Adrian Diaz-Alejo
Regional Sales Director
Jacksonville,FL
Summary
Experienced Sales Operations Leader | Growth Catalyst | Innovative Strategist Cross-Functional & Ecosystem Expert | FinTech
25+ years of experience in sales, management, and leadership assisting to deliver exceptional results. Led cross-functionally in Southeast & Puerto Rico, exceeded sales targets, trained sales reps, and provided world-class customer service.
A proven track record of achieving 8-figure revenue gains, executing successful business strategies, and creating profitable accounts. Earned President's Club Award twice and have strong expertise in CRM, P&L, and dashboard tools. Fluent in English and Spanish, a pragmatic planner, a creative
visionary, and a confident professional.
Overview
28
28
years of professional experience
Work History
Senior Manager, Regional Sales
Progressive Leasing
09.2019 - 12.2023
- Direct all sales operations in the Southeast Division, adeptly connecting retailers with Progressive Leasing's Lease-to-Own finance technology, culminating in an impressive 6% YoY growth from Q1-Q3 in '23
- Develop and execute performance management processes, including annual performance reviews, improvement plans, and mentorship.
- Enhanced HR tools execution insight in performance management process, annual reviews, improvement, mentorship programs accumulating 14% YoY stretched out divisions.
- Pioneered innovative demand fund initiatives, significantly raising rebates from 1% to a tiered 2% structure, closely linked to performance metrics.
Senior Area Sales Director
Progressive Leasing
12.2013 - 09.2019
- Attained the prestigious President's Club award for outstanding performance within the Southeast Region
- Drove sales and cultivated deep relationships with retailers across South Florida, strategically fostering the adoption of Progressive Leasing's Lease-to-Own finance technology
- Crafted and implemented a comprehensive strategic sales plan that resulted in a staggering 200% over-quota performance in 2017
- Managed a regional team, responsible for 200 retailers, ensuring adherence to corporate processes and promoting rapid growth
- Collaborated with C-suite executives and business proprietors to provide essential resources and tools, instigating substantial sustainable growth.
Director, Store
Sleep Number Corporation
04.2013 - 12.2013
- Delivered remarkable sales performance by effectively managing store operations and fostering high-performance teams
- Led by example, utilizing a structured sales process to provide exceptional customer experiences, aligning product offerings with customer sleep needs
- Introduced a rigorous revenue forecasting model with a 98% accuracy rate, serving as a cornerstone in annual financial and operational planning.
CoBrand Service Specialist
American Express
07.2011 - 03.2013
- Expertly provided global customers with exceptional service through innovative payment solutions, meticulous problem-solving, and nurturing strategic relationships in a fast-paced call center environment
- Consistently delivered exceptional results, enhancing customer satisfaction, operational efficiency, and quality standards.
Manager, Regionals Sales
Mattress Giant Corporation
Miami, FL
1995.11 - 2011.11
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Delivered services to customer locations within specific timeframes.
- Worked flexible hours across night, weekend and holiday shifts.
- Excellent communication skills, both verbal and written.
- Organized and detail-oriented with a strong work ethic.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Exercised leadership capabilities by successfully motivating and inspiring others.
Education
Bachelor of Business Administration, Project Management -
American InterContinental University
Skills
- Executive Leadership and Strategy
- Performance Management and Talent Development
- Financial Planning and Strategic Budgeting
- Business Transformation and Growth
- Strategic Partnership Building
- Sales Strategy and Execution
- Process Compliance and Performance Analysis
- Corporate Governance
- Customer Relationship Management
- Strategic Marketing and Negotiation
- Expense Tracking
- Financial Management
- Business Administration
- Marketing
- Staff Development
- Contract Management
- Workforce Management
- Policy Implementation
- Strategic Planning
- Project Management
- Sales Techniques
- Key Performance Indicators
Affiliations
- Golf Membership
- 4 major Sports fan
- Martial Arts
- Read & Teach
- Toastmasters
Accomplishments
- PAC Award '17 & '23
- Increased sales 63% by developing new GTM initiatives.
- Supervised team of over 150 staff members.
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
"In leadership, wisdom lies in reflection. Contemplate partnerships, scrutinize commitment, and embrace criticism. Listen to diverse voices for emotional insights. Leadership turns dreams into reality. Prevent conflicts and treasure life's joys, but above all, love those who lead with you."
Adrian Diaz-Alejo
Timeline
Senior Manager, Regional Sales
Progressive Leasing
09.2019 - 12.2023
Senior Area Sales Director
Progressive Leasing
12.2013 - 09.2019
Director, Store
Sleep Number Corporation
04.2013 - 12.2013
CoBrand Service Specialist
American Express
07.2011 - 03.2013
Manager, Regionals Sales
Mattress Giant Corporation
1995.11 - 2011.11
Bachelor of Business Administration, Project Management -
American InterContinental University