Adriana Romero-Gonzalez
Parker,CO
Summary
Experienced Google certified paid media specialist dedicated to creating and maintaining strong multi channel digital marketing strategies. Tech-savvy professional proficient in DSP Programmatic, SEM, and multiple social channels. Commended for developing and implementing full funnel paid media plans.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Paid Media Specialist
PIN Business Network
Greenwood Village, CO
05.2022 - Current
- Launched and analyzed paid campaigns in Google and DSP
- Executed and monitored paid social media campaigns
- Monitored pacing and performance of campaigns to ensure they delivered in full
- Planned and executed media plan objectives that affected overall performance of campaigns to secure future opportunities
- Developed keyword builds and provided volume and cost estimates for Search RFP requests with Google and Bing
- Actively worked with internal teams to ensure campaign success based on KPIs
- Formatted materials in Excel and PPT to be used for presentations and case studies
- Conducted market research to develop understanding of paid media landscape and digital advertising strategy per industry
- Launched and optimize paid search campaigns across partners like Google and Bing
- Developed, executed, and analyzed the companies first multi-language campaigns.
Independent and In House Marketing Consultant
Waxing The City
Lakewood, CO
01.2021 - 03.2022
- Conducted retail marketing staff trainings of two – ten employees, track progress, developed systematic training and skills progression to ensure successful experience
- Produce and develop multiple trainings, including product knowledge, digital marketing, and digital marketing management trainings
- Developed digital marketing infrastructure, trained management to track digital marketing campaigns, perform research, develop posts, and expand market reach
- Created customized marketing materials to increase product awareness.
- Directed and coordinated marketing activities and policies to promote products and services.
Marketing Assistant / Cerologist
Waxing, City
Lakewood, CO
12.2017 - 03.2022
- Managed social media platforms, created media content, scheduled and tracked metrics
- Conducted retail marketing and product knowledge staff trainings
- Managed all client inquires and messages on phone, text, email, social media, website; served as community outreach point of contact
- Created engaging content for Pinterest, Facebook and Instagram.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
Education
Bachelor of Science - Business Administration, Marketing
University of Colorado Denver, Business School
05.2021
Skills
- Proficient at Microsoft Office Suite
- Proficient at Facebook, Google, Snapchat, LinkedIn, and TikTok
- Basic understanding of webpages and blogs builds using Wixcom
- Information Technology Literacy Skills
- Public Presentations
- Google Certified
Certification
- Volunteer translator at West High School
- High school and middle school mentor
- Colorado UpLift Volunteer program for 2 years
- Junior Achievement Volunteer
- Casa De Paz Volunteer
Languages
Spanish
Native or Bilingual
Timeline
Paid Media Specialist
PIN Business Network
05.2022 - Current
Independent and In House Marketing Consultant
Waxing The City
01.2021 - 03.2022
Marketing Assistant / Cerologist
Waxing, City
12.2017 - 03.2022
Bachelor of Science - Business Administration, Marketing
University of Colorado Denver, Business School
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