ADIVITYA SHARMA
Mumbai,India
Summary
Results-driven professional with expertise in ecommerce and strategic account management. Demonstrated success in driving revenue growth through AI-driven data analytics, optimizing profitability, and fostering high-impact partnerships across diverse industries.
Overview
12
12
years of professional experience
Work History
Senior Manager
Wipro Consumer Care and Lighting
Mumbai, Maharashtra
08.2021 - Current
- Spearheaded end-to-end management of Wipro's e-commerce portfolio, driving sustained revenue growth, market share expansion, and alignment with client business objectives.
- Managed full Profit & Loss accountability, optimizing costs, improving margins, and ensuring consistent financial performance through data-driven decision-making.
- Cultivated strategic relationships with e-commerce platforms as primary contact for negotiations, escalations, and planning.
- Led cross-functional collaboration with Marketing, Supply Chain, Finance, and Category teams to deliver synchronized go-to-market strategies and accelerate portfolio expansion.
- Leveraged AI models for marketing optimization and sales forecasting, enabling accurate demand planning, sharper promotional targeting, and improved decision-making.
- Designed performance-driven promotional campaigns and brand initiatives, enhancing product visibility, ROI, and consumer engagement across digital platforms.
- Formulated service-level strategies to ensure timely fulfillment, inventory accuracy, and seamless supply chain coordination, boosting customer satisfaction.
- Anticipated and resolved operational challenges, implemented corrective actions, and safeguarded business continuity across critical accounts.
Manager
Wipro Consumer Care & Lighting
Bengaluru, Karnataka
08.2019 - 07.2021
Vendor Manager
Cloudtail India Pvt. Ltd.
Bangalore, Karnataka
05.2016 - 07.2019
- Managed vendor relations, including selection, onboarding, and negotiation, to enhance product diversity and responsiveness to market demands.
- Developed data-backed growth plans with clearly defined KPIs and risk mitigation strategies to support business expansion and long-term objectives.
- Partnered with the Marketplace Team to enhance product visibility, optimize digital shelf performance, and ensure effective participation in high-impact marketing campaigns.
- Spearheaded continuous improvement initiatives and introduced automation solutions to streamline operations, enabling scalability and operational agility.
- Identified and implemented cost-saving opportunities and operational enhancements, contributing to improved margins and sustainable business practices.
- Facilitated seamless communication between fulfillment centers, vendors, and internal supply chain teams to ensure operational alignment and service excellence.
- Implemented strategies to improve in-stock availability, inventory turnover rates, and end-to-end supply chain performance.
Sales Officer
Philips India, Ltd.
Kolhapur, Maharashtra
07.2015 - 05.2016
- Oversaw sales operations across 6 districts in Maharashtra and Goa, enhancing market penetration through demand planning, display compliance, and territory performance tracking.
- Resolved channel conflicts, implemented subdealer incentive schemes, and led distributor capability-building initiatives to enhance sellthrough and market coverage.
- Conducted in-depth market research to identify untapped distribution opportunities, optimizing product placement and expanding channel presence.
- Analyzed demographic data and buying patterns to customize distribution strategies, aligning product availability with localized consumer preferences.
Area Sales Manager
Whirlpool of India, Ltd.
05.2014 - 06.2015
- Led a team of RSOs, DSOs, and REs to strengthen brand presence and proactively counter competitive actions through tailored go-to-market strategies.
- Negotiated contracts and commercial terms with channel partners to drive mutual profitability and long-term distribution alignment.
- Managed primary sales across distributors, direct dealers, and brand shops, aligning branding initiatives with trade partner needs to drive effective execution.
- Tracked sales performance and distribution KPIs, providing actionable insights and updates to management on market dynamics and growth opportunities.
Education
Leadership With AI -
Indian School of Business (ISB)
Hyderabad07-2025
MBA - Marketing Management
Narsee Monjee Institute of Management Studies (NMIMS)
Mumbai04-2014
Bachelor of Science - Petroleum Engineering
University of Petroleum And Energy Studies (UPES)
Dehradun06-2011
Skills
- E-commerce platform management
- Digital marketing
- Performance marketing techniques
- AI-Driven Data Analytics
- Business intelligence tools
- Advanced Microsoft Excel
- Inventory management systems
Personal Information
- Date of Birth: 05/03/88
- Gender: Male
Languages
English
Full Professional
Hindi
Native/ Bilingual
Punjabi
Professional
Timeline
Senior Manager
Wipro Consumer Care and Lighting
08.2021 - Current
Manager
Wipro Consumer Care & Lighting
08.2019 - 07.2021
Vendor Manager
Cloudtail India Pvt. Ltd.
05.2016 - 07.2019
Sales Officer
Philips India, Ltd.
07.2015 - 05.2016
Area Sales Manager
Whirlpool of India, Ltd.
05.2014 - 06.2015
Leadership With AI -
Indian School of Business (ISB)
MBA - Marketing Management
Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Science - Petroleum Engineering
University of Petroleum And Energy Studies (UPES)