Aditya Satish Thakur
Los Angeles,California
Summary
Technically sophisticated Analytics professional with a proven record of designing and creating business-defining analytical strategies focused on understanding and optimizing user behavior to drive business objectives. Possesses a broad array of skills in assessing, framing, modeling, and synthesizing complex data to deliver comprehensive insights that enhance user acquisition, engagement, and retention. Adept at collaborating with cross-functional teams to identify opportunities, trends, and emerging themes that inform user-focused initiatives and strategic business decisions. Skilled in devising and executing rigorous quantitative methodologies for marketing and growth testing, ensuring a data-driven approach to strategy.
Overview
7
7
years of professional experience
4039
4039
years of post-secondary education
2
2
Certifications
Work History
Data Scientist, Strategy
Avenue I Media
02.2024 - 04.2025
- Lead the strategic application of analytics to drive company growth and efficiency
- Architect and implement advanced modeling techniques and data strategies that significantly enhance decision-making processes and business performance
- Direct a team of analysts and data scientists deploying cutting-edge tools and methodologies to analyze trends, optimize operations, and predict future outcomes
- Built interpretable ML models and automated real-time diagnostics to detect underperformance mid-flight, triggering optimizations that drove an 18% ROI uplift across paid channels
- Led a team of analysts to produce actionable insights via BI dashboards, keyword audits, and traffic segmentation—driving measurable improvements in ROAS through targeted performance optimization
- Drove testing infrastructure at scale, integrating A/B and multivariate testing with causal impact analysis, resulting in a 7% sustained lift in revenue per visitor
- Modernized legacy reporting workflows by integrating AI-based forecasting into dashboards, cutting report prep time in half and enabling near-real-time insight delivery
Data Scientist
OnPoint Global
01.2019 - 01.2024
- Orchestrate analytical modeling and testing designs crafting insights, strategies, and emerging trends, enhancing marketing campaign performance
- Oversee monitoring, diagnostics and performance of campaigns delivering data-driven improvements
- Employ data mining and large database manipulations to guide quantitative testing methods
- Collaborate with cross-functional internal partners steering project planning, prioritization, and completion
- Deployed production-grade ML models for click prediction, bid optimization, and lookalike traffic segmentation—driving a measurable drop in acquisition costs
- Engineered monitoring pipelines and campaign diagnostics, surfacing underperforming inventory and improving CTR by 6% across paid channels
- Applied causal inference and media mix modeling to optimize multi-platform spend (Google, Meta, Bing), driving a 40% increase in marketing ROI
- Collaborated with cross-functional teams to define campaign KPIs and align analytics roadmaps with product and media strategies
BI Analyst Intern
Avenue I Media
02.2018 - 08.2018
- Created dashboards and predictive models analyzing customer and sales data emanating from conducting deep dives
- Managed marketing campaigns guiding market growth and operations strategies capturing insightful analytical revelations buttressing cross-functional goals
- Envisioned and designed Stored Procedures, Ad-hoc queries and functions increasing reporting efficiencies
- Supported Media buying and Ad Ops teams by building data pipelines and dashboards that surfaced actionable insights, contributing to a 12% lift in campaign-driven revenue
- Analyzed conversion funnels and digital behavior metrics to uncover user friction points, leading to a 25% improvement in engagement and KPI performance across key touchpoints
Education
Doctoral Certificate - Business Intelligence
Westcliff University
IrvineMaster of Science - Information Technology & Management
The University of Texas at Dallas
Bachelor of Engineering - Computer Science
University of Mumbai
Skills
Python
- SQL
- Statistical Modeling
- R Studio
- PySpark
- SAS
- Machine Learning
- AI
- TensorFlow
- PyTorch
- scikit-learn
- Tableau
- Power BI
- Adobe Analytics
- Google Analytics
- Sigma
- Snowflake
- AWS
- Alteryx
- Big Data Technologies
- ELK Stack
- A/B Testing
- Experimentation Platforms
- AdTech Platforms
- JIRA
- Git
- Google Suite
- Microsoft Office Suite
- Clickflare
Certifications And Projects
SAS Certified Data Analyst, SAS Certified Marketing Analyst, SQL for Data Reporting and Analysis, Customer Analytics in Python, Data Mining and BI using SAS, Conducted literature review on balancing AI automation with human oversight in digital advertising (Westcliff, 2024), Analyzed economic impact of programmatic platforms on media ecosystems (Westcliff, 2023), Built classification models (logit, KNN, SVM, RF, Bayesian) for customer segmentation and behavior prediction (UT Dallas, 2018)
Technical Proficiencies
Python, SQL, Statistical Modeling, R Studio, PySpark, SAS, Machine Learning & AI (TensorFlow, PyTorch, scikit-learn), Tableau, Power BI, Adobe Analytics, Google Analytics, Sigma, Snowflake, AWS, Alteryx, Big Data Technologies, ELK Stack, A/B Testing & Experimentation Platforms, AdTech Platforms (Google, Bing, Facebook), JIRA, Git, Google Suite, Microsoft Office Suite, Clickflare
Certification
CPM - Certified Professional Manager
Timeline
Data Scientist, Strategy
Avenue I Media
02.2024 - 04.2025
Data Scientist
OnPoint Global
01.2019 - 01.2024
BI Analyst Intern
Avenue I Media
02.2018 - 08.2018
Master of Science - Information Technology & Management
The University of Texas at Dallas
Doctoral Certificate - Business Intelligence
Westcliff University
Bachelor of Engineering - Computer Science
University of Mumbai
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