Versatile product manager with a strong entrepreneurial spirit, eager to contribute innovative solutions and drive growth within a dynamic startup environment.
Overview
9
9
years of professional experience
Work History
Entrepreneurial Ventures and Product Development
Adrianna LLC
09.2022 - Current
Patent: Dedicated one year to the development of a patented product, gaining invaluable experience in product development, market research even though product did not materialize as intended
Shell'o: Conceptualized, designed, and oversaw development of a unique product— phone charger sticker designed to differentiate chargers from one another. Despite the challenges faced, launched this product through Amazon FBA, demonstrating resilience, product development skills, and e-commerce entrepreneurship experience.
Crowded Apparel: Established a custom apparel and merchandise company specializing in brand customization.
From the challenges and lessons encountered in these entrepreneurial ventures, I drew valuable insights which have profoundly influenced my approach to future business endeavors. These experiences have reinforced my commitment to resilience and adaptability when facing adversities.
Product Manager
Ceros
01.2022 - 09.2022
Collaboratively led the development of product strategy and roadmap to shape the MVP for new engineering team, fostering a clear vision for team alignment
Championed end-to-end early access launch of new product, from initial concept to successful market introduction through phases
Implemented a data tracking system in collaboration with support team, effectively integrating data-driven insights into our prioritization process for enhanced decision-making and product development
Associate Product Manager
Ceros
09.2019 - 01.2022
Led cross-functional team support with a single product manager for 4 development teams, ensuring seamless communication and alignment across the organization.
Orchestrated monthly internal product presentations and developed product documentation to align company, effectively communicating new features, customer-facing materials, operational mechanics, and impending changes for the forthcoming release
Initiated the successful launch of our Product Hub, enhancing customer engagement and fostering a continuous feedback mechanism
Implemented new tools and processes to improve our prioritization process and facilitate better transparency between product and stakeholders
Proactively collaborated with the marketing team to develop compelling customer-facing release materials, ensuring effective communication of product updates and enhancements
Streamlined bug prioritization, aligning cross-functional teams, prioritizing 80% of bugs, and reducing internal team interruptions.
Sales Development Representative
Ceros
07.2018 - 09.2019
Crafted precise target lists, devised innovative outreach strategies, and refined messaging to create impactful opportunities for new business growth
Achieved consistent 100% quota attainment, showcasing a track record of meeting and exceeding sales targets in a high-performance environment
Founder
GreekGlamShop.com
02.2015 - 05.2018
Successfully launched a startup specializing in Greek Life accessories, overseeing all aspects of business.
Personally created and designed business website, along with a range of accessories and apparel
Successfully promoted apparel and accessories to sororities, resulting in $22,000 in gross sales within a four-month period
Increased sales by introducing a philanthropic approach- contributing a % of sales sorority/fraternity's chosen organization or cause
Social Media and Marketing Intern
Humble Chic NY
06.2016 - 08.2016
Oversaw content management, media planning, and updates on social platforms, notably Pinterest and Instagram, with a primary objective of enhancing brand awareness and engagement resulting in 350 Instagram followers
Education
Bachelor's Degree in Marketing and Entrepreneurship -
University of Arizona: Eller College of Management, McGuire Entrepreneurship Program