 12.2006

FINANCIAL ANALYST

Gaylord Palms Resort & Convention Center
04.2005 - 03.2006

DIRECTOR OF REVENUE MANAGEMENT

Gaylord Palms Resort & Convention Center
06.2004 - 03.2010

MBA -

Rollins College, Crummer Graduate School of Business

Diploma in Statistics -

Panjab University, India

BS in Physics -

St. Stephen’s College, India

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