Adriana Gavidia

Freelance consultant specializing in branding, fashion‑focused visuals, and modern identity systems. I transform concepts into elevated, cohesive visuals through strong storytelling, refined aesthetics, and collaborative creative development.

• Design artwork for logos for custom tshirts, events, and products
• Develop and create invitations and favors
• Consult on small business needs inclusive of marketing, fashion forecasting and graphic design.
• Website topography and layout design.

Design and develop compelling knit sweaters for the missy market. Collaborated with Creative Director on seasonal color palettes, print, yarn development, and trend adaptation. Skilled in clear and constant communication and follow‑up with overseas factory, merchandisers, and fitting department.

• Research and development of seasonal trends, including style, color direction, and silhouette.
• Prepared detailed technical packs to support accurate sampling, production and communication with suppliers
• Flat sketches, line sheets, and presentation boards.
• Trim and lab dip comments and approval.
• Shop the market for trend forecasting, trims, and yarns for inspiration and development.
• Work with print vendors to purchase prints for the season.
• CAD work for colorways, print layouts, and color placement for factory production.
• Lead, mentored, and delegated tasks to a team of interns.

Designed and development of an entire women’s fully‑fashioned cashmere collection, handling all stages from concept creation to finished production.

• Created tech packs and managed proto fittings.
• Yarn and stitches development.
• Developed trim and stitches library
• Develop seasonal color palettes and approve lab dips
• Daily communication and follow up with overseas factory
• Shop the market to predict and interpret trends.
• Attended trade shows to promote collection.

Floated within the children, women's and mens department for product design and development.

• Collaborated with design team to develop and refine technical specifications for garment production.
• Assisted in creating detailed technical sketches and prototypes for seasonal collections
• Attended prototype model fitting sessions, documenting adjustments, and alterations.
• Developed strong relationships with internal team members, fostering a positive and collaborative work environment.
• Created and updated filing in computer system, maintaining highly accurate and current records.

Design and spec development for Oleg Cassini Sport, private label division. Developed marketing campaign pitch for new line named Naturally Organic World.

• Created multimedia video, design concept, and hang tags.
• Developed flats and cads for specs and tech packs
• Created and maintained line sheets and presentation boards for sales team.
• Performed store visits to review merchandise performance and collect data for design and development.