Summary
Overview
Work History
Education
Skills
Relevant Skill Sets And Accountability
Statements Of Merit
Timeline
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Adrian Splinter

Ottawa,ON

Summary

Performance-oriented Sales Leader offering exceptional record of achievement over 15+ year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

23
23
years of professional experience

Work History

Global Sales Manager

Ocean Rodeo Sports
08.2023 - 05.2024
  • Provided regular sales forecasts, reports, and recommendations to senior leadership for informed decision-making purposes.
  • Team based, cross-functional collaboration between departments of finance, operations, logistics to ensure seamless end-to-end delivery of products.
  • Managed complex negotiations involving multiple stakeholders while maintaining professionalism at all times throughout the process.
  • Streamlined sales processes for improved efficiency and customer experience, reduced costs.
  • Conducted comprehensive market analyses to identify trends, competitor activities, and potential growth areas.
  • Established measurable KPIs for the sales, enabling accurate tracking of progress towards company objectives.
  • Developed marketing strategies to use for launches, rebranding campaigns and promotions.
  • Mentored junior staff to enhance their skills, resulting in improved performance and career advancement opportunities.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Managed accounts to retain existing relationships and grow share of business.

National Sales Manager

Ocean Rodeo Sports
02.2018 - 08.2023
  • Achieved consistent, high, year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
  • Negotiated and closed agreements with large customers and monitored and analyzed performance metrics against planned targets.
  • Attended events, conducted training seminars, and manufacturer product showcases.
  • Developed and implemented effective sales and customer service strategies, and led nationwide achievement of sales targets.
  • Established strong partnerships with channel partners for seamless distribution of products across various regions.
  • Collaborated with other departments to implement process improvements that led to increased efficiency in handling customer inquiries and streamlined fulfillment process.

Founder

Sea Valley Business (Xerox Canada)
01.2008 - 12.2020
  • Established a new successful business by identifying market needs and developing innovative customer centric solutions.
  • Developed strategy for all sales and service contracts of software, office office technology, and professional services
  • 0 to $450,000 in annual sales revenue in the first two years of operation. And won awards for top tier performance (top 5%) from Xerox Canada
  • Successful in opening larger number of new accounts and major new customers in the first year of operation
  • Created automated repeatable marketing strategies resulting in new customer acquisitions and competitive wins
  • Built consistent revenue streams and cash flows in first year of operation.
  • Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.

Senior Account Manager

Commtech X Solutions (Xerox Canada)
01.2001 - 01.2007
  • From entry level Sales Rep to Senior Account Manager
  • Consistently exceeded annual sales targets, multiple awards for sales performance including President's Club (top 3%), in multiple years and more.
  • Developed long-lasting client relationships by providing exceptional customer service and support.
  • Managed and mentored sales representative team, delivered constructive coaching
  • Established measurable KPIs for the sales team, enabling accurate tracking of progress towards company objectives.
  • Reduced rep turnover resulting in attainment of sales team goals.


Education

Graduate Business Administration - Marketing - Sales And Marketing Education

St. Lawrence College
Kingston ON

Skills

  • Sales Pipeline Management
  • Business Development Strategy
  • Customer Engagement
  • Negotiation expertise
  • Solution Based Selling
  • Competitor Analysis
  • Marketing Strategy Development
  • Budget Development and Forecasting

Relevant Skill Sets And Accountability

  • Leadership Skills - Ability to clearly prioritize and identify key strengths and weaknesses, motivate the team focus on key the accountabilities.
  • Active Listening Skills - that develop deep relationships with customers and team members through effective communications
  • Analytic Skills - Understanding of forecasting and KPI's. Analyze data and process to determine effective sales and marketing strategies
  • Key Account Management Skills - Establishing strong relationships with existing and prospective customers and conflict resolution.
  • Performance Management - Projecting revenue and evaluating the sales strategy potential and overall profitability.
  • Coaching - Experience recruiting and mentoring members of the sales team.
  • Sales Planning skills - Monitor customer relationships and emerging opportunities. Develop and implement strategies to capitalize on them.
  • Closing and Negotiation skills - Extensive experience in closing, controlling the process, achieving desired outcomes, open future opportunities
  • High ethics and integrity, and understanding corporate policy and legal statute as it relates to PIPEDA, Credit, Corporate Ethics, CASL, etc.
  • Resilience Skills - Firm believer that losses are learning opportunities to find ways to improve and inspire the team to gain from the experience and apply what's learned going forward.



Statements Of Merit

  • 20 years of progressive experience in B2C and B2B solution sales, sales management, business operations roles with increasing responsibilities and scope. From entry level sales roles, to senior account management, and global sales manager.
  • Experience as a Sales Leader of high vale strategic accounts (750k/yr), managed sales teams with revenues of $2.5M, Sales and Management specialist, sales trainer, mentor, marketer, business operator and entrepreneur.
  • Twice achieved over 145% sales growth in the same territory YOY, primarily from attaining new competitive accounts.
  • Top Gun - ranked in the top 30 Account Executives across the country.
  • Presidents Club Award winner - National top performing sales region by category annually.
  • High Flyer Award - National top performing sales region by category, semi annually.
  • Finalist in several National Sales, and Presentation Contests
  • Extensive Training - including Fundamentals of Business Leadership, Advanced Solution Selling Programs, Advanced Sales Training, Value added Sales, Key Account management, and Impact high impact Marketing strategy, Six Sigma Yellow Belt
  • Demonstrated ability to learn, plan, adapt. Strategically execute sales and marketing programs, short and long term.
  • Passion for sales, coaching, team leadership and fostering personal and career development of peers.

Timeline

Global Sales Manager

Ocean Rodeo Sports
08.2023 - 05.2024

National Sales Manager

Ocean Rodeo Sports
02.2018 - 08.2023

Founder

Sea Valley Business (Xerox Canada)
01.2008 - 12.2020

Senior Account Manager

Commtech X Solutions (Xerox Canada)
01.2001 - 01.2007

Graduate Business Administration - Marketing - Sales And Marketing Education

St. Lawrence College
Adrian Splinter