Adriana Calderin
Philadelphia,PA
Summary
Driven marketing student at St. Joe’s with hands-on experience in event marketing, community outreach, and business development. Proven ability to manage dynamic workloads, build strategic relationships, and contribute to brand growth in fast-paced environments. Seeking opportunities to apply strong communication, organizational, and leadership skills to continue growing in the marketing field.
Overview
5
5
years of professional experience
Work History
Field and Events Marketing Intern
Insomnia Cookies
06.2024 - 08.2024
- Supported New Store Operations through community, chamber of commerce, and business improvement district outreach.
- Research and developed new marketing strategies for entering unconventional locations (e.g. airports, train stations, sports venues, and amusement parks) and presented my findings to the company.
- Translated new store opening and back-of-house print material to Spanish.
Camp Counselor
Camp Mabo/ Sound of Music
06.2022 - 06.2023
- Supervised 5–7-year-old campers and strived to be a role model while helping them in their development, growth, and general wellbeing.
Intern
Grupo Borrell
07.2022 - 08.2022
- Plan, develop, coordinate, and develop different social media campaigns across various platforms (LinkedIn, Instagram, Facebook, and TikTok)
- Maintain brand voice and image through online marketing initiatives and then analyzed effectiveness of campaigns.
Merchandiser
Insular Trading Company Inc.
06.2021 - 07.2021
- Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
Team Captain
Relay for Life
08.2019 - 03.2021
- Led a team of 30 students; generated fundraising ideas; attended all year-long planning meetings leading up to the relay; enrolled students; served as a source of motivation and inspiration
- Demonstrated a goal-driven and strong work ethic to assure the success of an in-person and virtual relay fundraiser.
Education
Bachelor of Science in Business Administration - Marketing & International Business
Saint Joseph’s University
Philadelphia, PA05.2025
Skills
- Social Media
- Analytical Thinking
- Adobe Creative Cloud
- Decision-Making
- Relationship Building
- Graphic Design
- International Marketing
- Problem-solving
- Multi-tasking
Activitiesandcommunityinvolvement
- Society of International Business, 2023-Present
- American Marketing Association, 2024-Present
- Puerto Rican Student Association (Social Media Chair) 2024-Present
- Sales Excellence Club, 2023-Present
- Art Club, 2021-Present
- Appalachian Experience, April 2024
- Latinx Student Organization, 2021-Present
- Community Service at St. Anthony of Padua Catholic School, 2021
Languages
Spanish
Native or Bilingual
Timeline
Field and Events Marketing Intern
Insomnia Cookies
06.2024 - 08.2024
Intern
Grupo Borrell
07.2022 - 08.2022
Camp Counselor
Camp Mabo/ Sound of Music
06.2022 - 06.2023
Merchandiser
Insular Trading Company Inc.
06.2021 - 07.2021
Team Captain
Relay for Life
08.2019 - 03.2021
Bachelor of Science in Business Administration - Marketing & International Business
Saint Joseph’s University