Adolfo Betancourt III
San Antonio,TX
Summary
Accomplished Area Sales Manager with a progressive career and significant achievements in a sales driven environment. Offering diverse experience across sales, team management, operations, coaching, production scheduling, and procurement. Adept in project development and relationship building, expertise in budgeting and talent development, contributing to substantial revenue increases and team expansion. Skilled in strategic selling and building loyal, long-term relationships with customers to drive growth and recurring revenue. Proven success in leadership, operational excellence and organizational development.
Overview
13
13
years of professional experience
Work History
Area Sales Manager
Southern Glazer's Wine & Sprits
05.2023 - Current
- Built a high-performance sales team through diligent recruitment of top talent, strategic allocation of resources, and effective performance management.
- Led sales region to increase sales and boost team morale.
- Reached 12% sales growth in Moet Hennessy Wine resulting in $850k in revenue.
- Grew Diageo Spirits case volume by 5.4% in 2024 to reach 60,256 cases.
On Premise Sales Consultant
Southern Glazer's Wine & Sprits
05.2021 - 05.2023
- Consulted with a route territory of customers, boosted sales, attained monthly sales goals and increased distribution while satisfying customer needs.
- Awarded Central Texas Sales Consultant of the Month - May 2022
- Surpassed Net Dollar Annual Growth Goal by $180k (26.50%).
- Exceeded New Product Placements Goal to 270 new placements and increased annual volume by 42%.
Territory Sales Manager
Intelligent Products
07.2020 - 05.2021
- New business development within new territory, maximizing sales volume growth consistent with overall business profit margin performance while emphasizing product lines as a competitive value-added advantage to customers.
- Leveraged market knowledge to capitalize on emerging opportunities and maintain consistent growth rate at 30% or higher.
- Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.
On Premise Wine Sales Representative
Republic National Distributing Company
07.2018 - 04.2020
- Utilized various sales techniques to develop relationships with customers and drive sales.
- Interacted with problematic accounts, helping to build lasting rapport and boosting revenue opportunities.
- Increased profits by 11.09% through generating and maintaining relationships with 121 accounts and effectively selling new products.
- Upsold and closed customer sales by driving product benefits around client needs and increased wine cases sold from 11,900 to 12,960 in 2019.
Food and Beverage Operations Manager
Omni Hotels & Resorts
01.2018 - 07.2018
- Trained staff on proper beverage protocol, upselling, as well as safety regulations and productivity strategies.
- Protected business, team members and customers by monitoring alcohol consumption and keeping operation in line with legal service requirements.
- Managed ingredients and beverage product use by assessing availability, customer traffic and popularity of items resulting in 13% waste reduction.
- Increased beverage sales by 12% through banquet events, dinners, and happy hours.
Talent Development Manager
La Cantera Resort & Spa
05.2016 - 01.2018
- Introduced New Associates to the hotel through 2 week on-boarding program
- Increased retention of Hotel Associates by 21% and helped create and establish over 100 new positions.
- Created new orientation manual including over 80 pages of Hotel history, maps, outlets, benefits, and general knowledge to prepare new Associates.
- Created a ”Standard Checklist” for every Department Manager to review and complete to ensure new Associate satisfaction and preparedness.
- Organized and launched a Career Fair to help recruit on site with over 200 new applicants.
Athletic Director
IDEA Public Schools
05.2015 - 05.2016
- Recruited and interviewed individuals for coaching jobs and other athletic department staff positions.
- Wrote and received a $25,000 grant for sports equipment, athletic resources, and exercise equipment.
- Founded and coordinated 9 new sports for boys and girls, including: schedules, coaches, and practice facilities.
Middle School Teacher
IDEA Public Schools
08.2012 - 05.2015
- Assessed student comprehension through regular quizzes, tests and assignments.
- Instructed more than 120 middle school students through lectures, discussions, group activities and demonstrations.
- Arranged materials and instructional plans to implement immersive activities delving into World History/Earth Science concepts.
- Assessed submitted class assignments, determined grades and reviewed work with struggling students to boost success chance.
Education
Bachelor of Arts - Sociology
The University of Texas At Brownsville And Texas Southmost College
Brownsville, TX12.2009
Skills
- Cost analysis and savings
- Project development and management
- Budgeting and forecasting
- Relationship Development
- Talent Development
- Goals and performance
- Sales Closing
Timeline
Area Sales Manager
Southern Glazer's Wine & Sprits
05.2023 - Current
On Premise Sales Consultant
Southern Glazer's Wine & Sprits
05.2021 - 05.2023
Territory Sales Manager
Intelligent Products
07.2020 - 05.2021
On Premise Wine Sales Representative
Republic National Distributing Company
07.2018 - 04.2020
Food and Beverage Operations Manager
Omni Hotels & Resorts
01.2018 - 07.2018
Talent Development Manager
La Cantera Resort & Spa
05.2016 - 01.2018
Athletic Director
IDEA Public Schools
05.2015 - 05.2016
Middle School Teacher
IDEA Public Schools
08.2012 - 05.2015
Bachelor of Arts - Sociology
The University of Texas At Brownsville And Texas Southmost College
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