Adriana DeBartolomeis
Fort Meade,MD
Summary
Talented Content Editor offering 10-year background in creative copywriting, editing and directing projects. Skilled communicator adept at collaborating effectively and cohesively with multidisciplinary teams.
Overview
11
11
years of professional experience
Work History
Content Coordinator /Newsletter Editor
DWK Life Sciences
01.2019 - Current
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Edited and reviewed content for grammar, spelling and punctuation.
- Suggested improvements to content to enhance quality and accuracy.
- Channel Management Support, Distributor Support and Marketing Support.
- Continually audit, maintain and update 2nd and 3rd tier distributors' content, new item admissions process, and photos both digitally and in print.
- Ensures that content, part numbers and photos are up to date.
- Assist Communications Manager in various capacities ranging from the highly tactical (sometimes making minor content corrections or updates) to new larger projects that have been initiated by the Communications Manager.
- Manage marketing calendars for independent distributors and the MarCom team.
- Analyzing content effectiveness and suggesting improvements.
- Maintain well-organized, easy-to-access content file structure, for distributors, based on page flow and wireframe for each assignment.
- Established and implemented workflows to streamline editing processes.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Collaborated with design, editorial and marketing departments to meet desired content goals.
- Selected relevant images to accompany content for maximum impact.
- Generated and maintained style guides to encourage consistent quality of content.
- Wrote and created content for various topics and mediums.
- Complies with and helps to enforce standard policies and procedures.
- Coordinated with design teams to create visually appealing layouts that complemented written content.
- Delegated and tracked each staff member's assignments and deadlines.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Collaborated with writers, designers and other editors to deliver content of highest quality.
- Drove accuracy of content through careful proofreading and fact-checking.
- Edited and proofread written materials to maintain consistency in tone, style, and accuracy.
- Collaborated with cross-functional teams to ensure timely delivery of high-quality content.
- Spearheaded social media campaigns, increasing brand awareness and driving user engagement.
- Continuously improved overall efficiency of the Content Coordination department through process evaluations and implementation of best practices.
- Managed editorial calendars, streamlining the content production process and meeting tight deadlines.
- Maintained a consistent brand voice across all content channels by adhering to established guidelines.
- Streamlined internal communication channels for efficient collaboration among team members on content projects.
- Assisted in the creation of marketing collateral such as whitepapers or e-books designed to drive lead generation efforts.
- Managed email marketing campaigns by crafting compelling newsletters that drove subscriber engagement.
- Pitched content strategies and managed asset acquisition.
- Expanded readership demographics by incorporating diverse perspectives into featured articles.
- Facilitated cross-functional collaboration between marketing, sales, and editorial teams to align messaging strategies.
- Increased subscriber engagement through the curation of compelling and relevant stories for each issue.
- Enhanced newsletter content quality by meticulously editing articles for grammar, style, and clarity.
- Streamlined the newsletter production process by implementing efficient editorial workflows and deadlines.
- Organized regular brainstorming sessions with the editorial team, fostering creativity and innovation in content planning.
- Boosted newsletter open rates by crafting eye-catching subject lines and headlines.
- Nurtured reader relationships by responding promptly to inquiries and feedback from the audience.
Social Media Intern
White Lotus Boutique
03.2018 - 12.2018
- Providing marketing support at events.
- Back-end tasks of web design.
- Assisting with photo shoots.
- Created engaging content to catch attention of potential customers.
- Optimized social media content for maximum engagement and reach.
- Conducted daily updates to social media profiles to boost company online presence.
- Moderated social media accounts for constructive, brand-appropriate communications.
- Responded to comments, posts, and questions from various channels.
- Researched relevant industry trends to develop engaging, topical social media content.
- Optimized website content and images to improve search engine rankings.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
Social Media Manager, Customer Service Representative
Forever Fit Personal Trainers LLC
10.2014 - 03.2017
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Wrote engaging and successful press releases to control information and public opinion.
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Developed and promoted corporate brand, images and identity to media and public.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Suggested and implemented new features to develop brand awareness.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Developed marketing content such as promotional materials, and advertisements for social media.
Content Creator, Graphic Design
Noopy's Furniture
09.2013 - 05.2014
- Produced original, creative content for promotional advertisements and marketing materials.
- Created content for websites and online publications.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Promoted and marketed works through social media platforms.
Education
BA in Public Relations - Public Relations And Advertising
Rowan University
Glassboro, NJ12.2017
Associate of Arts - Public Relations, Advertising, And Applied Communication
Cumberland County College
Vineland, NJ12.2015
Skills
- Project Management
- Deadline Management
- Content Curation
- Microsoft Office Suite
- Proofreading Abilities
- Content Scheduling
- Customer Relationship Management
- Public Relations
- Strong Attention to Detail
- Text Writing
- Error Correction
- Word Processing
- Brand Voice
- Originality and Creativity
- Audience and Reader Appeal
- Event and Story Coverage
- Microsoft Office
- Project Coordination
- Copywriting and Editing
- Marketing Collaboration
- Story and Content Idea Development
- Google Drive
- Persuasive Expression
- Customer Service
- Content Editing
- Copy Proofreading
- Content Development
- Online Editing
- Team Collaboration
- Internal Communications
- Creative Direction
- Content scheduling
- Content Strategy Development
- Persuasive Expression
- Customer Service
- Content Editing
- Copy Proofreading
- Content Development
- Online Editing
- Team Collaboration
- Internal Communications
- Creative Direction
Timeline
Content Coordinator /Newsletter Editor
DWK Life Sciences
01.2019 - Current
Social Media Intern
White Lotus Boutique
03.2018 - 12.2018
Social Media Manager, Customer Service Representative
Forever Fit Personal Trainers LLC
10.2014 - 03.2017
Content Creator, Graphic Design
Noopy's Furniture
09.2013 - 05.2014
BA in Public Relations - Public Relations And Advertising
Rowan University
Associate of Arts - Public Relations, Advertising, And Applied Communication
Cumberland County College
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