Adrian Robbins
St. Petersburg,FL
Summary
Accomplished hospitality, sales, and marketing professional known for designing and executing successful strategies across various scales and budgets. Proficient in optimizing profits with limited resources, I specialize in conducting market research, generating strategic reports, and executing impactful marketing campaigns. My proactive approach to identifying new sales leads consistently yields impressive closing rates. Valuing collaboration with customers and fellow executives, I prioritize keeping staff informed and motivated to drive optimal outcomes.
Overview
25
25
years of professional experience
Work History
Senior Sales and Catering Manager
Dolphin Beach Resort
07.2024 - Current
- Successfully managed a diverse range of events including weddings, corporate functions, and special occasions, consistently exceeding client expectations.
- Developed comprehensive event proposals that clearly outlined deliverables, timelines, budget requirements based on client input.
- Met with clients to outline desired goals and prepared quotes for overall catering costs.
- Enhanced event satisfaction by planning and executing memorable catering experiences for clients.
- Designed catering packages to increase sales and customer experience.
- Assisted in developing marketing materials to showcase the company''s catering services to potential clients effectively.
- Handled catering scheduling, ordered food and planned events.
- Coordinated with event planners for floor and table layouts, guest numbers, and overall catering needs.
Dual Director of Sales and Marketing
Courtyard/Residence Inn
01.2022 - 07.2024
- Managed a diverse portfolio of accounts, consistently exceeding sales targets by maintaining an organized approach to account management.
- Accelerated lead generation efforts by leveraging CRM tools effectively to track leads, prospects, and customer interactions.
- Cultivated a high-performance culture within the sales team through consistent coaching, mentoring, and recognition programs.
- Boosted team performance by implementing sales strategies and providing ongoing training to staff members.
- Spearheaded efforts in improving client retention rates through proactive relationship-building initiatives focused on personalized service experiences.
- Analyzed sales trends to identify areas of opportunity or improvement, driving informed decision-making across the organization.
- Assessed competitor offerings regularly to ensure continued differentiation in products/services offered in the market space.
- Pioneered efforts in integrating advanced technological tools to enhance sales team productivity and improve overall customer engagement.
- Expanded market reach by identifying untapped territories and forging strategic partnerships with key industry players.
- Revitalized underperforming sales territories by restructuring resources, hiring top talent, and implementing performance improvement plans.
- Developed strong client relationships through effective communication and negotiation tactics, resulting in increased revenue.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Streamlined the sales process for improved efficiency, leading to higher close rates and overall growth.
- Championed corporate values by modeling ethical behavior while fostering a positive work environment conducive to teamwork and professional development.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Corporate Group Sales Manager
DoubleTree by Hilton Tampa Rocky Point Waterfront
01.2020 - 01.2022
- Won consistent business by utilizing aggressive sales strategies, market understanding and business acumen.
- Increased group sales revenue by implementing strategic marketing initiatives and fostering strong client relationships.
- Improved overall profitability by identifying inefficiencies in current processes and recommending cost-saving solutions.
- Actively participated in trade shows, conferences, and professional networking events to maintain brand visibility and cultivate relationships with potential clients.
- Implemented initiatives aimed at increasing employee retention rates, leading to a more cohesive team dynamic and improved overall performance.
- Prospected for leads through networking, referrals, and cold calling.
- Organized and led engaging presentations at industry events, showcasing company offerings to prospective clients.
- Streamlined the sales process by utilizing CRM systems for enhanced customer relationship management and data tracking.
- Optimized internal communication channels between departments by coordinating regular meetings focused on aligning objectives across teams involved in group sales projects.
- Conducted regular reviews of account portfolios, assessing risk factors and opportunities for upselling or expanding services offered to existing clients.
- Expanded the company''s customer base through targeted prospecting efforts, generating quality leads that converted into long-term clients.
- Established and maintained key partnerships with industry leaders, resulting in increased market presence and new business opportunities.
National Sales Manager
TradeWinds Island Resorts
01.2014 - 01.2020
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Attended events, training seminars, and manufacturer product showcases.
- Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Liaised with marketing and product development departments to maintain brand consistency.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
- Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
Catering Manager
Hilton St. Petersburg Bayfront
01.2013 - 01.2014
- Coordinated details of conferences, weddings, birthdays, anniversaries, charity events, surprise parties, trade shows, sales meetings
- Collaborated with chefs banquet managers, and convention leaders in planning and execution of highly successful functions
- Developed floor plans and seating assignments and designed decor
- Prepared and modified event contracts as requested
- Booked appointments and site visits for hotel
- Proposed new ideas to improve the event planning and implementation process
- Negotiated space contracts and booked event space, arranged food and beverage, ordered supplies and negotiated audiovisual equipment
- Prepared nametags, materials, notebooks, packages, gift bags, registration lists, seating cards
- Calculated budgets and adjusted when needed
- Developed strong customer base of new and existing clients by maintaining customer satisfaction and quality standards.
Wedding Manager
Loews Don Cesar Hotel
01.2010 - 01.2013
- Coordinated details of conferences, weddings, birthdays, anniversaries, charity events, surprise parties, trade shows, sales meetings
- Collaborated with chefs banquet managers, and convention leaders in planning and execution of highly successful functions
- Developed floor plans and seating assignments and designed decor
- Prepared and modified event contracts as requested
- Booked appointments and site visits for hotel
- Proposed new ideas to improve the event planning and implementation process
- Negotiated space contracts and booked event space, arranged food and beverage, ordered supplies and negotiated audiovisual equipment
- Prepared nametags, materials, notebooks, packages, gift bags, registration lists, seating cards
- Calculated budgets and adjusted when needed
- Developed strong customer base of new and existing clients by maintaining customer satisfaction and quality standards.
Concierge
Loews Don Cesar Hotel
01.2004 - 01.2010
- Displayed a warm friendly, professional greeting to guest entering the Hotel
- Made dining and other reservations for guest and obtained tickets for events
- Provided information about local features such as shopping, dining, nightlife, and recreational destinations
- Booked travel arrangements for sightseeing and other tours
- Received, stored, and delivered luggage and mail
- Performed office duties on a temporary basis when needed
- Maintained a log book for guest bookings
- Arranged laundry, ironing, babysitting, and kids camp request on behalf of the hotel guest.
Front Desk Agent
Loews Don Cesar Hotel
01.2003 - 01.2004
- Maintained and up to date record of room vacancies, reservations and assignments
- Compiled and checked daily record sheets, guest accounts, receipts and vouchers and stored them
- Registered guest arrival and assigned rooms according to the guest preference and room availability
- Checked guests in and out of their rooms, and processed guest cash, check and credit card payment
- Facilitated the setting of various appointments on behalf of the hotel guest
- Handled phones and hotel guest room reservation booking with the reservation center
- Confirmed guest identification on reservation booking details were accurate and valid.
PBX Operator
Don Cesar Beach Resort
01.2000 - 01.2003
- Answered incoming telephone calls within three rings in a friendly, efficient manner
- Coordinated reservations, decided on marketing initiatives for the resort
- Reviewed and understood all policies and procedures for safety and emergency preparedness
- Assisted all guests and Associates with information
- Recorded and delivered wake up calls
- Dispensed and tracked communication radio
- Logged all pertinent information in database
- Served as a customer service ambassador
- Arranged turn down and shoe shine services for hotel guest.
Education
Hospitality & Tourism Management - Business
Florida Atlantic University
Boca Raton, FL04.2020
General Education - General Studies
Lakewood High School, Saint Petersburg, FL, USA
06.2002
Skills
- Delphi
- Opera
- Agency 360
- Knowland
- Visual one
- SalesPro
- Cvent
- Lanyon
- Kalibra
- ONQ
- ONQSM
- FOSSE
- Onesource
- Strong Forecasting
- Ability to Manage Multiple Properties
- Tactical Planning
- Trend Analysis
- Relationship Management
- Target Audience
- Team Building
- Leadership
- Brand Development
- Organizational Growth
- Upselling strategies
- Sales pipeline management
- Account management
- Business development
- Active listening
- Contract negotiation
- Customer retention
- Time management
- Negotiation expertise
- Key account growth
- Market analysis
- Sales coaching
- Sales presentations
- Budget management
- Product knowledge
- Salesforce proficiency
- Strategic planning
- Competitive intelligence
- Problem solving
- Cross-functional collaboration
- Lead generation
- Revenue generation
- Relationship building
- Performance monitoring
- Territory management
- Proposal development
- Team leadership
- Sales Team Training
- Client Relationship Management
- Social Media Marketing
- Marketing
- Revenue Forecasting
- Profitability Optimization
- Vendor Management
- Brand Marketing
- Market Trend Analysis
- Conflict resolution
- Sales Training and Leadership
- Pipeline Development
- Bid Request Management
- Sales Reporting
- Customer Portfolio Management
- Direct Sales
- Inventory Management
- B to B Sales
- Employee Retention
- Sales Process
- Closing Techniques
- Profitability Assessments
- Sales forecasting
Education Certificates
- High School Diploma, Lakewood High School, Saint Petersburg, FL, 06/2002
- Certified Concierge, American Hotel and Motel Association, Saint Petersburg, FL, 08/2005
Professional Organizations
- Tampa Bay Beaches Chamber Ambassador, 2024
- MPI Tampa Bay, 2014, 2021,2024
- Tampa Bay Women in Tourism
- Les Clef d'or USA, 2007, 2013
- Bay Area Concierge Association, President, 2010, 2013, Vice President, 2007, 2010, Secretary, 2006, 2007
Performance Profile
Dedicated hospitality leader, with 23 years of hospitality and sales leadership experience, Multiple brand experience to include Hilton, Marriott, Loews Hotels, Independent Hotel brand. Strong leadership development and coaching skills with a passion for mentoring and developing teams. Competitive leader with great analytical skills. Successful track record of achieving goals by creating innovative ways to generate revenue.
Timeline
Senior Sales and Catering Manager
Dolphin Beach Resort
07.2024 - Current
Dual Director of Sales and Marketing
Courtyard/Residence Inn
01.2022 - 07.2024
Corporate Group Sales Manager
DoubleTree by Hilton Tampa Rocky Point Waterfront
01.2020 - 01.2022
National Sales Manager
TradeWinds Island Resorts
01.2014 - 01.2020
Catering Manager
Hilton St. Petersburg Bayfront
01.2013 - 01.2014
Wedding Manager
Loews Don Cesar Hotel
01.2010 - 01.2013
Concierge
Loews Don Cesar Hotel
01.2004 - 01.2010
Front Desk Agent
Loews Don Cesar Hotel
01.2003 - 01.2004
PBX Operator
Don Cesar Beach Resort
01.2000 - 01.2003
Hospitality & Tourism Management - Business
Florida Atlantic University
General Education - General Studies
Lakewood High School, Saint Petersburg, FL, USA
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