Adrian M. Bostic
Creative Lead
Morrisville,NC
Summary
A solution-driven Web Graphic Designer with 17 years of experience in finding solutions and determining the end users needs. Trained in print and web standards to bring the highest quality of design solutions across digital and print mediums.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
Work History
Creative Lead
John Deere
Cary, NC
10.2023 - Current
- Created cohesive visual storytelling across multiple platforms, strengthening brand consistency.
- Managing multiple projects, ensuring projects are completed in the appropriate timeframe and budget.
- Evaluated campaign performance metrics, identifying opportunities for improvement and implementing necessary adjustments.
- Mentored junior designers, fostering growth and skill development within the team.
- Working with agencies to enhanced brand identity by developing innovative and visually compelling design concepts.
- Provide creative direction to vendors agencies and our internal contingent team.
- Lead in client communications and meetings, providing clear direction and consistent updates on design progress.
- Managed campaigns with specific focuses in order to meet our product needs and creative visions.
Multimedia Designer
John Deere
Cary, NC
03.2021 - 10.2023
- Multimedia Designer for RLE, compact utility tractors and Gator XUV's.
- Wireframe and page layout for Deere.com
- Provide creative direction for photo & video shoots.
- Managed digital assets captured in video and photography.
- Provide art direction in post-production video creation.
- Brainstormed ideas with other members of design team, collaborating on production of B2C campaigns.
- Cultivated professional working relationships with marketing department, other design personnel.
- Used InDesign, Adobe Illustrator and Photoshop to create design ideas.
- Created engaging and eye-catching graphics that were used in online ads and in social media campaigns.
Web Designer
John Deere
Cary, NC
02.2016 - 03.2021
- Web Designer for B2B & P&PA marketing segments.
- Developed pages on Deere.com.
- Collaborated with in-house designers to create sleek and innovative UX design.
- Spearheaded production of page content such as visuals and text copy to meet project specifications.
- Tested websites and performed troubleshooting prior to deployment.
- Developed user-oriented visuals and features with HTML, CSS and Bootstrap.
- Completed full redesigns of existing websites to improve navigation, enhance visuals and strengthen search engine rankings.
Owner/Designer
Bosgraph Design, LLC
Morrisville, NC
09.2006 - 02.2021
- Developed corporate brands by designing cohesive looks between elements such as logos and letterheads.
- Created digital image files for use in digital and traditional printing methods.
- Applied knowledge of production to create high-quality images.
- Met with customers to present mockups and collect information for adjustments.
- Pursued business development opportunities and fostered positive relationships with various clients through engaging presentations.
- Developed creative design for marketing packages, including print materials, brochures, banners and signs.
- Worked with clients to gather and define requirements, establish scopes and managing project milestones.
CMS Senior Graphic Designer
The Marketing Machine
Raleigh, NC
03.2013 - 07.2015
- Design/layout for print and online marketing materials.
- Creative direction in client branding.
- Design and layout of email marketing materials.
- Web development (WordPress)
- Developed collateral such as display, marketing and packaging materials to support product branding strategies.
Web Graphic Designer
Performance Bicycle
02.2013 - 03.2014
- Create wire frames for custom designed landing pages for brand specific vendors.
- Design visuals implemented on website.
- Design and implement company brand through daily email marketing campaigns using Dreamweaver and CSS.
Graphic Designer
Metro Productions (Contract)
10.2013 - 12.2013
- Design/layout for digital marketing materials.
- Custom design of various print materials including: Logos, Business.
- Adobe After Effects CC14.
- Frontend customization of CMS templates.
- Back end customization and branding of CMS Websites
- Microsoft Powerpoint other responsive site templates.
- CSS editing on currently managed sites.
- Design ads for both corporate and personal use to be placed Social Media in publications.
- Creating of ad specs supplied to corporate sponsors.
- Provide consultations to clients unfamiliar with design process.
Education
Bachelor of Arts - Graphic Design
The Art Institute of Phoenix
Phoenix, AZ 01.2004 - 09.2006
Skills
- Adobe Creative Suite
UX/UI Design
Social media marketing
Brand Management
Logo/Brand development
PC and Mac platforms
CSS
HTML
Website optimization
Direct Email Campaigns
Digital Graphics Creation
Marketing Communications
Project Leadership
Creative Direction
Multimedia production
Storyboard creation
Timeline
Creative Lead
John Deere
10.2023 - Current
Multimedia Designer
John Deere
03.2021 - 10.2023
Web Designer
John Deere
02.2016 - 03.2021
Graphic Designer
Metro Productions (Contract)
10.2013 - 12.2013
CMS Senior Graphic Designer
The Marketing Machine
03.2013 - 07.2015
Web Graphic Designer
Performance Bicycle
02.2013 - 03.2014
Owner/Designer
Bosgraph Design, LLC
09.2006 - 02.2021
Bachelor of Arts - Graphic Design
The Art Institute of Phoenix
01.2004 - 09.2006