ADRIANNE LORDO
ATLANTA,UNITED STATES
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Foreword-thinking with proven background creating strong relationships with gatekeepers and decision makers in the industry.
Overview
11
11
years of professional experience
Work History
Marketing Director
Allegiance Managed by ImageLink
Atlanta, Georgia
09.2021 - 02.2024
- Monitored competitors' activities and pricing strategies within the assigned territory.
- Participated in regular team meetings to discuss progress and challenges faced by the team members.
- Developed and implemented sales strategies to increase territory revenue.
- Identified potential customers and developed relationships with key decision makers.
- Identified new business opportunities by analyzing market trends and competitor activities.
- Maintained accurate records of all sales activities within the assigned territory.
- Delivered presentations at client meetings, showcasing company offerings in a professional manner.
- Ensured compliance with all applicable laws and regulations related to sales operations.
- Resolved customer complaints in a timely manner, ensuring customer satisfaction.
- Promoted brand awareness through effective communication of product features and benefits.
- Prepared and delivered presentations to position company offerings as best value to clients and prospects.
- Expedited customer problems and complaints to successful resolution.
- Tracked sales performance metrics and reported results to senior management regularly.
- Built and maintained strong, long-lasting customer relationships to enhance client retention.
- Coordinated with marketing team to develop promotional materials and sales campaigns.
- Utilized CRM software to keep detailed records of all sales activities and customer interactions.
- Responded to customer inquiries and resolved issues promptly to maintain high levels of customer trust.
- Conducted regular client visits to ensure customer satisfaction and identify additional sales opportunities.
- Coached and trained peers on selling strategies and product features.
Marketing Director
Atlanta ENT
Atlanta
09.2012 - 09.2019
- Develop and maintain relationships with physician practices such as dentists, family practice, internal medicine, pediatrics, urgent care, dermatology, and infectious disease
- Create and implement marketing blitzes for new services, new physicians and new insurance plans accepted by the practice
- Design social media posts for Facebook, Instagram, and YouTube, as well as monthly promotional fliers for the aesthetic center
- Collaborate with web designer to create content for two company websites
- Purchase and create marketing swag for promotions for current referral sources and potential referral sources
- Schedule and attend lunches and physician meetings to drive referrals to the practice
- Introduce Atlanta ENT physicians to referral practices
- Manage the aesthetics center's day to day needs such as purchasing product, utilizing rewards programs for patients, scheduling patients from online inquiries and phone calls from patients
- Train and manage front office staff for the aesthetics clinic.
Marketing Manager
MRI & Imaging of Georgia
Atlanta
03.2019 - 08.2008
- Delivered effective sales presentations to physicians and staff on services and modalities provided by imaging facilities in Georgia
- Increased account base by 40% through assertive salesmanship and consistent follow-up
- Earned a reputation for developing a consultative selling relationship with physician offices, earning new business and maintaining existing business based on trust and product knowledge
- Respond quickly to customer and patient complaints with solutions such as implementing new practice procedures
- Promoted to marketing manager of the top two imaging centers in metro Atlanta in one year
- Held management responsibilities in discussing problems with radiologists, technologists, and staff.
Education
Bachelors Degree in Marketing -
Auburn University
Auburn, AL09.2019
Skills
- Exceptional communication
- Demonstrated experience in creating successful marketing collateral
- Ability to initiate and monitor several simultaneous projects
- Familiarity with online content marketing and social media development strategies
- Tireless work ethic
- Database Management
- Key decision making
- Campaign Management
- Market understanding
Timeline
Marketing Director
Allegiance Managed by ImageLink
09.2021 - 02.2024
Marketing Manager
MRI & Imaging of Georgia
03.2019 - 08.2008
Marketing Director
Atlanta ENT
09.2012 - 09.2019
Bachelors Degree in Marketing -
Auburn University