Adriana Sanchez
Social Media Manager
Hartford
Summary
Creative and results-driven Social Media Manager with a background in journalism and over a year of experience leading social strategy at Connecticut Children’s Foundation. Skilled in storytelling, audience engagement, and content creation, with a proven track record of growing the Foundation’s social media following by 300% and increasing engagement by nearly 150% in just one year. Adept at producing compelling video content, crafting impactful posts around patient stories, and strengthening donor engagement through thoughtful, mission-driven digital campaigns. Passionate about using the power of storytelling to inspire, inform, and drive meaningful impact.
Overview
4
4
years of professional experience
2020
2020
years of post-secondary education
1
1
Certification
1
1
Language
Work History
Social Media Manager
Connecticut Children's Foundation
02.2023 - Current
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Played a key role in driving a 300% increase in social media following and record engagement growth within the first year.
- Manage 4–5 concurrent social media campaigns supporting fundraising events, patient stories, and community initiatives.
- Plan, write, and edit content across platforms to align with the Foundation’s mission and voice.
- Collaborate with internal teams and partners to develop engaging digital storytelling strategies.
- Monitor audience engagement and campaign performance to adjust strategies for improved reach and impact.
TV reporter
ABC WMTW-TV
10.2021 - 07.2023
- Built relationships with local elected officials, community organizations, and people of influence in the state of Maine, Massachusetts, Connecticut, New York.
- Interviewed, Researched, Edited and wrote web stories every day for the online hyperlocal news website.
- Built relationships with national reporters.
- Provided a national political story.
- Executed strategic media pitches that aligned with the company's goals.
Multimedia Reporter
FOX WAGM-TV
12.2020 - 10.2021
- Researched, shot and edited video interviews to create compelling news stories on tight deadlines using Adobe Premier for an online hyperlocal news website.
- Coordinated and managed media interviews, securing press coverage on air and online and effectively communicating key messages to target audiences.
- Covered the Governors Covid-19 Response.
- Provided multiple stories on immigration.
Education
BA - Communications and Journalism
Keene State
Keene, NH05-2019
Skills
- Proficient in Spanish
- Media engagement strategies
- Crafting media pitches
- Content Creation
- Canva Design
- Photo and video editing
- Storytelling
- Campaign management
Certifications Skills Interests - Skills
- Fluent in Spanish
- Media Relations
- Press Release Creation
- Pitching to Media
- Social Media Engagement and Management
- Content Creation
- Video Editing on Adobe Premiere
- Canva
- Storytelling
- Writing
- Public Speaking
- Research and Analysis
- Multimedia Production
Certification
Socia Media Marketing & Fundraising
Timeline
Socia Media Marketing & Fundraising
05-2025
Social Media Manager
Connecticut Children's Foundation
02.2023 - Current
TV reporter
ABC WMTW-TV
10.2021 - 07.2023
Multimedia Reporter
FOX WAGM-TV
12.2020 - 10.2021
BA - Communications and Journalism
Keene State
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