Adriana Alavi
Boston,MA
Summary
Business and marketing development professional specializing in strategic marketing campaigns and new business initiatives. Demonstrated success in driving engagement and expanding market presence across hospitality, real estate, and cultural sectors. Experienced in building relationships, cultivating partnerships, and implementing effective pricing strategies to enhance profitability. Proven ability to educate clients and develop territory strategies that increase business volume and company visibility.
Overview
6
6
years of professional experience
Work History
Real Estate Assistant
William Raveis Real Estate, Mortgage & Insurance
Boston, USA
05.2024 - Current
- Provide comprehensive support for real estate transactions, including managing documentation, coordinating client communications, and ensuring that all processes are streamlined and compliant with regulatory standards.
- Assist in preparing and delivering marketing materials for property listings, supporting business development goals and reinforcing brand presence in a competitive real estate market.
- Serve as a key liaison between agents, clients, and service providers, ensuring a seamless and positive experience for all stakeholders involved.
Special Event Coordinator
Overtoure Ltd
London, UK
05.2024 - Current
- Manage and execute high-profile event logistics from planning through post-event evaluation, ensuring events align with organizational objectives and exceed client expectations.
- Oversee vendor relationships, budget management, and on-site coordination to guarantee events run smoothly and meet established KPIs.
- Leverage creative problem-solving and communication skills to build trust with clients, solidify long-term relationships, and elevate the company's reputation for excellence.
Co-Founder
Nea Parea
Boston, USA
05.2024 - Current
- Established and grew a dynamic networking platform for young Greek professionals, creating opportunities for cultural exchange, mentorship, and community-building.
- Led all aspects of brand development, content creation, and marketing outreach, cultivating a loyal member base and expanding partnerships with complementary organizations.
- Designed and executed a robust event strategy, including intimate gatherings, cultural events, and digital experiences that promote authentic connections and professional development.
Marketing Manager
Wildlife Hospitality Private Limited
Boston, USA
04.2023 - Current
- Lead comprehensive marketing strategies for a portfolio of hospitality venues - The Beehive, Cosmica, SPYBAR, and Wildlife Events - focusing on brand differentiation, audience engagement, and revenue growth.
- Developed and executed data-driven campaigns across digital, social, and traditional media, effectively expanding market share and driving consistent foot traffic.
- Oversaw end-to-end event marketing initiatives, collaborating closely with creative teams, operational staff, and external partners to ensure alignment with brand objectives and deliver exceptional experiences.
- Cultivated a deep understanding of target demographics, using insights to tailor messaging and promotions that resonate and convert, resulting in measurable growth in brand awareness and customer loyalty.
CBDO
Modista Thirty-One
Boston, MA
02.2023 - Current
- Identified and monitored key performance indicators to measure success of data-driven initiatives.
- Defined KPIs for measuring the effectiveness of email campaigns, website content, advertisements and other digital assets.
- Researched industry best practices for managing customer relationships through technology.
- Managed the development of dashboards and reports that provided insights into customer behavior.
- Conducted market analysis to identify opportunities for leveraging customer data to drive revenue growth.
- Provided strategic guidance on how best to use customer data to improve the user experience.
- Developed growth plans by identifying key clients, key targets, and priority service lines.
- Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques and metrics sources.
- Led strategic planning and execution to enhance profitability and company growth.
Marketing Director
Pasha Entertainment Preston Ltd
Boston, USA
09.2019 - 03.2024
- Directed multi-channel marketing efforts for renowned nightlife venues - Venu, Icon, and Hava Nightclubs - crafting campaigns that enhanced brand visibility and solidified market positioning.
- Managed all aspects of campaign creation, from ideation and content production to implementation and post-campaign analysis, consistently achieving strong engagement and ROI.
- Collaborated with cross-functional teams and key stakeholders to identify growth opportunities and optimize marketing initiatives, resulting in significant brand recognition and revenue gains.
- Mentored junior marketing staff, fostering a collaborative and innovative environment that emphasized data-informed decisions and continuous improvement.
Education
Master of Business Administration (MBA) - Investment and Data Analytics
Northeastern University
Boston, MA09.2023
Bachelor of Science - Business, Management, Marketing
Emerson College
Boston, MA01.2020
International Baccalaureate Diploma Programme (IB DP) -
British International School of Boston
Brookline, MA05-2017
Skills
- Go-to-market (GTM) strategy
- Fundraising and business development
- Project management
- Event planning and marketing coordination
- Mixed-channel marketing
- Lead conversion
- Public speaking
- Market trend analysis
- Customer relationship management
- Creative problem solving
- Data analysis
- Strategic planning
- Team leadership
- Campaign planning and execution
- Analytics and SEO
- Networking
- Public and media relations
Accomplishments
- Directed marketing campaigns for iconic venues, achieving significant increases in engagement and revenue.
- Co-founded two successful startups, driving brand recognition and fostering community engagement.
- Designed and executed GTM strategies that boosted organizational market share and strengthened brand identity.
Languages
French
Limited
Persian
Limited
Greek
Limited
References
References available upon request.
Timeline
Real Estate Assistant
William Raveis Real Estate, Mortgage & Insurance
05.2024 - Current
Special Event Coordinator
Overtoure Ltd
05.2024 - Current
Co-Founder
Nea Parea
05.2024 - Current
Marketing Manager
Wildlife Hospitality Private Limited
04.2023 - Current
CBDO
Modista Thirty-One
02.2023 - Current
Marketing Director
Pasha Entertainment Preston Ltd
09.2019 - 03.2024
Master of Business Administration (MBA) - Investment and Data Analytics
Northeastern University
Bachelor of Science - Business, Management, Marketing
Emerson College
International Baccalaureate Diploma Programme (IB DP) -
British International School of Boston
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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