Adrian Fernandez
San Antonio,TX
Summary
Driven Lead Sales Associate with proven success in leadership roles and extensive knowledge of Spirit sales. Committed to exceeding goals, working closely with coworkers and closing sales quickly. Expertise in various sales tactics and negotiations.
Overview
18
18
years of professional experience
1
1
Certification
Work History
On Premise Spirits Sales Lead
Republic National Distribution Company
07.2015 - Current
- As a sales lead, responsibilities are to proactively advance and secure sales withing my designated territory which consists of (enter area and number of bars)
- Cultivate customer relationships by ensuring excellent customer service, addressing post-sales inquiries or issues
- Actively assess the potential of generated leads by gathering information about their needs, budget, decision-making authority, and timelines
- Engages with prospective customers to present products or services, conduct sales presentations, product demonstrations, innovative drink menus
- Engage in negotiations to reach a mutually beneficial agreement, discuss pricing, terms, conditions, and work towards closing the sale
- Maintain accurate records of sales activities, provide regular reports to sales managers, and update them on sales pipeline and progress
- Stay updates on market trends, competitor activities, and industry developments to adapt sales strategies and differentiate offerings.
Merchandiser I
REPUBLIC NATIONAL DISTRIBUTING COMPANY
10.2020 - 11.2021
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Updated pricing and signage to complete product displays and educate customers.
- Inspected merchandise for quality and arranged proper display location on floor.
- Answered customer questions regarding store merchandise, department information, and pricing.
- Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Improved overall store appearance by performing routine maintenance tasks such as cleaning shelves, updating signage, and reporting damaged fixtures for repair or replacement.
- Verified products appeared at correct locations in proper quantities.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
- Assisted customers in locating desired items or suggesting suitable alternatives when necessary, contributing to an elevated shopping experience.
- Trained new team members in merchandising best practices, ensuring a cohesive approach across the store.
Sales Account Manager
Big Star Branding
07.2015 - 03.2020
- Develop and leads improvements and/or solutions to work processes and tools
- Improve customer satisfaction by identifying patters of problems and barriers to solutions
- Provide insight to resolve problems
- Participate and maintain a quality service culture within the Customer Account Management Team
- Handle non-routine and difficult inquiries
- Adapt to differing techniques and methods to develop solutions for a variety of complicated issues as they arise
- Link projects to business strategies and initiate actions that deliver results
- Communicate clearly and professionally with personnel by telephone and/or written correspondence
- Develop strong working relationships with customers to provide information in the quantity, timeframes, and vehicles most important
- Manage order requests assigned though work queue and turn-around time of less than one business day
- Provide customers with quotations and organize and manage follow-up of important quotations
- Strong computer skills in Microsoft word, excel, PowerPoint and outlook
- Highly experienced with shopworks and shop
- Experienced with government purchasing procedures, use GSA as a purchasing vehicle and open market
- Manage accounts up to $300k; set short-term goals to reach a 10% increase each year
- Successful 3 years in a row
- Have attended leadership classes
- Have received annual bonus consecutively
- Train new employees on shopworks and shop
- I believe in relationship building to build long term relationships with clients
- Listening to clients to better understand where they are coming from; pain points to be able to provide good solutions
- Time management
- My client's time is very important
- I have the ability to optimize time to improve productivity and cost efficiency
- Research gathering
- Accurate information about clients, market trends, rival solutions and other business intelligence enables me to make better decisions, engage the right customers better, and close high value deal while shortening the sales cycle.
Retail Associate
Dick's Sporting Goods
11.2011 - 04.2012
- Maintain awareness of all promotions and advertisements
- Execute the daily operational, day-to-day goals and priorities assigned by store management
- Assist in the training and development of peers
- Uphold merchandising and store cleanliness standards
- Participate in the processing of new shipments and help the team to keep the receiving and back stock area clean and organized
- Responsive of safety issues
- Conscious of shoplifting activity
- Aid customers in locating merchandising in store, on acehardware.com, as well as, processing special orders
- Solicit customers to sign up for an Ace Rewards card
- Answer customers' questions and provide information on procedures and policies.
Merchandiser
GLI Distributing
10.2011 - 03.2015
- Merchandisers work in local stores to keep GLI products fully stocked on the shelves
- This position is primarily responsible for maintaining product availability and merchandising products at all designated accounts
- Build and maintain product displays in compliance with company standards
- Maintain appropriate product levels in beverage sections and throughout accounts including shelf allocation and cold equipment
- Maintain clean and organized back-room and manage trade breakage in assigned accounts
- Meet customer service expectations through daily communication, problem resolution, and appropriate follow up
- Maintains professional, team relationship with co-workers and customers
- Transport, replace and maintain Point of Sale advertising as appropriate for account
- Maintain merchandising standards while rotating products each time in designated accounts
- Ability to repetitively lift, pull and push 50+ pounds, bend over, reach above head height, and kneel
- Work well with little/no supervision.
Customer Service Representative
H.E.B.Grocery Store
06.2006 - 10.2011
- Assists customers at the front counter by taking job orders, processing completed work, providing guidance and researching questions as necessary
- Greets all walk-in customers
- Answers customer questions about service options and pricing by using samples and suggests value- add services
- Answers phone calls and places outgoing calls in a professional manner
- Troubleshoots and resolves problematic orders and customer complaints
- Assists customers with self-service job needs
- Utilizes knowledge of products/services, prices, delivery options, freight services, and workflow as required
- Maintains a courteous and 'can-do' attitude with internal and external customers.
Customer Service Support for Verizon Residential Services
AFNI
12.2010 - 11.2011
- Computer literate which enables me to utilize web-based software; to work efficiently with the internet
- Great communication and listening skills
- Essential attribute to a call center, this enables me to be in tune with the customer's needs and enable's me to identify any frustration, issue I may need to deal with
- Keen ability to understand individual differences of customers; I attended a high school that had students from Latin America, Asia and this taught me how to be culturally aware of the uniqueness in each customer I am dealing with
- Good customer skills; possess requisite customer care skills for meeting the objective and maximizing sales and productivity through customer relations
- I have an outgoing and friendly personality which is an asset in this field
- I have a people oriented attitude which enables me to handle customers as though they are the most important people; which in this field they are
- I have received perfect attendance recognition
- Surveys have been turned in by my customers indicating 100% customer services satisfaction.
Customer Service Representative/Call Center
QVC
- 01.2011
- Help customers with their needs and build great relationships along the way
- As a QVC Customer Service Representative I spend my day interacting with customers
- I found myself in a telephone position, a correspondence position, or one that combines methods of communication
- I interact with customers to provide them with information in response to their inquiries
- I also research and resolve their product-related problems
- Every interaction is an opportunity for me to use my problem solving and relationship building skills to answer customer questions
- I also encourage customers to take advantage of additional products that will enhance their QVC experience and encourage them to become repetitive buyers
- Every call is an opportunity for me to use my sales and relationship building skills to partner with customers and help them understand the benefits of shopping at QVC
- Possess strong communication, customer service and organizational skills
- Possess strong commitment to team environment dynamics with the ability to contribute expertise and follow leadership directives at appropriate times
- Honored with the 'customer comes first' award for consistently resolving customer difficulties in an expedient and tactful manner
- Experience working in fast-paced work environment
- Proficiency with Windows based applications.
J Crew Ambassador
J Crew
04.2012 - Current
- Project a helpful, warm and friendly demeanor
- Deliver above and beyond service
- Act in the best interest of the customer
- Extend J.Crew discretionary services to customers and clients
- Know product utilizing all company tools including store meetings
- Receptive to feedback to improve performance
- Understand and reflect current fashion
- Attend and participate at store meetings
- Maintain standards in presentation, cleanliness, and organization
- Consistently achieve store Key Performance Indicator's and other company goals
- Able tasks in a timely manner with minimal supervision
- Live quality and adhere to code of ethics
- Check in with managers at the beginning and end of shift for updates and direction
- Seek creative solutions to challenges
- Adapt as necessary to the needs of the customer and the store environment.
Education
High School Diploma -
St. Anthony Catholic High School
San Antonio05.2008
Skills
- Cross-selling techniques
- Stockroom Management
- Sales Planning
- Lead Generation
- Upselling strategies
- Relationship selling
- Key Account Management
- Customer Retention
- Account Management
- Performance Management
- Strategic Prospecting
- Merchandise flow
- Objection handling
Accomplishments
2022 Brown Forman Remy/Cointreau Tequila Mania Winner
2024 PRUSA Texas Cup Winner
WSET I Certified
Workauthorization
Authorized to work in the US for any employer
Personal Information
Willing To Relocate: Anywhere
Certification
WSET I Certified
Timeline
Merchandiser I
REPUBLIC NATIONAL DISTRIBUTING COMPANY
10.2020 - 11.2021
On Premise Spirits Sales Lead
Republic National Distribution Company
07.2015 - Current
Sales Account Manager
Big Star Branding
07.2015 - 03.2020
J Crew Ambassador
J Crew
04.2012 - Current
Retail Associate
Dick's Sporting Goods
11.2011 - 04.2012
Merchandiser
GLI Distributing
10.2011 - 03.2015
Customer Service Support for Verizon Residential Services
AFNI
12.2010 - 11.2011
Customer Service Representative
H.E.B.Grocery Store
06.2006 - 10.2011
Customer Service Representative/Call Center
QVC
- 01.2011
High School Diploma -
St. Anthony Catholic High School