Adriana Arellano
Los Angeles,CA
Summary
Driving sales through visual merchandising, team development and using creative elements and designs to stand out and attract new and existing customers to all retail locations. Effective merchandising professional bringing demonstrated success in leveraging visual display prowess to express brand vision. Over 15 years of fashion industry experience. Quick-learning and creative with aptitude for surmounting challenges.
Overview
11
11
years of professional experience
Work History
Store Manager
Mejuri
07.2021 - Current
- Collaborated with cross-functional teams to drive continuous improvement initiatives throughout retail area.
- Increased store sales by implementing effective merchandising strategies and product displays.
- Spearheaded our first piercing activation with high profile celebrities at ALO winter house.
- Spearheaded our first Successful VIP black Friday event and generated a total of $30,000 in revenue in 3 hours.
- Improved customer satisfaction ratings by prioritizing excellent service in all team interactions.
- Recruited, interviewed, and hired talented individuals bringing dynamic sales expertise to organization.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Held number 1 AOV in company for my region.
- New store opening; Seattle, Abbott Kinney CA, SF. Visuals, BOH, and operations.
Store Manager & Visuals District Leader Westcoast
Kendra Scott
01.2017 - 07.2021
- District Visual Captain - analyzing sell through for west coast store to create planogram to merchandise stores.
- Communicate with visuals director weekly to break down business and visuals needs.
- Surpassed the store's quarterly sales goal by 25% or more through visuals merchandising, product placement, and visuals elements
- Worked with the visual director to integrate his directive to fit the WestCoast customer and stores for campaigns
- Analyzed flow of traffic in each 8 westcoast stores to increase customers experience, visibility and easy shopping for customers
- Creating visuals displays for windows each season to attract new and existing customers based on their market
- Conducted Los Angeles market research and partnered with DM to improve product assortment as dictated by demand, specifically removing 80% core and adding Demi and Larger fine assortment
- This resulted in our store having the highest SPT in the fleet and increasing conversion by providing exposure to top sellers for our specific customer
- Set visual merchandising for two new store openings: San Jose and Walnut Creek
- Executed the first stand alone pop up for Kendra Scott
- Planned visual merchandising, layout, displays, marketing, product assortment and activations, to successfully run a 6 month pop up at the Grove mall for the holiday season
- During the COVID-19 store closures, the Kendra Scott Virtual Web Styling initiative, navigating the KS customer through our online interface and providing the best customer service to increase conversion, customer satisfaction, and retention
- Set visual merchandising for two new store openings: San Jose and Walnut Creek
- Virtual stylist for events and any appointments being booked online for engraving or virtual shopping experiences
- Created full looks for each model in the 2020 Winter 3 styling photoshoot, pairing our new collection with backdrops and clothing
- Opened our Los Angeles location, a new market for the company, staffing, training the brand-new team, and building traffic through brand awareness activations.
- Created a network with Nonprofits such as Lionsgate, CAA, Facebook, CBS, and Children's hospital of LA for cross collaborations.
- Managed and executed a 3 month pop up at The Grove, beating plan by 33%.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
Store Manager - Tucson Az
KENDRA SCOTT
10.2015 - 12.2016
- Refreshed and rebranded the Tucson Kendra Scott retail store by recruiting new talent, building relationships with new and existing clientele, and re-educating staff members on positive retail culture
- Conducted annual employee performance review for a team of 20+ employees.
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Developed a successful employee retention plan, reducing staff turnover rates significantly.
Assistant Manager
Nordstrom
06.2014 - 10.2015
- Managed the wholesale buying for Nordstrom's $3.5m jewelry department
- Created all visual merchandising for all brands we carried in our Jewelry department to showcase top products, new products and seasonal campaigns
- Initiated and led meetings with Nordstrom's jewelry whole-sellers such as Kendra Scott, Kate Spade, Fossil, David Yurman, and Bony Levy, informing them on customer needs, top-sellers / opportunities, and their products' revenue trends
- Scheduled PK trainings with all staff members and vendors when new product lines were launched
- Fostered relationships with whole-sellers and Nordstrom management / staff in order to cultivate trust and communication between the two groups
- Prepped and executed Inventory for 3.5-million-dollar department.
Store Manager
Carrington's Couture Company
01.2013 - 01.2014
- Managed all wholesale buying for Carrington's, coordinating with vendors such as Ruffle Butts, Persnickety Clothing, Swaddle, and more
- Created new merchandising displays and new store layout to enhance shopping experience
- Handled receiving and inputting of inventory into computer system while also ensuring inventory was merchandised and available for purchase
- Maximized sales by creating innovative visual merchandising displays and store layouts.
Education
B.A. in Visual Merchandising -
Stephen F. Austin State University
Nacogdoches, Texas05.2014
Timeline
Store Manager
Mejuri
07.2021 - Current
Store Manager & Visuals District Leader Westcoast
Kendra Scott
01.2017 - 07.2021
Store Manager - Tucson Az
KENDRA SCOTT
10.2015 - 12.2016
Assistant Manager
Nordstrom
06.2014 - 10.2015
Store Manager
Carrington's Couture Company
01.2013 - 01.2014
B.A. in Visual Merchandising -
Stephen F. Austin State University
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