Adrea Headrick
Dallas
Summary
Results-driven Client Solutions Director with a proven track record in business development and client relationship management. Expertise in cultivating partnerships and aligning marketing initiatives to drive substantial revenue growth.
Overview
18
18
years of professional experience
Work History
Client Solutions Director
Locality
Dallas
04.2025 - Current
- Cultivated new business opportunities in 2025 through sustained engagement with prospects.
Secured $88k in new business by selling a customized sports package to Texas auto group.
Facilitated collaboration among streaming teams to tailor solutions that met client needs. - Leveraged client relationships to sell a statewide package, including a renewable YouTube sponsorship.
- Managed a $10 million list across over 20 markets through strong relationships with stations and agencies.
Customer Success Manager
Locality
Dallas
10.2010 - 03.2025
- Aligned marketing campaigns with sales objectives through collaboration with marketing teams.
Developed multi-year sponsorship package for station group and auto dealer based on client interests.
Leveraged industry knowledge and client relationships to generate approximately $500K in new business. - Cultivated strong relationships with clients to ensure satisfaction and retention.
- Collaborated with cross-functional teams to enhance product offerings and services.
- Trained and mentored new team members to promote productivity, accuracy, and friendly customer service.
- Organized community events at non-profits to foster team unity and support local causes.
Local Sales Assistant
CBS TV Stations KTXA/KTVT
Dallas
05.2008 - 10.2010
- Prepared promotional materials and client presentations to support sales team objectives.
- Acquired comprehensive skills and knowledge across various functions of a TV station.
- Gained firsthand experience in both sales and newsroom operations prior to joining national team at Locality.
Education
Bachelor of Arts - Communications
Texas A&M University
College Station, TX05-2008
University of Kansas
Lawrence, KSSkills
- Business development
- Strategic partnerships
- Client relationship management
- Marketing alignment
- AI content creation
- Effective communication
- Problem solving
- Team mentoring
- Cold calling
Affiliations
Texas Ride to End Alzheimer's Planning Committee
Timeline
Client Solutions Director
Locality
04.2025 - Current
Customer Success Manager
Locality
10.2010 - 03.2025
Local Sales Assistant
CBS TV Stations KTXA/KTVT
05.2008 - 10.2010
Bachelor of Arts - Communications
Texas A&M University
University of Kansas