Summary
Overview
Work History
Skills
Websites
Accomplishments
Hobbies
Work Availability
Work Preference
Languages
Timeline
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Jerod (Adrian) Goins

Jerod (Adrian) Goins

North Las Vegas,NV

Summary

A strongly motivated, dynamic leader and innovator with a proven track record at Rancher, SUSE, Traefik, and Redpanda, growing communities and striking the right balance between community expectations and business needs. Excels in educational course design and video production, achieving significant subscriber and member growth in business and personal endeavors. Skills in engineering, sales, and marketing foster both community and stakeholder relationships and drive product advancements and community adoption. Well-versed in the use of LLMs and agents to accelerate productivity and automate business processes.

Overview

24
24
years of professional experience

Work History

Founder

Creator Aviator LLC
09.2022 - Current
  • Grew a YouTube channel from 0 to 18.7k subscribers in 12 months through community interaction, AI, and automation.
  • Grew a Discord server from 0 to 1400 members in the same period.
  • Developed bots to enhance gamer interaction with the Fallout 76 community.
  • Developed an application to use Reddit for OSINT, tracking game meta and turning active Reddit content into YouTube videos.

Director, Developer Advocacy

Redpanda
04.2022 - 09.2022
  • Developed content and educational programs around Redpanda's core product offerings.
  • Interacted with community members and customers to ensure smooth operations through all lifecycle phases, from exploration to deployment.
  • Assisted VP of Marketing in product marketing operations connected to new releases and features.
  • Designed a community program to meet the needs and expectations of all stakeholders within the company and the community, driving engagement and funnel operations.

Head of Developer Relations

Traefik Labs
10.2021 - 04.2022
  • Worked as a liaison between Traefik's established open-source community and internal stakeholders to find common ground between paid and OSS offerings.
  • Created educational content and conducted webinars and workshops to give people hands-on experience deploying and using Traefik in Docker and Kubernetes environments.
  • Filled in as acting Product Marketing Manager from December until April after the existing PMM quit without notice.
  • Led the initiative to design the framework for a new product (Traefik Hub), complete with a feature and monetization roadmap. Coordinated and led a virtual offsite with CEO, CTO, and CMO to build out a 6-month plan from design to launching paid features, including scope of work for hosting and product delivery that encompassed everything from dev requirements through operational expenses.

Principal Product Evangelist

SUSE
01.2021 - 10.2021
  • Built educational programs around the Rancher product line and delivered them to the SUSE community
  • Worked with internal teams to integrate Rancher products into the global SUSE product offering
  • Created educational content around other SUSE initiatives, interfacing between the community and the developers to ensure that community needs were being included in product design and feature release.
  • Designed and deployed a new community platform , replacing the existing SUSE community that only served the Linux OS users. The new community served users of all of SUSE's OSS products and became the hub for communication with the community.

Director of Community and Evangelism

Rancher
03.2017 - 01.2021
  • Created the Rancher Academy. Enrolled over 18k students and certified more than 2.6k in the first year, giving people the skills to build and manage Kubernetes clusters in production.
  • Acted as the public face of Rancher to its community, showing people that Kubernetes was here to stay and empowering thousands of people to change their future, both by learning how to use it and by deploying it in their organization.
  • Spoke and live and virtual events, providing brand awareness and thought leadership on Kubernetes, containers, cloud computing, and edge technologies.
  • Served as a product marketer, working with the PMM on competitive analysis whitepapers that pulled customers away from lock-in products like Red Hat Openshift and VMware Tanzu.
  • Created collateral around releases to drive engagement and adoption. Worked directly with sales teams to train them how to speak about the new features.

Founder and CEO

Arces Network
12.2000 - 03.2014
  • Started this MSP as the dotcom bubble burst, providing outsourced IT and datacenter management.
  • Grew it over 14 years to have offices in US and EU, providing 24x7 monitoring and proactive maintenance of on-prem, hosted and cloud environments.
  • Clients included BET, Scholastic, Oxygen Media, Lifetime Media, Right Media (acquired by Yahoo), and properties of MTV/Viacom.
  • Designed and built environments for rapidly expanding startups, allowing them to focus on their product offering and not on their infrastructure. This included everything: servers, OS, network, security, database, routing, hybrid cloud, backups, BDR, and more.
  • Acted as the IT operations staff for several startups who went on to be acquired, and then executed transition operations to the new owners when they consolidated their new holdings with existing properties.

Skills

  • Developer Relations

  • Video Production

  • Community Design

  • Educational Course Design

  • Kubernetes

  • System Administration

  • Network Administration

  • Software Engineering

  • Application Development with LLMs

  • Public Speaking

Accomplishments

  • My primary YouTube channel was started at the end of January 2024 and as of February 2024 has over 18.7k subscribers and more than 1,000 members. It's one of the top five YouTube channels for the Fallout 76 video game, competing with channels who have been around for years. Our offering is unique and differentiates us from the other channels. Our Discord server has grown to over 1400 members since starting it in April 2024.
  • I build applications that utilize LLMs, such as an OSINT tool that streams submissions and comments from Reddit, analyzes them , extracts relevant video ideas, and generates scripts from the community's communication and emotion. I've written several bots for Discord and am working on a chat agent that uses game knowledge to communicate with users and answer questions as in-game characters. I use voice cloning and lipsyncing utilities to create videos narrated by in-game characters about the world in which they live.
  • I designed, scripted, filmed, edited, and deployed the Rancher Academy, enrolling over 18k students and certifying over 2600 before SUSE shut it down a year later.
  • I created dozens of YouTube videos about Rancher and Kubernetes on both Rancher's and my personal YouTube channels, adding thousands of subscribers to each.
  • I delivered a weekly 2h "Intro to Kubernetes" workshop that regularly had over 100 enterprise attendees, all of whom were funneled into the Rancher sales cycle. Many of these videos went on to surpass 40k views when published to YouTube.
  • I designed scripts, demos and trained staff in delivery for multiple KubeCon conferences, resulting in > 5k qualified leads from each conference.
  • For six months I ran a daily live stream called "Coffee and Cloud Native" in which I used AI to process the Twitter firehose and extract "interesting" new applications from within the cloud native ecosystem. I would deploy and test them in the evening, choose three to five of them, and then demonstrate them live on the stream the following day.

Hobbies

  • Certificated private pilot and Part 107 commercial drone operator
  • Part 103 Powered Paraglider pilot
  • General class amateur radio operator (N1GMA)
  • Trained and taught Krav Maga for eight years

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Work Location

Remote

Important To Me

Work-life balancePersonal development programsCareer advancementCompany CultureHealthcare benefitsTeam Building / Company RetreatsStock Options / Equity / Profit Sharing

Languages

English
Native or Bilingual
Spanish
Limited Working

Timeline

Founder

Creator Aviator LLC
09.2022 - Current

Director, Developer Advocacy

Redpanda
04.2022 - 09.2022

Head of Developer Relations

Traefik Labs
10.2021 - 04.2022

Principal Product Evangelist

SUSE
01.2021 - 10.2021

Director of Community and Evangelism

Rancher
03.2017 - 01.2021

Founder and CEO

Arces Network
12.2000 - 03.2014
Jerod (Adrian) Goins