Adriana Jordan
Sussex,WI
Summary
Experienced business development and administrative professional with strong focus on team collaboration and achieving results. Adept at managing schedules, coordinating projects, and improving efficiency. Reliable and adaptable, excelling in dynamic environments with changing needs. Skilled in communication, organization, and problem-solving, ensuring smooth operations and high productivity. Passionate for the game of soccer, youth development and mental health.
Overview
17
17
years of professional experience
Work History
Account Manager
GenAlpha
01.2015 - 01.2022
- Responsible for successfully delivering GenAlpha’ Equip 360 digital solutions to assigned customers
- Accountable to support our organization in giving manufacturers, distributors, and aftermarket organizations the tools they need to succeed digitally, to include eCommerce, Interactive Parts Manuals, Analytics, Warranty, RMA and Product Configurator
- Build and maintain strong customer relationships with new and existing customers
- Lead new customer discovery, onboarding, implementation and launch processes of GenAlpha’s digital tools
- Manage ongoing customer accounts by identifying customer challenges and opportunities for business retention, growth, and contract renewals
- Maximize customer satisfaction and cultivate advocacy for GenAlpha’s digital solutions
Aftermarket Marketing Manager
Caterpillar (formerly Bucyrus)
01.2014 - 01.2015
- Managed aftermarket marketing materials for the electric rope shovel and dragline product lines
- Developed and improved existing processes
- Active participant of engagement, diversity & inclusion, and community activities
- Led dealer advisory group meetings and identified strategic actions to support business plan
- Increased dealer engagement for the Dragline product line and material release velocity
Commercial Manager
Caterpillar (formerly Bucyrus)
01.2012 - 01.2014
- Direct responsibility for the Training, Sales and Contracts, Technical Publications, Aftermarket Engineered Solutions and Application Engineering departments
- Managed a team of 25 employees
- Developed the best team by utilizing employee opinion survey (EOS) and talent management tools
- Exceeded 2012 capital equipment sale by 7.7M and spare dipper business plans by 3.7M
- Executed two highly successful product training for dealers and regional representatives at Caterpillar Proving Grounds targeting integration, training, and sales growth
- Traveled to Austria, Belgium, and Brazil to negotiate sales opportunities
Portfolio Manager
Bucyrus International
01.2010 - 01.2011
- Direct responsibility for quotation of Surface Mining equipment (Shovels, Drills, Draglines and Trucks) and customer visitor process
- Managed a total of 3 team members within 2 different departments (Machine Sales and Customer Visits)
- Established a robust new machine tender inquiry process to address multi-product tender inquiries
- Developed, launched, and managed a new customer visit process by integrating the Disney Quality Service model
- Shifted the focus from a factory visit to a commercial selling opportunity
- Customer visits increased from 6 in 2009 to over 60 in 2011 with minimal disruption to the business
- Traveled to South Africa and Germany to assist field sales in the preparation and negotiation of machine sales proposals
Machine Sales Associate Manager – Shovels & Drills
Bucyrus International
01.2008 - 01.2009
- Direct responsibility for quotation of electric rope shovels and drills including accountability for booked sales and net margins
- Interfaced with various departments and field sales to prepare and provide comprehensive, accurate, competitive, and on-time responses to shovel and drill tender inquiries globally (~$25M & ~$6M mining capital equipment) in South Africa, Canada, and China
- Visited Canada several times to support field sales in the groundwork and negotiation of sales proposals
- Visited Chile and Brazil major customers to assist field sales promote parts business
Machine Sales Administrator – Shovels
Bucyrus International
01.2007 - 01.2008
- Direct responsibility for quotation of electric rope shovels including accountability for booked sales and net margins
- Interfaced with various internal departments and field sales to prepare and provide comprehensive, accurate, competitive, and on-time responses to shovel tender inquiries globally (~$25M mining capital equipment)
- Exceed machine sales business plan including bookings and margins
- Successfully prepared more than 80 proposals and 10 tender inquiries despite short deadlines
Parts Product Analyst
Bucyrus International
01.2005 - 01.2007
- Direct responsibility for the crawler link and brake commodities including accountability for booked sales and net margins
- Developed and executed brakes and undercarriage parts business strategy
- Analyzed global market opportunity and competitive landscape and implemented pricing, promotion, forecasting and inventory strategies
- Exceeded parts business plan including bookings and margins
- Visited Chile and Brazil major customers to assist field sales promote parts business
Education
Bachelor of Arts - International Business
Cardinal Stritch University
Milwaukee, WIAssociate of Science - General Education
National American University
Rapid City, SDMaster of Science - Professional Counseling License
Concordia University
12-2026
Skills
- Business Administration
- Mental Health
- Youth Development
- Soccer and Track & Field
- Team Work and Collaboration
Continuingeducation
- U.S Soccer, Introduction to Grassroots Coaching
- U.S Soccer, 4x4 Online Course
- U.S Soccer, 9V9 Blended Virtual Classroom & In-Person
- Top 5 Strengths Finder Report: Focus, Achiever, Includer, Significance and Competition
- Caterpillar, Society of Women Engineers National Conference
- Caterpillar, Powering Up Leadership Program
- Disney, Approach to Quality Service
- Bradley University, Building Leaders
- American Management Association, Pricing Training
- Spanish Language Certificate
- Northwest Partners Program
Recognitions
- Caterpillar Latino Connection (CLC) Leadership Team
- Caterpillar, Facility and Product Group, Engagement Leadership Team
- Caterpillar, Selection Team, Society of Women Engineers National Conference
- Caterpillar, Selection Team, Powering Up Leadership Program
- Bucyrus/Caterpillar, Exceeded expectations, 2009, 2010, 2011
- Bucyrus, Employee of the Month, October, 2008
- Cardinal Stritch University, Scholar Athlete Award
- Cardinal Stritch University, Varsity Soccer Captain
- Cardinal Stritch University, All American Student-Athlete, NAIA
- National American University, Graduated with Distinction
- National American University, Academic Excellence Award, 1999, 2000, 2001
- State Team, Brazilian Champion 4x400, Track & Field
- Track and Field World Championship, National Team, Italy
- Aramacan Futebol Clube, Leading Score Player, 1993, 1994, 1995, 1996, 1997
- Aramacan Futebol Clube, Champion Team, 1992, 1994, 1995
Soccerexperience
- Head Coach, SC Wave - Present
- Coach, Futsal Factory - Present
- Coach, Soccer Stars
- Varsity Assistant Coach, Cardinal Stritch
- Collegiate Player, Cardinal Stritch
- Collegiate Player, National American University
- Semi-Professional Player, Sao Paulo Futebol Clube (S.P.F.C) - State Varsity Team
- Club Player, Aramacan Futebol Clube
Timeline
Account Manager
GenAlpha
01.2015 - 01.2022
Aftermarket Marketing Manager
Caterpillar (formerly Bucyrus)
01.2014 - 01.2015
Commercial Manager
Caterpillar (formerly Bucyrus)
01.2012 - 01.2014
Portfolio Manager
Bucyrus International
01.2010 - 01.2011
Machine Sales Associate Manager – Shovels & Drills
Bucyrus International
01.2008 - 01.2009
Machine Sales Administrator – Shovels
Bucyrus International
01.2007 - 01.2008
Parts Product Analyst
Bucyrus International
01.2005 - 01.2007
Associate of Science - General Education
National American University
Bachelor of Arts - International Business
Cardinal Stritch University
Master of Science - Professional Counseling License
Concordia University