Adrian Chang
San Francisco,CA
Summary
Senior B2B Marketing Executive with over 20 years of success driving marketing and customer success for high-growth organizations. Accomplished executive with proven expertise across digital marketing, brand, creative, customer success, account management, demand generation, customer marketing and advocacy, strategic program development, and product marketing for data-driven cloud solutions. Success in analyzing market trends, leading digital marketing initiatives, as well as facilitating business strategy for multi-dimensional transformation. Excel at aligning core business, revenue, and growth goals to enhance ROI. Possess excellent verbal and written communication skills with the ability to nurture productive relationships and enhancing team performance in a fast-paced environment.
Overview
21
21
years of professional experience
Work History
VP, Growth & Customer Marketing
Mindtickle
10.2022 - Current
- Redesigned digital marketing strategy, built ABM landing pages and created content to drive inbound marketing through social media, resulting in an average of 32% increase in qualified leads
- Increased company growth through collaboration with sales and marketing departments.
- Directed market expansions to propel business forward, meet changing customer needs.
SENIOR DIRECTOR, Head of Field & Customer Marketing
Mindtickle
12.2021 - 10.2022
- Planned and implemented new marketing strategies for products that generated $5M in pipeline for new and existing customers
- Generated 200% YoY growth in customer engagement via AI-driven digital programs
- Led strategic design and reboot of Mindtickle’s Customer Advisory Board Program
SENIOR DIRECTOR, Customer Marketing & Advocacy
Informatica
03.2021 - 11.2021
- Led the strategic design and implementation of Influitive’s Advocate Hub to incentivize members to continue to share their personal successes among a community of hundreds of thousands
- Set strategic plans and goals to bolster customer awards program and drove 300% increase in submissions
- Revamped customer segmentation to refocus staff and align processes to engage Informatica's most strategic customers
SENIOR DIRECTOR, Web Strategy
Informatica
03.2019 - 03.2021
- Led projects to boost conversion using persona-based experiences across Web using Adobe Experience Cloud and Drift by 15%
- Drove 3X lift in marketing sourced pipeline via chat through testing and AI-driven personalization
- Instituted formal operating procedures for pipeline measurement for inbound lead management resulting in 72% YoY growth for Informatica's Commercial Segment
SENIOR DIRECTOR, B2B Buyer’s Journey
Informatica
02.2018 - 03.2019
- Drove strategic improvements to enhance operational and organizational efficiencies using intent and first-party data
- Directed design and execution of digital transformation initiatives to drive performance, profit optimization and growth opportunities. Results: increased average sales price by 28%, conversion lift increase of 23%, and sped up deal velocity by 9%.
DIRECTOR, Global Campaigns
Oracle
06.2017 - 01.2018
- Monitored and coordinated workflows to optimize resources for Oracle Marketing Cloud customers and prospects across customer marketing, campaign operations, demand generation, community, and web.
- President's Club Award Winner
- Launched digital buyer’s journey flows to improve customer engagement and reduce churn
- Increased inbound lead volume via paid media optimization by 30%
DIRECTOR, Customer Programs & Community
Oracle
09.2014 - 06.2017
- Managed daily operations of Topliners Community and strengthened community membership by 20% YoY
- Led complex migration of community platform post Oracle's acquisition of Eloqua
- Increased customer case studies for customer awards program by 80% YoY from 2016-17
- Winner - 2017 Sirius Decisions Program of the Year (Customer Marketing)
- Winner - 50 Most Influential People in Sales Lead Management (SLMA Association) in 2014
- Conceptualized and implemented programs to improve adoption, increase retention, and boost revenue in partnership with Global Customer Success.
SENIOR PRINCIPAL CONSULTANT
Oracle
12.2013 - 09.2014
- Orchestrated strategic workshops to enable successful mastery of Oracle Eloqua marketing automation solution for new and existing clients
- Led the development and launch of Oracle’s Modern Marketing Maturity Model Assessment framework
- Supported clients with business analysis, documentation, and data modeling.
ACCOUNT DIRECTOR
Oracle
12.2012 - 12.2013
- Successfully enhanced customer satisfaction, platform adoption, and upsells for Eloqua’s strategic accounts
- Winner - 2012 Employee of the Year Award.
- Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
CUSTOMER SUCCESS MANAGER
Eloqua / Oracle
06.2007 - 12.2012
- Recognized with President’s Club Award and Customer Excellence Award in 2010 for ensuring win-win outcomes and mutual success for Eloqua’s Midmarket and Enterprise accounts
- Introduced strategies for maximizing customer satisfaction, prioritized growth in platform adoption, ensured exceptional technical support, and championed customer-oriented policies and procedures.
Inside Client Executive
IBM
01.2006 - 01.2007
Marketing and Sales Operations Specialist
IBM
01.2003 - 01.2006
Education
Bachelor of Arts (Honors) in Economics -
Queen’s University
Skills
- Strategic B2B Marketing & Customer Success
- Customer Program Planning & Implementation
- Global Demand Generation & Campaigns
- Data-driven Decisions / Relationship Management
- Corporate Branding
- Community Management and Strategy
- Sales Account Development & Growth
- Budget Management / Marketing Operations
- Account Based Marketing / Website Strategy
- Team Building, Motivation and Leadership
- Revenue Cycle Management
- Business Development
Professional Development
- Account-Based Marketing (ABM) Fundamentals – ITSMA, 2021
- Revenue Lifecycle Master – Eloqua, 2010
- Global Sales School – IBM, 2007
Timeline
VP, Growth & Customer Marketing
Mindtickle
10.2022 - Current
SENIOR DIRECTOR, Head of Field & Customer Marketing
Mindtickle
12.2021 - 10.2022
SENIOR DIRECTOR, Customer Marketing & Advocacy
Informatica
03.2021 - 11.2021
SENIOR DIRECTOR, Web Strategy
Informatica
03.2019 - 03.2021
SENIOR DIRECTOR, B2B Buyer’s Journey
Informatica
02.2018 - 03.2019
DIRECTOR, Global Campaigns
Oracle
06.2017 - 01.2018
DIRECTOR, Customer Programs & Community
Oracle
09.2014 - 06.2017
SENIOR PRINCIPAL CONSULTANT
Oracle
12.2013 - 09.2014
ACCOUNT DIRECTOR
Oracle
12.2012 - 12.2013
CUSTOMER SUCCESS MANAGER
Eloqua / Oracle
06.2007 - 12.2012
Inside Client Executive
IBM
01.2006 - 01.2007
Marketing and Sales Operations Specialist
IBM
01.2003 - 01.2006
Bachelor of Arts (Honors) in Economics -
Queen’s University