ADRIAN CABRAL
Kailua-Kona,HI
Summary
A dependable, detail-orientated individual with strong organizational skills and experience in Merchandising, Sales and Delivery and Geo Box delivery and Warehouse. Knowledge of Microsoft applications, Excel, Word, Power Point and Outlook. Proficient in using the Savvy, Manager Briefcase, Sales Route Console. Certified in the P.R.E.M.I.E.R. service process, and P.E.P.S.I. selling process, F. E.T., S.T.E.P. and The power of numbers. Familiar with forecasting application Profit Max, Deal, and KRONOS payroll systems.
Overview
26
26
years of professional experience
Work History
Unit General Manager
Pepsi Beverages North America
Kailua Kona, Hawaii
11.2018 - Current
- Kailua Kona
- Responsible for daily operations, which includes customer service, sales, trade execution, delivery, marketing equipment and warehouse operations.
- Interviewing, on-boarding and training of all new hires for the merchandising and sales department.
- Trains and certifies merchandisers and CR’s in the P.E.P.S.I and P.R.E.M.I.E.R. process
- Coaches and leads the merchandisers and CR's to sell, execute displays and merchandise to Pepsi standards.
- Builds and maintains strategic relationships with customers to drive customer satisfaction.
- Executes local and national marketplace initiatives and promotions to build, develop and maximize brand performance.
- Coaches and leads overall warehouse operations, forecasting product availability, warehouse productivity, period end inventory while managing warehouse labor costs.
- Coaches and leads overall Geo Box delivery operations.
- Keeps accurate inventory of all tools and supplies to ensure that the merchandisers and CR's have the tools needed to service customers.
- Communicates volume plan targets by route to ensure that each CR is trending to meet or exceed targets. Creates an action plan to resolve the situation if CR is not meeting or exceeding targets.
- Generates a winning merchandising daily schedule by forecasting according to volume.
- Uses the Savvy app to make sure that we meet all customer service expectations.
- Manages merchandisers schedules daily by adjusting service levels, according to daily volume case count to ensure productivity.
- Thinks and reacts quickly by re-routing merchandisers when unforeseen situations arise.
- Participates in sales re-routes.
- Organizes, coordinates and facilitates weekly merchandising and sales team meetings to communicate upcoming service expectations, account specific promotions to be executed at store level, sales priority focus, executional framework for the period, upcoming Pepsi Beverages Company events, safety training & prevention, reward/recognition, business results, and open forum.
- Tracks and summarizes all productivity sales reports to determine where support is needed and creates an action plan to resolve any situation.
- Conducts route rides with merchandisers and CR’s to offer support by praising strengths, and positive coaching for opportunities.
- Randomly conducts audits at various accounts to evaluate service levels and selling opportunities for continuous improvements.
- Provides constructive feedback to key account managers when opportunities arises in their accounts.
- Communicates to GTM managers on opportunities we may have.
- Accurately keeps track of employee’s attendance, vacation, floating holidays, birthday holiday, leave of absence, sick leave, family medical leave, workmens compensation, temporary disability, short/long term disability.
- Accurately inputs merchandisers hours worked in KRONOS for payroll.
- Tracks and verifies mileage reported by merchandisers and CR's.
- Offers rewards and recognitions to employees that demonstrate outstanding work performance and the PepsiCo way.
- Successfully Completed and Passed:
- P.R.E.M.I.E.R Service training course
- P.E.P.S.I Sales training course
- Supervisory Training
- 2013 Hawaii Workers Compensation & Disability Training
- KRONOS systems training
- Facilitating Effective Training
- Safety Leadership Training
- Territory University 201 Training
- Forklift/Pallet Jack Trained and Certified
Sales District Lead
Pepsi Beverages North America
Aiea , Hawaii
- Oversees 5 Pre-sell Customer Representatives calling on large format stores on Oahu.
- Responsible for interviewing, on-boarding and training of all new hires for the Large format sales department.
- Keeping accurate inventory of all tools and supplies, to ensure that the sales team have the tools needed to service customers.
- Communicates volume plan targets by route and ensure CR is trending to meet or exceed targets, creating an action plan to resolve the situation if CR is trending negatively and communicate to UGM.
- Organizes, coordinates and facilitates sales team meetings weekly to communicate upcoming account specific promotions to be executed at store level, encourage feedback and share how the team plans on executing, communicate sales priority focus, executional framework for the period, upcoming events, safety training & prevention, reward/recognition, business results, and open forum.
- Tracks and summarizes all sales, service excellence matrix, review breakage and out of date reports to determine where support is needed, and creating an action plan to resolve the situation.
- Route rides with CR’s to offer support by praising strengths, and positive coaching for opportunities.
- Randomly conducts audits at various accounts to evaluate service levels for continuous improvement.
- Provides constructive feedback to UGM, merchandising managers, delivery managers regarding opportunities.
- Accurately keeps track of employee’s attendance, vacation, floating holidays, birthday holiday, leave of absence, sick leave, family medical leave, workman’s compensation, temporary disability, short/long term disability.
- Accurately inputs CR hours worked in KRONOS for payroll purposes.
- Tracks and verifies mileage reported by CR's.
- Offers rewards and recognitions to employees that demonstrate outstanding work performance.
- Enforces rules and policies.
Merchandising Manager
Pepsi Beverages Company
Aiea, Hawaii
08.2000 - Current
- Oversees thirty merchandisers on the island of Oahu.
- Interviews, on-boarding and training of all new hires for the merchandising department.
- Keeps accurate inventory of all tools and supplies, to ensure that the merchandisers have the tools needed to service customers.
- Generates a winning schedule daily by forecasting according to volume.
- Uses the MPM (Merchandising Productivity Manager) tool to make sure that we meet all customer service expectations.
- Organizes, coordinates and facilitates merchandising team meetings weekly to communicate upcoming service expectations.
- Communicates account specific promotions to be executed at store level, sales priority focus, executional framework for the period, upcoming Pepsi Beverages Company events, safety training and prevention, reward/recognition, business results, and open forum.
- Tracks and summarizes all productivity reports to determine where support is needed.
- Route rides with merchandisers to offer support by praising strengths and positive coaching for opportunities.
- Randomly conducts audits at various accounts to evaluate service levels for continuous improvement.
- Provides constructive feedback to sales operations manager and territory sales managers regarding customer representative opportunities.
- Manages merchandisers schedules daily by adjusting service levels, according to daily volume case count to ensure productivity.
- Communicates bulk route schedules to merchandisers to ensure their productivity.
- Thinks and reacts quickly by re-routing merchandisers when unforeseen situations arise.
- Accurately keeps track of employee’s attendance, vacation, floating holidays, birthday holiday, leave of absence, sick leave, family medical leave, workmens compensation, temporary disability, short/long term disability.
- Accurately inputs merchandisers hours worked in KRONOS for payroll.
- Tracks and verifies mileage reported by merchandisers.
- Offers rewards and recognitions to employees that demonstrate outstanding work performance.
- Enforces rules and policies.
Education
High School Diploma -
Waianae High School
Skills
- SKILLS AND STRENGTHS
- Meets Deadlines
- Organized
- Supervises Others
- Solves Problems
- Decisive
- Multi Tasking
- Gets Results
- Detail Oriented
- Takes Inventory
- Communicates Verbally
- Written Communication
- Writes Clearly
- Good Attendance
- Team Player
- Punctual
- Takes Pride in Work
- Efficient
- Quick Learner
- Responsible
- Dependable/Reliable
Additional Information
- AWARDS AND CERTIFICATES , PBG Role Model Certificate Large Format Period 1 Top Performer Certificate of Achievement Large Format Period 9 Top Performer Certificate of Achievement 5 Years of Service Certificate and Gift 10 Years of Service Certificate and Gift
Timeline
Unit General Manager
Pepsi Beverages North America
11.2018 - Current
Merchandising Manager
Pepsi Beverages Company
08.2000 - Current
Sales District Lead
Pepsi Beverages North America
High School Diploma -
Waianae High School
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