Adria Abeyta
Denver,CO
Summary
Highly organized and accomplished Sales Professional well-versed in monitoring market conditions and industry changes to promote technology solution and options to customers. Gifted in building connections, demonstrating products and maintaining consistent sales. Persuasive negotiator with forward-thinking and performance-oriented nature.
Overview
23
23
years of professional experience
Work History
VP of Sales
UBEO Business Services
08.2021 - Current
- Increased company revenue by implementing strategic sales plans and targeting key market segments.
- Developed strong relationships with clients for long-term partnerships and increased customer retention.
- Managed sales teams effectively, providing clear goals and performance feedback to drive success.
- Launched new products successfully, leading cross-functional teams to ensure seamless execution from inception to market introduction.
- Negotiated high-value contracts with clients, ensuring a win-win situation for both parties while maximizing profitability.
- Mentored junior sales team members, fostering a positive learning environment for professional growth and skill development.
- Championed company culture initiatives, fostering a high-performing and motivated sales team that consistently exceeded targets.
Channel Business Manager
Xerox- Dealer Channel
04.2019 - 08.2021
- Enhanced channel partner relationships by conducting regular business reviews and implementing strategic initiatives.
- Developed and executed channel marketing programs for increased brand visibility and revenue growth.
- Established new partnerships with key industry players, expanding market reach and sales opportunities.
- Managed a portfolio of channel partners, ensuring their success through consistent support and communication.
- Implemented comprehensive training programs for channel partners, enhancing product knowledge and sales capabilities.
- Collaborated with internal stakeholders to develop competitive pricing structures tailored to specific markets and customer segments.
- Managed 20 partners across 6 states
- Articulated value proposition to assigned territory partners to maintain and increase share of partner business.
Division Sales Manager
All Copy Products
01.2017 - 04.2019
- Analyzed industry trends to identify new sales opportunities and stay ahead of competition.
- Define and implement MPS & IT methodology, assessment criteria.
- Assessed and implemented cost control software (papercut, uniFLOW).
- Developed strong relationships with key clients to enhance customer satisfaction and drive revenue growth.
- Increased division sales by implementing strategic sales plans and collaborating with team members.
- Generated new business leads through targeted prospecting efforts, resulting in increased market share.
- Managed a high-performing sales team, providing ongoing coaching and professional development opportunities.
- Streamlined sales processes by identifying inefficiencies and implementing best practices for improvement.
- Managed vendor relations with our partners, Konica, Canon, Sharp & Toshiba.
Regional Business Development Manager- Technology/ MPS
Staples Technology Solutions
01.2015 - 01.2017
- Multi-state territory CO, NE, WY, NM, TX, OK, MO & IA
Manage a 70-million-dollar monthly portfolio, major and national accounts
- Developed account strategies towards new Logo
Developed account strategies to grown existing client portfolio
- Consultative selling and negotiating with Senior Executives
Strong contract and bid/ RFP's negations
- Build strategic partnerships with our partner programs (Xerox, HP, Brother, etc.)
- Define and implemented Staples methodology
- Strong Financial acumen and problem-solving skills to achieve the right price to win
Major Account Executive-MPS & IT Solutions
Lewan & Associates-GIS Xerox/ XBS
01.2001 - 01.2014
- Exceeded sales targets through effective account management and strategic negotiation tactics.
- Delivered presentations to C-level executives, effectively communicating the value of product offerings and services.
- Maximized account profitability by upselling additional products or services based on customer needs analysis.
- Responsible for professional presentations that include, maps, costing, usage patterns, content management, IT solutions and professional services; as related to MPS and hardware opportunities
- Retention and expansion of current client portfolio Managed and grew account base focused on Local Government, Education K-12 and Higher Ed.
Education
Associates of Nursing -
Denver School of Nursing
Skills
- Sales Pipeline Management
- CRM proficiency
- Territory Management
- Sales Training
- Sales Presentations
- Revenue Growth
- Negotiation expertise
- Sales process optimization
Websites
References
Reference upon request
Timeline
VP of Sales
UBEO Business Services
08.2021 - Current
Channel Business Manager
Xerox- Dealer Channel
04.2019 - 08.2021
Division Sales Manager
All Copy Products
01.2017 - 04.2019
Regional Business Development Manager- Technology/ MPS
Staples Technology Solutions
01.2015 - 01.2017
Major Account Executive-MPS & IT Solutions
Lewan & Associates-GIS Xerox/ XBS
01.2001 - 01.2014
Associates of Nursing -
Denver School of Nursing
Similar Profiles
Baldomero GonzalezBaldomero Gonzalez
Public Sector Manager at UBEO Business Services Dba Core Business SolutionsPublic Sector Manager at UBEO Business Services Dba Core Business Solutions
Daniel JonesDaniel Jones
Warehouse Manager at UBEO Business ServicesWarehouse Manager at UBEO Business Services
THOMAS RAMSEURTHOMAS RAMSEUR
DATABASE ADMINISTRATOR at ubeo Business ServicesDATABASE ADMINISTRATOR at ubeo Business Services
Rueben VargasRueben Vargas
Field Service Technician at Liquid Enviromental SolutionsField Service Technician at Liquid Enviromental Solutions
Isaiah MieraIsaiah Miera
Highway Maintenance Worker at CDOTHighway Maintenance Worker at CDOT