Adriana Renteria
Houston,TX
Summary
Experienced retail management professional with 20+ years of experience specializing in regional oversight, sales enhancement, and team leadership. Demonstrated success in driving growth across multiple stores, enhancing customer service standards, and developing effective training programs. Known for strong problem-solving abilities and a hands-on approach to leadership, resulting in significant improvements in store KPIs and overall regional performance. Adept at strategic planning and cross-functional collaboration to achieve company objectives.
Overview
16
16
years of professional experience
Work History
Midwest Regional Manager
Steve Madden
Houston, TX
02.2022 - Current
- Oversaw 14 stores across six states, driving regional sales and operational excellence.
- Empowered teams through immediate feedback and clear direction, fostering a sense of ownership."
- Collaborated with allocators and buyers to optimize stock levels, ensuring sales readiness.
- Maintain Steve Madden’s high standards in all human resources, operations and merchandising
- Review sales, productivity and KPIs on a daily/weekly/monthly basis and take aggressive action to maximize on opportunities
- Exceed sales through effective coaching, teaching and training
- Control Region payroll to ensure that we are complying with allotted hours/budget
- Led hiring and recruiting efforts to maintain full management staffing levels.
- Networking and creating bench for future opportunities.
West Coast Regional Training Manager
Steve Madden
Houston, TX
02.2020 - 02.2022
- Promoted from District Manager to Regional Training Manager in 2019
- In partnership with Regional Manager, we managed 32 Retail Stores throughout the WC
- Improved district performance from a negative 12% to positive 1% in 8 months
- Manage hiring, training and firing of any employee
- Provide constant coaching and feedback to hold the team accountable to results
- Create training tools to improve conversion by 30%
- Develop the competency of Store Managers through training on performance coaching and managing resources in retail operations
- Executes and manages the Train-the-Trainer process throughout the region
- Assists in working with internal resources to design training tools, videos and in-store training aids
- Provides Training functional support and developmental guidance to field staffs
- Assists in conversion and new store openings by traveling to those markets and training employees at all levels
- Counsels existing and new managers on recruiting, personnel and training issues.
District Manager
Steve Madden
Houston, TX
02.2019 - 02.2020
- Directly managed 12 stores Retail/Outlet stores throughout Texas/Louisiana
- Provide feedback, coach in the moment, give clear direction and empower the Team to be true business owners
- Partner with allocators and buyers to ensure that capacity levels are up to par
- Maintain Steve Madden’s high standards in all human resources, operations and merchandising
- Review sales, productivity and KPIs on a daily/weekly/monthly basis and take aggressive action to maximize on opportunities
- Exceed sales through effective coaching, teaching and training
- Control District payroll to ensure that we are complying with allotted hours/budget
- Hiring and recruiting to make sure that all management
- Counsel existing and new managers on recruiting, personnel and training issues
- Meet District sales goals by training, feedback and empowering.
General Manager
Steve Madden
Santa Monica, California
11.2015 - 07.2018
- Manage the largest volume store in the West Coast, 5 ASM, 2 Stock Managers and a staff of 20-27 sales associates
- Develop business strategies to raise our customer’s pool, expand store traffic and optimize profitability
- Meet sales goals by training, motivating and providing feedback to sales staff
- Ensure high level of customer satisfaction through excellent service
- Complete store administration and ensure compliance with policies and procedures
- Conduct personnel performance appraisals to assess training needs and build career paths
- Maintain outstanding store conditions and visual merchandising standards
- Managing and motivating a team to increase sales and ensure efficiency
- Managing stock levels and making key decisions about stock control
- Analyzing sales figures and forecasting future sales
- Analyzing and interpreting trends to facilitate planning.
Operations Manager/Operations Lead
Louis Vuitton
Costa Mesa, California
05.2014 - 11.2015
- Responsible for the implementation, improvement and maintenance of processes that seek to protect all assets, increase sales and meet customer service standards
- Set budgets, manage controllable expenses and audit revenue reports
- Manage all vendor relationships and external service through scheduling, maintenance and payment
- Manage all inventory control process, supply chain and distribution functions from retail outlet
- Manage personnel and delegate tasks within category to meet objectives and sales goals
- Responsible for all in house scheduling and payroll functions
- Ensure that all staff and category management are familiar with and abiding of all operational functions, processes and procedures
- Implemented shrink reduction program which resulted in a 90% decrease in retail loss
- See the day-to-day operational functions of the store
- Serve as point person for escalation of customer service issues/concerns
- Develop and analyze sales reports
- Develop and implement service training modules for staff
- Maintain and improve all customer service and operational KPI’s.
Store Manager
Steve Madden
Mission Viejo, California
05.2012 - 05.2015
- Recruit, hire, and develop top talent Store Managers and other key management personnel
- Motivate and inspire associates for succession planning/bench strength
- Analyze sales trends and create/execute clear action plans to optimize profits
- Manage costs through payroll control, in store expenses and LP awareness
- Ensure visual standards, marketing, and product knowledge are in accordance with corporate direction
- Maximize sales and productivity, including SPH, ATV, and UPT
- Oversee scheduling and payroll for OC District
- Prepare and run inventory counts
- Evaluate performance of each member of management
- Create and promote a friendly, professional environment with customers, supervisors, and co-workers
- Conversion increase of 30% in 12 months.
Store Manager
BCBGeneration
Culver City, California
05.2010 - 05.2012
- Accountable for personal productivity and store sales to ensure company goals are achieved
- Monitor and ensure exceptional “FRIEND” service and satisfaction through the enforcement of the “FRIEND” program
- Recognize strategic opportunities for success and generate new and innovative ideas
- Demonstrate professionalism, leadership, brand passion and self-confidence
- Inspire and motivate others to achieve results
- Exhibit a sense of urgency when reaction to store issues
- Recruit and retain talent
- One-on-one performance reviews (Weekly/monthly)
- Implement and ensure follow-through of visual presentation standards
- Manage merchandise back stock and replenishment using backroom standards
- Ensure that all associates meet the appearance guidelines and represent the brand in a professional and fashionable manner
- Ensure loss prevention awareness and shrink control
- Adhere to all BCBG Max Azria policies and procedures
- Ensure proper store maintenance, cleanliness and safety standards.
Store Manager
BCBG Max Azria
Mission Viejo, California
08.2008 - 05.2010
- Learn seasonal product knowledge and communicate to all members of the staff
- Created an organizational system for stockroom
- Partner with Store Manager to evaluate department trends and adjust strategies accordingly
- Collaborate with Regional Visual Manager to execute product placement that reflects store’s business goals
- Lead staff to consistently achieve above company’s sales trend
- Developed loss prevention strategies to lower the store’s shrink to below one percent in one inventory period
- Follow procedures for receiving merchandise shipments, transferring merchandise and handling defectives
- Schedule employees in accordance with Company policies to provide excellent customer service
- Coach and document unsatisfactory performance and policy violations.
Education
Bachelor of Science - Business Management, Administration
Arizona State University
Tempe, Arizona01.2006
General Education Coursework -
Mount San Antonio College
Walnut, California01.2004
Los Altos High School
Hacienda Heights, California01.2000
Skills
- Multi management
- Strategic Planning
- Team Leadership
- Operational Efficiency
- Sales Growth Strategy
- Customer Service Excellence
- Territory Management
Timeline
Midwest Regional Manager
Steve Madden
02.2022 - Current
West Coast Regional Training Manager
Steve Madden
02.2020 - 02.2022
District Manager
Steve Madden
02.2019 - 02.2020
General Manager
Steve Madden
11.2015 - 07.2018
Operations Manager/Operations Lead
Louis Vuitton
05.2014 - 11.2015
Store Manager
Steve Madden
05.2012 - 05.2015
Store Manager
BCBGeneration
05.2010 - 05.2012
Store Manager
BCBG Max Azria
08.2008 - 05.2010
Bachelor of Science - Business Management, Administration
Arizona State University
General Education Coursework -
Mount San Antonio College
Los Altos High School